Apple has started promoting games that don’t have any In-App Purchases on the front page of the App Store. Currently featured in the UK App Store and likely expanding to the U.S. store later today as part of the App Store’s weekly refresh, the section is called ‘Pay Once & Play’ and it showcases “great games” that don’t require users to pay for extra content through IAPs.
The section is organized in Recent Releases, Blockbuster Games, and App Store Originals. The games included vary in terms of popularity and developer: Apple is promoting indie hit Thomas Was Alone under Blockbuster Games alongside Minecraft, but they’re also showcasing award-winning Threes, Leo’s Fortune, and Blek.
Over the past few years, Apple has dealt with numerous complaints and investigations over the nature of freemium games and how they were advertised as free downloads while effectively hiding major gameplay features behind In-App Purchases. The company brought a series of changes to the way freemium games were displayed on the App Store – it added a specific label to indicate IAPs, and then changed the button to download freemium games from “Free” to “Get”.
It’s unclear whether the new section will be regularly updated or become a permanent fixture of the App Store’s front page, but it’s a good sign as it shows an interest in promoting quality game experiences that don’t follow typical (and lucrative but potentially confusing) freemium trends.
Unlock More with Club MacStories
Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.
In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.
The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.
Choose the Club plan that’s right for you:
- Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
- Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
- Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.
Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, and Dialog, a show where creativity meets technology.
He can also be found on his two other podcasts on Relay FM – Connected and Remaster.
Instagram: @viticci |