This morning, I noticed a tweet by Lukas Burgstaller with a screenshot of Apple’s Safari browser showing up in App Store search results for the “browser” search query. I did some tests, and I’ve discovered other search results advertising built-in iOS system apps and features with banners and links to open an app or read more information about it. I’m not sure when Apple started displaying their own built-in apps in the App Store search results, but it’s an interesting (and, I believe, good) idea worth discussing.
If you search for common terms like “web”, “SMS”, or “movies” in the iOS 7 App Store you’ll see special search results for Apple apps like Safari, Messages, and iTunes with a large icon, a description, and a link to learn more or open an app (such as Safari). These results appear on the App Store for iOS 7 devices (I wasn’t able to display them on a Mac using iTunes) and, in my tests, they also worked for queries like “browser”, “messages”, “cloud”, “internet”, “Siri”, and “text”. I’ve tried several other queries, but I couldn’t see results for other apps like Reminders, Calendars, Mail, Photos, Music, or Notes. Read more