For about four years, I’ve sat down at my Mac to produce Club MacStories’ two newsletters using Mailchimp. There’s a lot I like about Mailchimp, but that has never included the company’s web app. Mailchimp relies heavily on dragging and dropping content blocks in a browser window to build an email newsletter, which abstracts away the raw HTML and CSS nicely, but didn’t work well or reliably on iOS.
That finally changed with iPadOS 13, which brought one of the most extensive updates to Safari ever. The result has been that roughly half of the issues of the Club’s newsletters have been produced on my iPad Pro since October. Before iPadOS, that simply wasn’t possible. Whenever I tried to assemble a newsletter on my iPad, I ran into a show-stopping roadblock at some point.
If you’re wondering why this matters, the answer is flexibility and choice. Whether I’m traveling to another city for several days or just sitting in a local coffee shop for a few hours, I know I can rely on a stable mobile data connection on my iPad. I don’t have to worry about whether WiFi will be available for my Mac or fiddle with tethering. I just open my iPad and start working. As a result, I prefer my iPad to my MacBook Pro when I’m away from my desktop Mac.
I also enjoy the freedom of picking the platform I use for a task. Some days that’s my Mac, but just as often it’s my iPad. Sometimes that’s driven by the platform I’m working on at the time, and other days it’s nothing more than the device I feel like using that day. Until iPadOS 13, though, if that day was a Friday and I had a newsletter to produce, nothing else mattered. I had to have a Mac, and if I was traveling for more than a couple of days, that often meant I brought both devices along.
This isn’t a tutorial on how to use Mailchimp on an iPad. Few people need that, and if you’ve built a newsletter in Mailchimp on a Mac, you already know how to do it on the iPad. That’s the whole point. Safari in iPadOS has become a desktop-class browser. There remain differences between it and its desktop sibling, but the gap has been dramatically narrowed and the differences that remain purposefully leverage the distinctions between the Mac and iPad. The result has transformed frustrating experiences with web apps that simply didn’t work before on the iPad into a productive environment for accomplishing tasks that once required a Mac.
I don’t know that I’ve ever used a web app that I prefer to something native to the Mac or iOS, but the reality of contemporary computing is that many people rely on a collection of web apps in their work and personal lives. The changes to Safari in iPadOS are an acknowledgement of that reality. The experience isn’t perfect, but the latest iteration of Safari is a major step forward that eliminates hurdles that make the difference between getting work done and not.
If you’ve run into roadblocks with web apps in the past, it’s worth revisiting them in the wake of iPadOS 13. For me, the updates to Safari in iPadOS have been a tipping point in the way I work that has opened up new options I didn’t have before. I suspect the same is true for others who are looking for the same sort of workflow flexibility, which is why I want to share my experience and thoughts on producing the Club MacStories newsletters using Mailchimp on my iPad Pro.