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Posts tagged with "Amazon"

The New York Times Declares that Voice Assistants Have Lost the ‘AI Race’→

Brian Chen, Nico Grant, and Karen Weise of The New York Times set out to explain why voice assistants like Siri, Alexa, and Google Assistant seem primitive by comparison to ChatGPT. According to ex-Apple, Amazon, and Google engineers and employees, the difference is grounded in the approach the companies took with their assistants:

The assistants and the chatbots are based on different flavors of A.I. Chatbots are powered by what are known as large language models, which are systems trained to recognize and generate text based on enormous data sets scraped off the web. They can then suggest words to complete a sentence.

In contrast, Siri, Alexa and Google Assistant are essentially what are known as command-and-control systems. These can understand a finite list of questions and requests like “What’s the weather in New York City?” or “Turn on the bedroom lights.” If a user asks the virtual assistant to do something that is not in its code, the bot simply says it can’t help.

In the case of Siri, former Apple engineer John Burkey said the company’s assistant was designed as a monolithic database that took weeks to update with new capabilities. Burkey left Apple in 2016 after less than two years at the company according to his LinkedIn bio. According to other unnamed Apple sources, the company has been testing AI based on large language models in the years since Burkey’s departure:

At Apple’s headquarters last month, the company held its annual A.I. summit, an internal event for employees to learn about its large language model and other A.I. tools, two people who were briefed on the program said. Many engineers, including members of the Siri team, have been testing language-generating concepts every week, the people said.

It’s not surprising that sources have told The New York Times that Apple is researching the latest advances in artificial intelligence. All you have to do is visit the company’s Machine Learning Research website to see that. But to declare a winner in ‘the AI race’ based on the architecture of where voice assistants started compared to today’s chatbots is a bit facile. Voice assistants may be primitive by comparison to chatbots, but it’s far too early to count Apple, Google, or Amazon out or declare the race over, for that matter.

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Amazon Rolling Out ‘Type with Alexa’ Feature in iOS App→

Paul Lamkin, writing at The Ambient:

Amazon is rolling out a new feature within its smart home app. Type with Alexa allows you to send messages to your digital assistant using a keyboard and text messages, rather than using your voice.

The new feature, which is rolling out as part of a public preview - _The Ambient _contributor Jennifer Pattison Tuohy noticed it pop up on her phone - means you can send discreet messages to Alexa for occasions when your voice might not be the best option; think cinemas, on the train, at a funeral and so on.

Sure, you could already search within the app for Alexa Routines and smart home device controls, but the new keyboard based input also allows you to ask queries such as diary updates, calculations, news headlines and the like - as well as acting as a pretty nifty search tool for smart home routines and devices with your Alexa ecosystem.

I also noticed the public preview of this feature in the Alexa app on my iPhone, and I’ve been playing around with it since last night. My first impression is that ‘Type with Alexa’ is what I’ve long wanted from Siri: having a silent conversation with a smart assistant that can control smart home accessories, interact with web services, and play music or podcasts is terrific. Anything you can ask Alexa with normal voice commands can also be typed now, so sending a message such as “play 305 by Shawn Mendes in the kitchen” from your iPhone will result in Alexa playing that song via an Echo speaker in the kitchen. (I’m aware that Google Assistant has offered a typing mode for a long time; however, I don’t use Google’s smart home products.)

Type with Alexa.

Type with Alexa.

I could achieve something similar with Siri by enabling iOS’ ‘Type to Siri’ Accessibility setting. The problem with that option, as I mentioned several times before, is that it replaces Siri’s voice interactions: if you enable ‘Type to Siri’, you’ll no longer be able to issue voice commands and the keyboard will always be displayed instead. I’m not the first one to ask this, but I’d love the ability to have a separate conversation with Siri in iMessage in a future version of iOS.

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John Gruber’s Explanation of the Apparent Prime Video Deal Between Apple and Amazon→

Yesterday, as reported by 9to5Mac and other publications, Amazon updated its Prime Video app to permit video purchases and rentals without using Apple’s In-App Purchase system in some circumstances. It wasn’t clear what was going on at first because some users saw what looked like an Amazon checkout process, while others got an Apple checkout flow. To add to the confusion, Apple issued a statement that said Amazon Prime is using “an established program for premium subscription video entertainment providers.”

John Gruber did some investigating and has an excellent explanation on Daring Fireball on how the deal between Amazon and Apple seems to work. As Gruber explains, If you’re signed in to the Amazon Prime app with an Amazon account and are a full Prime or Prime Video member, renting or purchasing video uses an Amazon checkout process. Otherwise, Apple’s In-App Purchase system is used, which interestingly, can also be used to sign up for a Prime Video subscription.

Gruber makes a compelling and detailed case for what seems to be going on:

So the deal seems to be this:

  • The Prime Video app supports every feature that makes a third-party subscription video service a first-class citizen in Apple’s multi-device TV ecosystem.
  • For users with existing Prime subscriptions, or new subscriptions made on Amazon’s website, Amazon now gets to bill them directly for movie rentals and purchases made in the app, giving Apple no cut of the transactions.
  • Users can subscribe to Prime Video in-app using an iTunes subscription, giving Apple a recurring cut, and leaving subscription management in Apple’s hands.
  • For users without a Prime subscription, or with a Prime subscription made through the app, Amazon now bills them for purchases and rentals through Apple’s In-App Purchase mechanism, giving Apple a cut.

Based on a few reasonable assumptions, Gruber concludes that the deal is a win for Apple, Amazon, and also consumers who get a first-rate app experience that includes the ability to buy and rent TV shows and movies in the Prime Video app for the first time.

I hope we see more deals like this. Having Prime Video available in Apple’s TV app where it’s included in the Up Next section of the app and being able to rent and buy content without resorting to a web browser makes for a much better overall experience for users looking for something to watch.

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Apple Podcasts Now Available on Amazon Alexa Devices

Amazon today has announced a new partnership with Apple that brings the full Apple Podcasts catalog to all Alexa-enabled devices in the U.S.:

Beginning today, Alexa customers in the U.S. will be able to listen to more than 800,000 podcasts available through Apple Podcasts on their Alexa-enabled device.

Whether you’re listening at home or on the go, you don’t need to worry about losing your spot. Link your account in the Alexa app using your Apple ID, and you can seamlessly pick up where you left off listening on the Apple Podcasts App or your Alexa device. Pause the subscribed episode you’re listening to in the Apple Podcasts app on your commute, and continue listening with your Alexa device at home by asking Alexa to resume the podcast.

When you first start using Apple Podcasts on an Alexa device, you’ll need to specify “on Apple Podcasts” in your command; for example, “Alexa, play The Daily from yesterday on Apple Podcasts.” However, you can remove that requirement by setting Apple as your default podcast provider.

If you’d like to make Apple Podcasts your preferred podcast provider with Alexa, you can set Apple Podcasts as your default podcast provider in the Alexa app. To do so, open the Alexa app, go to Settings, select Music & Podcasts, and link/manage new services. Then, each time you request a podcast, we’ll prioritize playing it from Apple Podcasts if it’s available.

This announcement marks a major expansion of Apple Podcasts and the latest evidence of Apple’s multi-platform services strategy. Just last year, Apple Music arrived on Alexa devices, and earlier this fall the Apple TV app debuted on Amazon Fire TV. Those two moves were in some ways less surprising than this one though, since they both involved granting access to Apple’s paid services, Music and TV+. Apple Podcasts, on the other hand, is entirely free, at least at the moment. Rumors have indicated Apple may be funding some exclusive new podcast content, but it’s unknown whether that will be part of a forthcoming paid subscription service, or simply an added perk of using Apple Podcasts.

Spotify this past year has made significant moves in the podcasting space, and it’s likely that their efforts, which have developed real momentum in the market, are propelling Apple to invest more heavily in its own podcast ecosystem – great news for users.

Apple Heavily Promotes the Amazon Echo’s Apple Music Integration

At the end of November, Amazon announced on its blog that Apple Music would be coming to Echo devices the week of December 17th. The music streaming service showed up on Echos a little earlier than expected last Friday, December 14th.

Today, Apple began promoting Apple Music’s availability on Echo devices through three different channels. The Echo integration first appeared on the App Store, which gave the Alexa app top billing in a Today tab story that highlights the new feature. Apple is also promoting the Echo integration on the Apple Music features page of its website along with other third-party devices like PCs, Android devices, and Sonos music players. Finally, late in the day US time, the Apple Music app began delivering push notifications highlighting the Echo feature.1

Amazon’s Echo devices aren’t the first third-party hardware to get Apple Music support as the Apple Music website demonstrates, but it is unusual for Apple to promote another company’s hardware alongside Apple Music to this degree. It’s also surprising because, in the two weeks that followed Amazon’s announcement, Apple said nothing. Nor did it acknowledge the change four days ago when the Alexa app was updated.

I wouldn’t be surprised if promoting the Echo was part of a bigger deal that got Apple products back on Amazon shelves in early November. Whether or not that’s the case, it’s still interesting to see Apple, which offers the competing HomePod, put so much promotional weight behind Amazon’s smart home speaker.

  1. I’m not a fan of promotional push notifications like these, which violate App Review Guideline 4.5.4 against using push notifications for advertising and promotional purposes. Unfortunately, that’s a rule that Apple has violated itself before and one that it has never meaningfully enforced against third parties. ↩︎

Apple Music Coming to Amazon Echo Devices

In a blog post published this morning, Amazon announced that Apple Music is set to launch on Amazon Echo devices next month, starting the week of December 17.

According to Dave Limp, senior vice president of Amazon Devices, Echo users will be able to ask Alexa, the device’s built-in voice assistant, to play their favorite songs, artists, albums, playlists created by Apple’s curators, as well as radio stations available on the service. Beats 1, Apple Music’s own live radio station featuring artist interviews and daily programs, will also be accessible via the Amazon Echo, the company said. The integration will be enabled just like any other skill on the Amazon Echo by connecting your Apple Music account to Amazon’s device using the Alexa app.

“Music is one of the most popular features on Alexa—since we launched Alexa four years ago, customers are listening to more music in their homes than ever before,” said Dave Limp, senior vice president, Amazon Devices. “We are committed to offering great music providers to our customers and since launching the Music Skill API to developers just last month, we’ve expanded the music selection on Alexa to include even more top tier services. We’re thrilled to bring Apple Music – one of the most popular music services in the US – to Echo customers this holiday.”

While Apple Music has long been available on Android in addition to iOS and macOS (and on Sonos speakers in addition to HomePod), the upcoming Amazon Echo integration marks a major shift as Apple Music has never been able to integrate with competing smart speakers through third-party voice assistants. It’ll be interesting to see if the Amazon Echo integration will be more limited than the HomePod’s native Apple Music access, which we’ll make sure to test once Apple Music’s Alexa skill goes live next month.

Voice Control is Coming to the Alexa App Soon→

Amazon is adding voice control support to its Alexa app on Android and iOS. According to TechCrunch:

The addition of voice commands means users can speak directly to their handset the way they would an Echo — to play music, trigger Alexa skills and the like. The update is being rolled out over the course of the coming days through Google Play and Amazon’s own Appstore. A similar update is also on the way for the iOS App Store, but its timing is still up in the air, likely due to Apple’s stricter vetting process.

Unlike Google and Apple, Amazon doesn’t have a smartphone platform for its smart assistant. That puts Amazon at a disadvantage because it precludes users from activating Alexa with a trigger word on Android phones and iOS devices. Still, the move feels like a natural extension of the services surrounding Alexa and Amazon’s Echo products.

There’s precedent for this sort of app on iOS too. Astra is a simple iOS utility that acts like an Echo device. It’s registered in the Alexa app alongside any Echo products you own. Pressing the microphone button lets you issue the same commands you can to an Echo. It remains to be seen what Amazon’s update to the Alexa app will mean for Astra, but in any event, it will be interesting to see where Amazon’s push into mobile leads.

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Apple and the Alexa Ecosystem

I recently read two interesting takes on the ever-growing Alexa ecosystem as it relates to Apple that made me think about the future of Siri and HomeKit. Here’s M.G. Siegler on Amazon’s plan to put Alexa everywhere:

The Echo Dot was the number one selling device across all of Amazon during the holiday shopping season. (The Fire TV stick with the Alexa-enabled remote was the second-most popular product.) Again, no absolute sales numbers beyond “tens of millions of Alexa-enabled devices” — more than we usually get, by the way — but no matter: tens of millions is impressive enough.

I’ve been thinking about this recently not just in the context of putting Echoes in hotels, but also relative to Apple. As we’re all well aware, Apple had to delay their foray into the space, the HomePod, into 2018. But not only did they miss the all-important holiday shopping season, I’m increasingly thinking that they may have missed the boat.

Believe me, I know how dangerous this line of thinking is with regard to Apple. Apple is almost never the first-mover in a market. Instead, they prefer to sit back and let markets mature enough to then swoop in with their effort, which more often than not is the best effort (this is both subjective in terms of my own taste, and often objective in terms of sales). But again, I increasingly don’t believe that this will be the case with their smart speaker.

Amazon has entered the speaker and home automation market with Alexa-enabled devices in two ways: first with their own Echo products, then with a growing roster of third-party manufacturers that are baking Alexa into their devices and almost treating Amazon’s assistant as a “standard” feature like WiFi or Bluetooth. There’s a fascinating parallel between Amazon Web Services – a suite of components embedded in the majority of modern websites and web apps – and Alexa Voice Service – a suite of voice APIs now embedded in hundreds of automation devices, general-purpose accessories and appliances, and web services.

Here’s Ben Bajarin on what Alexa’s presence at CES tells us about the ecosystem surrounding Apple:

While many Apple defenders want to dismiss the momentum we are observing with the Amazon ecosystem on display here at CES, while Amazon is similarly not present just like Apple, I believe it is a mistake to do so.

It is easy to say that because Apple was never present at CES that the show didn’t mean something to them or their ecosystem. It is easy, and correct to say that CES was not, or never was, a measure of the health of Apple’s products. It is, however, incorrect and dangerous to miss that CES had been, for some time, a barometer for the health of Apple’s ecosystem.

As I mentioned, our ability to measure any platforms ecosystem from what we observe at CES, is the main reason so many are paying attention to what is happening with Amazon’s Alexa platform. Google Assistant is certainly more present than it was last year, however, when you look at how third parties are talking about-and marketing-their support of these assistants they are putting significantly more effort into talking about Alexa than Google Assistant. Which is a telling signal. Again, to reiterate this point, third parties used to market, and spend energy talking about their integration with iOS or support of iPhone/iPad with the same rigor they are now talking about Amazon’s Alexa. This can not be ignored.

You could argue that most Apple-compatible gadgets and accessories announced at CES used to appear in tech blogs only to be forgotten a few months later because they were fads, vaporware, or ultimately not essential to the growth of the iOS ecosystem, and that the same will happen with Alexa-enabled devices we’ve seen this year. The difference, I think, is that this new generation of home automation products is an ecosystem in itself with higher value than, say, the iPad keyboards or stylii we used to see at CES. Alexa hasn’t “won”, but it has momentum among third-party companies making products that are or will soon be in our homes, sharing the same space of our TVs, routers, consoles, and mobile devices.

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