Joe Cieplinski writes about the importance of having a good website for your app:

Look, I’m not saying that you shouldn’t do your due diligence with ASO, and that you shouldn’t care at all about getting people to rate your app. If you take a few hours doing some basic research, you can certainly make some improvements to your keywords that could boost your ranking considerably. But how many developers are throwing together what amounts to barely more than a skeleton web page, and then spending little to no time at all trying to drive people to it? I think there’s a lot to be gained by spending some time on this.

More than six years after the launch of the App Store, I find it curious every time I come across an app on the Store and either there’s no link to a website or the “website” consists of screenshots from iTunes and an icon. This sounds obvious – having a good app website is important (sometimes absolutely necessary) and I completely agree with Joe’s motivations.