Great idea by Facebook: an easy way to let people update their News Feed to tell friends and family they’re safe after a disaster.

In times of disaster or crisis, people turn to Facebook to check on loved ones and get updates. It is in these moments that communication is most critical both for people in the affected areas and for their friends and families anxious for news.

We want to provide a helpful tool that people can use when major disasters strike, so we’ve created Safety Check – a simple and easy way to say you’re safe and check on others.

On iOS, Safety Check will be a push notification that takes you to a page where you can confirm whether you’re safe or not in the area monitored by Facebook. This is a good example of how data gathered by Facebook can be useful and important on a practical standpoint. I have seen friends using Facebook to reconnect after a natural disaster, and Safety Check makes perfect sense.

As Mark Zuckerberg puts it:

Over the last few years there have been many disasters and crises where people have turned to the Internet for help. Each time, we see people use Facebook to check on their loved ones and see if they’re safe. Connecting with people is always valuable, but these are the moments when it matters most.

Safety Check is our way of helping our community during natural disasters and gives you an easy and simple way to say you’re safe and check on all your friends and family in one place.

Today, Facebook has launched Slingshot, a new messaging app that mixes ephemeral photos with “pay to play” mechanics. Like Snapchat, photos you share with your friends disappear after you close them, but there’s a catch: you can only view messages shared with you if you send a photo (or video) back. If you don’t share, you won’t “unlock” messages, which will accumulate in the app showing a numeric count and a pixelated preview.

Slingshot was developed by Facebook Creative Labs, the same team behind Paper. From their announcement:

With Slingshot, we wanted to build something where everybody is a creator and nobody is just a spectator. When everyone participates, there’s less pressure, more creativity and even the little things in life can turn into awesome shared experiences. This is what Slingshot is all about.

The Slingshot team mentions Snapchat but notes that they wanted to do “something new and different” with shortcuts to share with all your contacts at once:

We’ve enjoyed using Snapchat to send each other ephemeral messages and expect there to be a variety of apps that explore this new way of sharing. With Slingshot, we saw an opportunity to create something new and different: a space where you can share everyday moments with lots of people at once.

In his overview at TechCrunch, Josh Constine highlights the fact that Slingshot could be seen as a gimmick or an advantage over established messaging apps:

The reply-to-unlock mechanic could create the right incentive to share back, feeding on our natural curiosity. It’s gamified sharing. The satisfaction of revealing hidden content could be enough to entice people to find something worth capturing. Perfect pics could end up on Facebook and Instagram, especially intimate ones could go to Snapchat, and Slingshot could pull in our day-to-day moments

Alternatively, reply-to-unlock could be seen as an annoying gimmick, introducing too much friction. Why make a friend work for your photo when you could just text them? The chore could leave Slingshot wasting away in some folder on your screen.

Over at The Verge, Ellis Hamburger reviews Slingshot, with a focus on notifications and sharing options:

But because you have to respond to a shot before you can see it, these notifications act as nags instead of notifiers. If you tap on a new notification, “Shot from Adam,” you won’t be able to view it — until you send a shot of what you’re doing back to Adam. Thus, shots feel less urgent than messages, since there’s no expectation that you’ll be able to open them immediately. The app feels far more like a News Feed with push notifications than anything else — except this News Feed requires you to share a post before you can view it, so there’s its no place for lurkers.

Slingshot is free on the App Store, and requires your phone number to sign up.

Ellis Hamburger, writing for The Verge about Facebook’s “audio recognition”, an upcoming feature to tag music and TV shows when posting to the service with the Facebook app:

Facebook’s implementation, in fact, only works in the US for now, can recognize only 160 TV channels, struggles to recognize music in commercials (which are a big part of Shazam’s business), and only recognizes a few million songs so far. In most cases Shazam works seamlessly, an important part of the company’s secret sauce, but Facebook isn’t exactly competing with Shazam here. Facebook’s audio recognition is designed not to help you figure out what’s playing, but to make it as easy as possible to update your friends about what you’re listening to or watching.

An interesting experiment to drive traffic to Facebook pages for artists and TV shows, but far from a Shazam or SoundHound competitor. Much of the appeal of those apps is that you don’t need to post your discoveries anywhere, whereas Facebook is simply building a feature for the Post interface.

Ellis Hamburger:

To Facebook, Poke was always “more of a joke” than anything else — so why did the company leave it in the App Store for more than a year after its troubled debut? We may never know, but today, Facebook finally put an end to Poke. If you check the App Store for Facebook’s famed Snapchat clone, you won’t find it. Facebook also took the opportunity, seemingly, to remove Camera, its photo uploading app. A Facebook spokesperson confirmed the removals to The Verge, but provided no further comment.

Poke was indeed a joke, but Facebook Camera was a solid app with lots of clever details. From our original coverage in 2012:

Animations throughout Facebook Camera are fluid, the app is fast, and there’s a lot of clever interaction to take advantage of throughout the interface — clearly Facebook’s acquired talents have been hard at work in making the app to not just feel like a boring extension of Facebook, but rather a necessary addition that belongs, no, deserves to be on a Facebook user’s smartphone. Facebook has made an incredibly bold statement with Facebook Camera — they’ve stepped up to the plate to deliver a solid application that doesn’t feel tacked on or only done for the sake of their platform. It’s a serious release. Just look at their landing page.

In fact, the way uploads and editing were handled in Facebook Camera were so good, Facebook eventually integrated them into the main Facebook app, making Facebook Camera essentially useless. The app never received an iOS 7 update and I’m surprised it stuck around this long.