Apple Launches Free App To Browse iAds

Released a few minutes ago in the App Store, iAd Gallery is a new iPhone app developed by Apple and aimed at showcasing the best iAd campaigns that landed on iOS in the past weeks. The app collects several iAds for iPhone, you can browse by advertiser, category or ad feature thanks to a spinning wheel that lets you easily jumo through ads and select the ones you want to "watch". You can also learn more about the advertising agencies behind a campaign, and check out the latest ads from the iAd network. You can also "love" specific iAd campaigns and access them at any time from the Loved tab in the bottom toolbar.

The iAd Gallery is a celebration of advertising, featuring iAd campaigns from some of the world's best brands and their advertising agencies. The iAd Gallery gives you easy access to a selection of the fun and informative ads that have run in some of your favorite apps. Use the Browse feature to discover ads you haven't seen, or to find those you want to see again. Even lets you tag your favorites to a Loved section that’s all your own.

From a first quick test, it appears that the app takes a few seconds to load the initial gallery (even on a fast WiFi network), but once loaded everything is quite responsive. Browsing through ads in the wheel feels smooth and fast; in the More section, you can contact the iAd team to ask for more info about joining the network. Clearly this is an app meant for media and business to showcase the capabilities of iAds, and perhaps also educate App Store users about the interactivity of Apple's ad platform. We're not sure what kind of message Apple is sending to advertisers here, and if the impressions generated in this app account for the iAd campaign itself. It is worth nothing, though, that Apple recently cut the minimum iAd buy in half to $500,000 from the previous $1 million, and a released a desktop tool called iAd Producer to simplify the creation of iAds for designers and developers. Advertisers claimed that iAd wasn't off to a happy start at all after the initial hype, although we're hearing iAd revenue for iOS devs has seen a huge rise in the past three weeks. Apple also rolled out fullscreen iAds for the iPad.

You can find iAd Gallery here. More screenshots below.