Posts tagged with "apple"
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Apple’s Ad Campaign For The Beatles
Together with the release of the Beatles’ library in iTunes and a shiny box set you can purchase at $149, Apple launched an ad campaign to promote the Fab Four’s arrival in the Store.
Check out the videos below, which includes singles, a “coming to America” promo and the “Beatles through the years video”. Read more
A Day To Re-Meh-mber
Apple’s “exciting announcement from iTunes” was the availability of the Beatles’ music catalogue in the iTunes Store. No music streaming service, no subscription-based iTunes, no “iTunes in the Cloud”. It was “just” about the Beatles. Did hype take over our minds once again? Yes. But this time, Apple itself created the hype. Read more
The Beatles Come to iTunes
So that’s it. The Beatles music library is available in iTunes, after years of waiting. If you head over the iTunes Store now, you can see by yourself what the fuss was all about: the day “we’ll never forget” is the day Apple announced the availability of the Beatles in the iTunes Store.
Does Apple have more to announce? We sure hope so. But in the meantime, the Beatles have showed up. Songs are already available for download, there’s a Box Set available at $149.00, there are ads and videos.
An update, straight from Apple’s PR:
We’re really excited to bring the Beatles’ music to iTunes,” said Sir Paul McCartney. “It’s fantastic to see the songs we originally released on vinyl receive as much love in the digital world as they did the first time around.”
“I am particularly glad to no longer be asked when the Beatles are coming to iTunes,” said Ringo Starr. “At last, if you want it—you can get it now—The Beatles from Liverpool to now! Peace and Love, Ringo.”
“We love the Beatles and are honored and thrilled to welcome them to iTunes,” said Steve Jobs, Apple’s CEO. “It has been a long and winding road to get here. Thanks to the Beatles and EMI, we are now realizing a dream we’ve had since we launched iTunes ten years ago.”
“In the joyful spirit of Give Peace A Chance, I think it is so appropriate that we are doing this on John’s 70th birthday year,” said Yoko Ono Lennon.
“The Beatles on iTunes—Bravo!” said Olivia Harrison.
“The Beatles and iTunes have both been true innovators in their fields,” said EMI Group CEO Roger Faxon. “It’s a privilege for everybody at EMI to work with Steve Jobs and with Apple Corps’ Jeff Jones and their teams in marking a great milestone in the development of digital music.
WSJ: Indeed, Apple Announcing Beatles & iTunes Tomorrow
This could be the end of the saga. It seems like Beatles’ library coming to iTunes is “official” at this point. The Wall Street Journal reports:
The deal resulted from talks that were taking place as recently as last week among executives of Apple, representatives of the Beatles and their record label, EMI Group Ltd., according to these people, who also warned that there is still a chance that Apple could change plans at the last minute.
Spokesmen for Apple, EMI and Paul McCartney declined to comment.
They couldn’t learn the terms of the deal, but according to their “exclusive” sources it’s a done thing. How the Beatles catalogue available in iTunes is supposed to change our lives can’t be verified either.
Billboard: Beatles Coming To iTunes Tomorrow
Following Peter Kafka’s comments at All Things Digital about streaming and cloud services not coming to iTunes tomorrow, Billboard now weighs in consolidating the rumors that Apple is going to announce an exclusive deal to bring the Beatles’ library to the iTunes Store:
That’s not fully confirmed, but after a day of phone calls, e-mails and cryptic messages, Billboard.biz is sticking its neck out and saying this is what we’re going to hear tomorrow.
It wouldn’t be the first time that Apple was “on the verge” of announcing a Beatles deal. For years, every music-related announcement coming from Apple carried a hint of maybe “today’s the day.” But this time it’s very likely that it’ll be the case tomorrow morning.
For these (admittedly thin) reasons and others that we can’t yet divulge here, place your bets on a Beatles announcement tomorrow. Now comes the speculation as to what that announcement will entail.
Is “iTunes Live Stream” The Announcement We’ll Never Forget?
Italian blog The Apple Lounge found something really interesting the property list file of iTunes 10.1: code references of a feature called “iTunes Live Stream”, although it’s not clear what such feature could be aimed at. The Apple Loung and MacRumors speculate it might be something video-related, as Apple recently deployed its own HTTP streaming solution for Apple devices by live streaming the latest Steve Jobs’ keynotes. Read more
All Things Digital: Don’t Hold Your Breath For iTunes Cloud Tomorrow
Uh oh, here’s what Peter Kafka from All Things D has to say about Apple’s teaser on its homepage and the big iTunes announcement tomorrow:
I’ll be very surprised if it is music related — like a new music subscription service, or even one that lets you stream music you already own to multiple devices. The music industry sources I’ve talked to so far today don’t know of any new deals between Apple and the big music labels. So that would rule out a new subscription service, which would definitely require a new rights deal.
And that also makes it very unlikely that Apple does the next best thing: Letting users upload their iTunes catalog to the cloud, and letting them access it anywhere they want.
It’s getting trickier. Speculation continues.
The Speculation That You’ll Never Forget
You might have heard that something’s coming to iTunes tomorrow. Apple has an “exciting announcement” for iTunes to share on its homepage, which apparently will offer some kind of streaming / webcast / press release tomorrow, starting at 7 AM PST.
Let’s recap the rumors and thoughts we posted on Twitter after Apple’s updated homepage. Read more








