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Posts tagged with "October 2023 Event"

AppStories, Episode 357 – Apple’s Scary Fast Event with Stephen Hackett

This week on AppStories, I was joined by Relay FM’s Stephen Hackett for a recap and thoughts on Apple’s Scary Fast event, which was recorded live in the Club MacStories+ Discord.

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On AppStories+, Federico, and Jonathan, and I discussed our home automation setups, strategies, and upcoming plans in an event that was recorded live in the Club MacStories+ Discord last week.

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Apple’s October 2023 Scary Fast Event: All The Small Things

Apple’s presentation moved fast this evening, and since the event concluded, more details have emerged about everything announced. We’ve been combing Apple’s product pages, social media, and other sources to learn more about everything announced, which we’ve collected below:

  • The 13” MacBook Pro with Touch Bar has been officially discontinued and is no longer available for sale, marking the end of the Touch Bar era at Apple.
  • None of the desktop accessories for the iMac – Magic Mouse, Magic Trackpad, and Magic Keyboard – were updated with a USB-C connector (or any other features).

  • The new ‘Space Black’ color of the 14” and 16” MacBook Pros with M3 Pro and M3 Max chips is apparently not so black, based on first impressions from people who saw it in person already.

  • Speaking of the color black, Apple now sells a 2-meter, black USB-C to MagSafe cable.

  • As it turns out, ‘Scary Fast’ was applicable not only to the new M3 series chips unveiled today but also the unusually short runtime of the event, which clocked in at 30:32, judging from the presentation’s YouTube video.

  • The event video was shot on an iPhone 15 Pro Max and edited on a Mac.

Not a very long list this time around, but at just over 30 minutes and no new accessories, there weren’t many tidbits surrounding this event I’m afraid.

You can follow all of our October 2023 Apple event coverage through our October 2023 Apple event hub or subscribe to the dedicated October 2023 Apple event RSS feed.

Apple’s October 2023 Scary Fast Event: By the Numbers

Today’s Scary Fast online Apple event was packed with facts, figures, and statistics throughout the presentation and elsewhere. We’ve pulled together the highlights.

M3, M3 Pro, and M3 Max Chips

  • These are the first chips built on a 3-nanometer process.
  • This process can fit up to 2 million transistors in the cross-section of a human hair.
  • The M3 architecture grants up to 2.5x faster performance than the M1 generation.
  • The M3 CPU’s performance cores are 30% faster than M1 and 15% faster than M2; the efficiency cores are 50% faster than M1.
  • The Neural Engine is faster and more efficient in M3 as well. Specifically, it’s 60% faster than M1 and 15% faster than M2.
  • The M3 Max chip is up to 80% faster than the M1 Max.
  • The M3 has 25 billion transistors, while the M3 Pro has 37 billion, and the M3 Max has 92 billion.

MacBook Pro

  • The M3 Max MacBook Pro supports up to 128 GB of unified memory and 8 TB of storage, with a maximum 16-core CPU and 40-core GPU.
  • The M3 MacBook Pro can run for up to 22 hours on one charge, playing movies using the Apple TV app.
  • The new MacBook Pros are up to 11x faster than the last Intel-based models.


  • The M3 iMac is 2x faster than the M1 model, 2.5x faster than the 27-inch Intel model, and 4x faster than the 21.5-inch Intel-based iMac.
  • The M3 iMac has a 4.5K Retina display and features a 6-speaker sound system.
  • Apple offers up to 24 GB of unified memory and 2 TB of storage in the M3 iMac.

You can follow all of our October 2023 Apple event coverage through our October 2023 Apple event hub or subscribe to the dedicated October 2023 Apple event RSS feed.

Apple Announces Pricing and Availability Dates for New MacBook Pros and iMac with M3 Chips

Spooky Ternus.

Spooky Ternus.

At this evening’s ‘Scary Fast’ Apple event, the company announced the new generation of M3 chips – M3, M3 Pro, and M3 Max – that will power three new models of MacBook Pro and the updated iMac, which is getting a refresh for the first time since its redesign featuring the M1 chip was introduced in 2021.

We’ll have more detailed overviews of the new computers up on MacStories soon, but in the meantime, here’s a breakdown of when you can expect to be able to get your hands on these new machines:

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Apple’s October 2023 Scary Fast Event: Replay Today’s Keynote

If you didn’t follow the livestream of today’s ‘Scary Fast’ Apple event, you can replay it on Apple’s Events site or YouTube.

The keynote video can be streamed here and on the Apple TV using the TV app. A high-quality version will also be available through Apple Podcasts as a video and audio podcast. An American Sign Language version of the event keynote is available on the Apple Events page too.

You can watch the videos for the new MacBook Pros and ‘You Think That’s Hard Work?’ opening sequence after the break.

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Apple Announces October 30th Event

Apple has announced an event will be held on Monday, October 30th, at 5:00 pm Pacific time. There’s no indication of what might be announced, but the announcement does include the obtuse teaser ‘Scary Fast’ in the email invitation that was sent to the media. Also, Mark Gurman of Bloomberg has suggested that a refreshed iMac and MacBook Pros may be in the works.

The event is also being held at an unusual time compared to every Apple event in recent history. Whether or not that’s significant or not remains to be seen.