Posts tagged with "music"

Why Beats Music Matters

Beats Music

Beats Music

How do you treat music less like data and more like art, and make a business out of it? That’s the question Beats Music, a spin-off of Beats Electronics risen from the acquisition of MOG, wants to answer with their new music streaming and recommendation service.

I first got wind of Beats Music in December, and, when I heard the news last week that Beats Music was launching to the public, I thought I wouldn’t care. As MacStories readers and The Prompt listeners know, I’ve been happily using Rdio for the past three years: Rdio gives me all the music I want, it lets me check out New Releases and subscribe to playlists created by other users, and it’s got a Stations feature that automatically recommends music I may like based on my history and listening data collected about me. There are many reasons why I prefer Rdio over Spotify, which I’ve shared on several occasions in the past. Rdio works: you type stuff in, you get music back. If you don’t want to search, the service gives music to you with recommendations that go from “good” to “great”.

As coverage of Beats Music started coming in and cynics quickly derided the service for being part of a company that makes headphones audiophiles don’t like, I got curious. Beats Music’s CEO Ian Rogers, for instance, has a quite amazing story of being a pioneer of Internet-based music delivery and marketing, working (and touring) alognside Beastie Boys at a very young age, eventually going to work for Nullsoft, Yahoo Music, TopSpin Media, and now Beats Music.

The creation of Beats Music itself was spearheaded by Jimmy Iovine (historic music producer and co-founder of Beats Electronics with Dr. Dre), who ended up hiring Nine Inch Nails’ Trent Reznor as Chief Creative Officer of the new service because Reznor himself had been looking for a new take on music streaming services.

On a product level, Beats Music offers no free tier as it is a paid-only service that delivers 320kbps MP3 streams and promises to pay artists higher royalties thanks to the lack of cheaper, ad-supported streams. When I went to check out Beats Music’s website, I found an honest, well-written FAQ that explained the company’s vision and motivations for launching a paid service just after Spotify and Rdio extended their free tiers to tablets and desktops.

I could go on with a list of factors that contributed to piquing my interest in Beats Music. Such as the way Rogers worded his explanation of the service’s paid-only model, or how he explained their strategy to The Verge and then offered a simple screenshot as proof that ads in music may not always be the best option. Or how Reznor – for context, the guy who left his label to try “alternative” marketing campaigns that included leaving free copies of NIN songs in USB flash drives in bathroom stalls – said that “to brag about being agnostic and just providing access to music seems to me, as a culture person, as a fail” when asked about Spotify’s search and algorithm-based music platform.

As a music lover and iOS geek, it seemed silly to dismiss Beats Music just because of others’ opinions about headphones, and I’m glad I didn’t. I can’t stop using Beats Music. Read more

Digital Music Sales Decrease For First Time→

Billboard’s Ed Christman:

For the first time since the iTunes store opened its doors, the U.S. music industry finished the year with a decrease in digital music sales.

While the digital track sales decline had been expected due to weaker sales in the first three quarters, the digital album downturn comes as more of a surprise as the album bundle had started out the year with a strong first quarter.

Overall for the full year 2013, digital track sales fell 5.7% from 1.34 billion units to 1.26 billion units while digital album sales fell 0.1% to 117.6 million units from the previous year’s total of 117.7 million, according to Nielsen SoundScan.

Nielsen SoundScan hasn’t released numbers for streaming services in 2013 yet. However, as reported by Billboard and as we argued on The Prompt, it’s very likely that services like Spotify, Rdio, Pandora, and iTunes Radio are contributing to the decrease of digital sales.

There’s a convenience in paying a monthly fee to access a virtually infinite catalogue of songs that, for many people, beats the superior quality of iTunes downloads and the idea of ownership of a music file. I suspect that’s particularly true for individual tracks (where sales fell 5.7%): why bother purchasing Blurred Lines or Thrift Shop when you can just stream it, for free, using a service that also gives you Top Charts and recommendations if you want to see more popular hits? Even if you don’t subscribe to modern streaming services, if you just want to listen to a couple of tracks every day there’s a chance you won’t hear a single commercial. They’re good enough.

Unless all streaming services go out of business soon, I think that the trend of digital track sales will slowly continue downwards for the next few years. Digital album sales are down 0.1% in 2013, which suggests that consumers still like owning an entire album in their collection; from my perspective, this makes sense if you want to a) support an artist you like; b) having access to multiple tracks in one download; and c) having a high-quality version of an album.

Overall, I wouldn’t consider this report “bad” news for Apple or iTunes (although it makes for an intriguing headline). The market share of iTunes grew for US album sales (case in point) and Apple has shown that they can still play the exclusivity card pretty well even these days. It would be interesting to know the impact of other Apple initiatives like Mastered for iTunes and iTunes Match. If the market is moving to streaming for digital tracks, I guess that Apple is thinking about this scenario with their reported move in ad sales; for digital album sales, I’d wait to see 2014 numbers next year.

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Ecoute 2.1 Adds Up Next, Queue Management

Ecoute 2.1

Ecoute 2.1

In my review of Ecoute 2 for iPhone, I noted how the app lacked a proper queue management system to replicate the Up Next feature of iTunes for Mac:

Ecoute has a “Play next” feature, but, alas, there’s no Up Next-like queue management: adding a song to the queue will put it at the top of the queue, not at the bottom after songs you’ve already queued up. On iTunes for Mac, you can either play a song next or add it to Up Next, but Ecoute can only “play next”. Furthermore, the Play Next button is based on another workaround that’s a byproduct of playback managed by the Music app: Ecoute can’t create a real queue in Music, and therefore every time you’ll add a song to the queue you’ll hear a brief interruption as the currently playing song stops and resumes itself. This is a hack, and it works, but it’s not elegant and the app doesn’t have all the queue-related features of iTunes 11, which is unfortunate.

In an otherwise excellent update that made Ecoute 2 my favorite alternative to Apple’s Music app, the lack of Up Next stood out. Fortunately, developers Louka Desroziers and Julien Sagot were already working on improvements to the queue functionality, which are available today in version 2.1 of Ecoute, released on the App Store.

When playing music in Ecoute, you can now choose between “Play Next” and “Add Up Next” from the tap & hold menu; this works for individual songs as well as entire albums or playlists. The way Ecoute’s queue works mirrors iTunes 11: you can play a song immediately after the currently playing one, or you can stack songs at the bottom of the queue.

Up Next can be accessed by tapping the clock icon in the Now Playing screen (which has been redesigned to show blurred album art in the background, like Apple’s Remote app). Songs can be removed and rearranged in the queue, and you can add more through the “+” button in the top left corner. Right now, Ecoute uses the default Music picker to add songs manually to the queue, but the developers confirmed they are working on their own solution.

There are still some bugs and hacks that Ecoute has to employ to work around Apple’s limitations for iTunes Match and queue management on iOS. Overall, though, Up Next is a solid addition to an app that I already considered superior to Music for navigation and responsiveness of the interface. Ecoute is $2.99 on the App Store.

The Prompt: Too Long; Didn’t Listen→

This week, the boys talk about music consumption.

Specifically, we talked about iTunes Match, Rdio, Spotify, and the differences between these services and apps in terms of sound quality, user experience, and royalties paid to artists. I had a lot of fun doing research for this episode and putting together links for the show notes – which I recommend checking out.

We’re not done discussing music but this is a good start. Get the episode here.

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Ecoute 2 Review

Ecoute 2

Ecoute 2

Last year, when we reviewed Ecoute, we called it the best music player for iOS. Apple’s Music app has never been packed with features when compared to iTunes on the Mac, but it’s the app that the majority of people use because it’s free and built into the operating system.

With iOS 7, Apple redesigned the Music app with some questionable choices for artist and album navigation and more advantages over third-party clients through the inclusion of iTunes Radio streaming and a special widget in Control Center to like songs and add them to your wish list. The Music app is, effectively, irreplaceable if you care about iTunes Radio and managing your music and playlists, but I think that the new Ecoute for iOS 7 does several things better than Apple’s app. Read more

iPod Eclipse→

Benedict Evans:

As music has moved on from the iPod, it has actually become much less important to the tech industry. With streaming and the decline of ownership, there are fewer barriers to switching service, and every device has a choice of music services, both from the platform owner (i.e. Apple/Google/Microsoft/Nokia etc) and as third-party apps. In effect,  music has become a commodity.

Compare this to dedicated eBook readers, which still have a feature that smartphones haven’t replicated (E Ink). The iPod didn’t have exclusive features that tied music (and customers) to the device; the built-in WiFi and cellular options of iPhones facilitated the rise of streaming services and access over ownership. The only iPod-only feature I can think about is storage in the 160 GB iPod Classic; millions of people just don’t need an iPod anymore.

For further evidence, look at Apple’s upcoming launches: iTunes Radio can be used on iPod touches connected to WiFi, but iPhones (and cellular iPads) can use it all the time.

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Apple Airs New iPhone 5 Commercial: “Music Every Day”

Following the “Photos Every Day” commercial first aired last month, Apple today posted a new iPhone 5 ad called “Music Every Day”. As the name suggests, it is a follow-up to the previous commercial, this time with a focus on music.

Music Every Day doesn’t show music apps – instead it puts the spotlight on people enjoying music with their iPhones and Apple’s distinctive white earbuds. The commercial includes a variety of everyday situations – from exercising and waiting in line to a DJ set and a group of friends listening to music in their car. It’s not about the playback feature itself, it’s about music as a life companion.

Apple only briefly shows the iOS Music app in the commercial. The spotlight, unlike the Photos commercial, isn’t strictly on the iPhone’s display itself – rather, it emphasizes how music can seamlessly fit in our lives thanks to a device that’s often carried in a pocket, put on a table or outside of the shower, or shared with friends. The protagonist of the ad isn’t the iPhone per se: it’s people relying on it to enjoy their music.

The iPhone qualities that Apple subtly implies (intuitiveness of the interface, sound quality, portability) are important, but secondary. The voiceover sums it up at the end: “Every day, more people enjoy their music on the iPhone than any other phone”. With an elegant juxtaposition, the ad fades to black.

Apple hasn’t uploaded the new commercial to its website yet, but you can watch the official YouTube version below.

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Thoughts On Twitter #music

Music

Music

Earlier today, Twitter released its official #music app.[1] This first release, like Vine before, is iPhone-only with a web counterpart. I believe that Music, more than Vine, can give an indication of the direction Twitter may take in regards to its media strategy. But first, I’d like to highlight two excerpts from Twitter’s blog post announcing Music:

Twitter and music go great together. People share and discover new songs and albums every day. Many of the most-followed accounts on Twitter are musicians, and half of all users follow at least one musician. This is why artists turn to Twitter first to connect with their fans — and why we wanted to find a way to surface songs people are tweeting about.

Today, we’re releasing Twitter #music, a new service that will change the way people find music, based on Twitter. It uses Twitter activity, including Tweets and engagement, to detect and surface the most popular tracks and emerging artists. It also brings artists’ music-related Twitter activity front and center: go to their profiles to see which music artists they follow and listen to songs by those artists. And, of course, you can tweet songs right from the app.

“Tweets and engagement” are key factors of the algorithm Twitter is using to “detect and surface” tracks, both popular and emerging. The fact that half of all users (active or not) follow at least one musician on Twitter is an important metric to keep in mind. Read more

Twitter Announces #music App→

From the Twitter blog:

Today, we’re releasing Twitter #music, a new service that will change the way people find music, based on Twitter. It uses Twitter activity, including Tweets and engagement, to detect and surface the most popular tracks and emerging artists. It also brings artists’ music-related Twitter activity front and center: go to their profiles to see which music artists they follow and listen to songs by those artists. And, of course, you can tweet songs right from the app.

The new app isn’t available on the App Store yet (tip: to check, refresh Twitter’s page in iTunes using CMD+R). Twitter #music will launch with direct support for iTunes previews, plus Rdio and Spotify streaming for users who have accounts on those service. I’m interested to see how Twitter will handle the login process for Rdio and Spotify, but based on what I’m reading, it sounds like a good idea. Maybe Twitter does have the network infrastructure and willingness to do social music right.

I’ll leave more thoughts for a review. In the meantime, check out Twitter’s official #music landing page, and Joanna Stern’s preview of the app at ABC News.

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