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Posts tagged with "iPad"

Apple Debuts Two New ‘Your Verse’ iPad Adverts

Apple last night posted two new iPad adverts as part of their ongoing ‘Your Verse’ series. The two adverts feature travel writer Chérie King and composer/conductor Esa-Pekka Salonen. Like Apple’s previous ‘Your Verse’ adverts, they tell a story about how people use the iPad in different ways.

My iPad lets me share my journey with the world. Other deaf people tell me they’re traveling more now because they see it’s possible. (Chérie King)

In the advert with Esa-Pekka Salonen, Apple features the apps The Orchestra, Pianist Pro and Notion. Apple has also made available a live performance from Salonen free on iTunes (if you are in the US).

Meanwhile, WordPress, BabelDeck, AroundMe and Fotopedia are just some of the iPad apps featured in the advert with Chérie King.

iPad is the best tool I’ve seen to write down the first impulse. Those moments when your mind is open, free. And then you think, what if? (Esa-Pekka Salonen)

You can view the full adverts below or on Apple’s website, where you can also read the full ‘Your Verse’ stories from Chérie King and Esa-Pekka Salonen.

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Osmo - A Gaming Experience for iPad That Merges the Real and Virtual World

iPad gaming is big business and sometimes it’s difficult to find your niche if you’re a developer because the app community is gigantic. In my opinion, there aren’t enough interactive and educational learning games for kids; I get tired of seeing my kids play Plants vs. Zombies and Jetpack Joyride all the time.

The Osmo is blending the virtual world of the iPad with the real world to defy the boundaries of play. The Osmo is a device that snaps over your iPad’s front-facing camera and, using its reflective AI and built-in mirror, recognizes and responds to real-world activity. It also includes a dock to hold your iPad upright and off the playing surface. It’s kid-tough and doesn’t require batteries, electronics, or an Internet connection to play.

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Much Ado About The iPad→

Riccardo Mori, in an excellent collection of thoughts about the iPad’s cyclical demise:

Also, it would be interesting to further investigate where those ‘unrealistic expectations’ come from. I’m aware it’s not a huge statistical sample, but considering the people I know, online and offline, who own an iPad, and considering the people I’ve helped with their iPad, virtually none of them has manifested dissatisfaction with the device in an ‘unmet expectations’ kind of way. Everyone I know seems to have been aware of the scope of the device when they purchased it. They knew or understood what they could and what they could not do with it. There has been the occasional nuisance, but nothing that can be considered a ‘deal breaker.’

It’s important to keep in mind that, despite all the things iOS could do better, we shouldn’t confuse the average iPad customer with tech bloggers trying to use WordPress on an iPad.

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The iPad, The Software, and The Screen

Following a lack of growth for the iPad line in Apple’s latest quarterly report, I’ve seen a number of articles suggest the idea that, in spite of Apple’s best efforts to establish a third product category between the smartphone and the laptop, the iPad is done. That people, after an initial fad of high iPad sales, are showing “no interest” in the tablet form factor because they’re now served well enough by laptops, desktop computers, and larger smartphones. I think that ascribing slower iPad sales in the past few quarters to a generalized lack of interest shows an understandable kernel of concern among tech writers, but also a misunderstanding of the iPad as a device.

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Codea 2.0→

Codea is an incredible app that allows you to create games and interactive simulations directly on an iPad with graphical assets, sounds, and a full code editor. Codea is built on Lua and it adds various native options for managing resources and functions visually – it’s one of those apps that gives a new meaning to the “post-PC” idea.

Today, Codea 2.0 was released with full iOS 7 and 64-bit support alongside new features that tie in with more aspects of iOS. The app has a location API to access a device’s location, Bluetooth keyboard shortcuts, a new unified asset system, new sound and music functions, and specially commissioned audio packs with music and effects made specifically for the app. The code editor has been completely rewritten with autocomplete, smart indentation, and inline errors; there are dozens of other changes that make game creation on iOS both simpler and more powerful.

I don’t use Codea, but I’ve always been interested because I’m fascinated by the app – to me, it looks like the kind of iOS-only, Pythonista-like breakthrough that’s possible on modern devices and that augments classic programming with native integrations and a touch interface. The new version sounds amazing and it’s only $9.99 on the App Store (free update for old customers).

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Apple Launches 8GB iPhone 5c, Replaces iPad 2 with Updated iPad 4

Following speculation from earlier this week, Apple has today launched updated versions of its iPhone 5c and fourth-generation iPad, the latter previously discontinued in October 2013 for the iPad Air.

The return of the 16 GB iPad 4 marks the company’s official discontinuation of the iPad 2, first introduced in March 2011 and sold until today as the most affordable iPad in Apple’s line-up. The relaunched iPad 4 is the same device that Apple unveiled in October 2012 – it comes with an A6X processor, FaceTime camera, and LTE support, but it replaces the iPad 2’s 30-pin connector with Lightning, making it consistent with the rest of Apple’s iPad family.

Now for $399 customers can get iPad with a stunning 9.7-inch Retina display, fast A6X chip, and 5MP iSight camera, offering a dramatic upgrade in power, performance and value compared to the iPad 2 it replaces,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The iPad line sets the gold-standard in mobile computing and all iPads have access to the largest and best ecosystem of more than 500,000 iPad optimized apps from the App Store.

The 16 GB iPad 4 is available at $399 for the WiFi model and $529 for the WiFi + Cellular version, and it’s shown on Apple’s website as “iPad with Retina display”.

The iPhone 5c has received a new 8 GB storage option today, currently available in Apple’s European stores but expected to become available in the US later today. The new model is £40 cheaper than the 16 GB iPhone 5c in the UK, and it starts at £429, fully unlocked. The 8 GB iPhone 5c hasn’t replaced the 8 GB iPhone 4s, which is still available on Apple’s website.

The iPhone 5c was introduced in September with multiple color options as a slightly upgraded version of the iPhone 5, but its sales have been below Apple’s expectations, as also confirmed by CEO Tim Cook in January.

Elevating The Expedition→

Apple:

Mountaineers Adrian Ballinger and Emily Harrington have scaled many of the most renowned – and feared – mountains on Earth. In exploring frigid and unforgiving altitudes that most humans visit only in the comfort of a pressurized jet cabin, one piece of equipment has become essential to them: their iPad.

Earlier today, Apple posted the second profile of the Your Verse campaign for the iPad. The webpage has a neat layout and there are notes about the GPS app Ballinger and Harrington use, but I was hoping Apple would also specify whether or not 3G/LTE coverage is usually available and/or reliable at base camp. Overall, a good showcase of the iPad’s portability.

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