Charles Perry of Metakite Software spent some time digging through the Overcast sales and rankings data (provided by Marco Arment last week) and extrapolated some interesting findings about the distribution of App Store income:

At the top of the long tail, in position 871 on the U.S. Top Grossing list, an app still makes over $700 in revenue per day. That’s almost $260,000 per year. Even number 1,908 on the U.S. Top Grossing list makes over $100,000 per year. In fact all apps above number 3,175 on the U.S. Top Grossing list produce enough revenue to at least make its developer the United States household median income for 2014 ($53,891).

That’s the good news, because the bad news is that there are well over a million apps for sale and the earnings quickly fall as you go down the rankings. But Perry also makes the important point that many indie developers have multiple apps for sale simultaneously which can make a big difference.

So, with even fewer people than I expected making “yacht and helicopter money” in the App Store, I remain hopeful for my fellow developers. There’s a lot money circulating in the ecosystem, and a developer operating at indie scale only needs a little bit of it. It seems that even with the revenue curve tilted so heavily towards the big hits, the shape of the App Store still allows room for sustainable businesses to develop in the long tail. It seems that developers who work hard, mind the details, and treat their business like a business have a real chance of making it.

Keep in mind that Perry’s conclusions are extrapolated from just the one data source, being Overcast. I’d be interested to see if the sales and rankings patterns from other apps fit along Perry’s curve.

[via Hosam Hassan]

Speaking of sales numbers, a must-read article by Marco Arment on how Overcast did on the App Store in 2014:

The biggest unknown in the App Store is what happens after the launch has settled down. I don’t know what 2015 will bring, or where sales will bottom out. (With past apps, February was always my worst month, and not just because it has fewer days.) Promisingly, sales in the last 6 months have stayed within a fairly narrow range and aren’t showing a clear downward trend, although the bumps in November and December can be easily attributed to temporary boosts from Serial and Christmas.

Marco worked on Overcast full-time for about 15 months. Apple made $70,343 from Overcast in 2014.

Overcast is a fantastic podcast player that does things other podcast apps can’t do. Marco found a niche big enough to sustain a business and managed to build a product that is useful and commercially viable. I believe that Overcast is a great example of how innovation in apps can still be possible and profitable.

And I can only nod in agreement at the last sentences:

I can work in my nice home office, drink my fussy coffee, take a nap after lunch if I want to, and be present for my family as my kid grows up. That’s my definition of success.

Well, I think a lot of us are out there, quietly doing just fine. HoursTracker had its best year ever in 2014, and five years of best ever years before that. If you can solve an important problem in a way that resonates with a sizable group of people, you can find success. There’s always room for a fresh take on an already well-served problem, too.

We often hear about the frustrations of indie developers who are trying to make a living on the App Store, which has essentially become the default narrative for many (I often talk about this topic, too). Carlos Ribas, developer of HoursTracker, has a good article about the opposite scenario and how he managed to turn his app into a profitable business. Well worth a read to get a fresh and different perspective, and a good reminder that there are indie developers who are doing fine after years on the App Store.

Joe Cieplinski writes about the importance of having a good website for your app:

Look, I’m not saying that you shouldn’t do your due diligence with ASO, and that you shouldn’t care at all about getting people to rate your app. If you take a few hours doing some basic research, you can certainly make some improvements to your keywords that could boost your ranking considerably. But how many developers are throwing together what amounts to barely more than a skeleton web page, and then spending little to no time at all trying to drive people to it? I think there’s a lot to be gained by spending some time on this.

More than six years after the launch of the App Store, I find it curious every time I come across an app on the Store and either there’s no link to a website or the “website” consists of screenshots from iTunes and an icon. This sounds obvious – having a good app website is important (sometimes absolutely necessary) and I completely agree with Joe’s motivations.