THIS WEEK'S SPONSOR:

BetterTouchTool

Customize Your Input Devices


Posts tagged with "iPhone 13 Pro"

Apple Publishes Annual Holiday Ad: Saving Simon

Every year, Apple publishes a heartwarming holiday ad that shows off its products in some way. This year, Saving Simon, directed by Jason Reitman, shows off the iPhone 13 Pro, which was used to film the three-minute spot.

Saving Simon tells the story of a small snowman that a girl saves from destruction in her yard by storing it in her family’s freezer. In the months that follow, the girl checks in on Simon, who lives in the freezer alongside the family’s frozen food.

When the winter comes again, the girl takes Simon back outside to the family’s front yard. I won’t spoil the ending, but it ends with the family coming together to help the girl and her snowman friend.


Austin Mann Puts the iPhone 13 Pro and iPhone 13 Pro Max Cameras Through Their Paces

Specs only tell part of the story of new hardware. They’re important, but they only hint at what’s possible. Put that hardware in the hands of someone who can push it to its limits, and those hints of the possible become concrete examples of the actual. When Apple announced the iPhone 13 Pro, the stats suggested the device’s camera was poised to leap forward. Austin Mann’s review of the 13 Pro’s camera confirms it with a series of stunning photographs from Tanzania.

One of the new Camera features I’m looking forward to most is the ability to take macro photos. Mann explains that:

Although the iPhone 13 Pro still only has three lenses, the addition of macro capability is like adding a new lens altogether, and for the serious photographer I think it’s perhaps the strongest advancement in this year’s camera system.

Macro is more than just improved focus distance. It offers a new way of seeing and opens up an entirely new world of photography and storytelling.

Taken using Photographic Styles. Source [austinmann.com](https://austinmann.com/trek/iphone-13-pro-camera-review-tanzania)

Taken using Photographic Styles. Source austinmann.com

Mann also covers Photographic Styles, which he says allow for a relatively subtle shift of the look of photos without feeling like a flat image-wide filter has been applied, explaining when he’d use them even as a pro photographer:

Of course, I’m usually shooting ProRAW on client projects, but there are times when I just want great looking images right now versus maximum processing control later. Photographic Styles will be perfect for that.

Finally, I thought this insight about Cinematic mode was interesting:

As I watched this piece, particularly the interview in Cinematic mode, it dawned on me that we’re moving beyond the world of just computational photography and into the realm of computational videography. The release of Cinematic mode marks another one of those fundamental shifts where software, unbounded by the limitations of hardware, has opened up entirely new possibilities in the creative process.

From the reviews I’ve seen, Cinematic mode feels like early Portrait mode in terms of how well it works. Although there’s obvious room for improvement, Portrait mode has come a long way in recent years, and it’s exciting to think Cinematic mode may do the same too.

As usual, Mann’s review is full of fantastic shots of the landscapes, people, and nature of Tanzania, which are beautifully shot and are excellent examples about what’s possible with the iPhone 13 Pro.

Permalink

The New iPhone 13 Lineup: The MacStories Overview

Today, Apple debuted its iPhone 13 lineup consisting of four new models:

  • iPhone 13 mini
  • iPhone 13
  • iPhone 13 Pro
  • iPhone 13 Pro Max

Similar to the iPhone 12 family of devices, the iPhone 13 and 13 mini are the more affordable options, while the two Pro models add premium features at a premium price. All four devices share the A15 Bionic processor, 5G networking, camera updates, MagSafe, and more.

Also, all four devices will be available for pre-order this Friday, September 17th, with availability beginning one week later on Friday, September 24th.

Here’s a complete overview of everything new coming to the iPhone 13 lineup.

Read more