This week on Virtual, we had two special episodes for E3 2015. On Tuesday, we covered the announcements of Sony and Microsoft (such as the unexpected return of Final Fantasy VII and Shenmue), while earlier today we went over Nintendo’s lackluster presentation. You can find the episodes here and here.
Virtual: E3 2015→
Apple No Longer Selling Original iPad mini→
Jeremy Horwitz, writing for 9to5Mac:
The original iPad mini has quietly disappeared from Apple’s web site, and is no longer available to purchase new from the Apple Store.
And:
Apple’s discontinuation of the iPad mini leaves the remaining iPads as a completely 64-bit family, all using either A7 and A8X processors rather than the iPad mini’s aging A5.
The oldest iPad you can buy has a Retina display.
Considering the massive change that multitasking is going to be for 10-inch iPad users, I wonder how quickly Apple will phase out the iPad Air in favor of the split view-enabled iPad Air 2.
Connected: Ignorance by Design→
This week the Europeans are going it alone to talk about the new iOS Notes app, iOS 9 on the iPad, Editorial 1.2, and whether WatchKit should have existed.
On this week’s Connected, Myke and I talk some more the iPad on iOS 9, Apple’s improved Notes app compared to Evernote, and the merits of watchOS 2. Spoiler: Myke has bought another iPad. You can listen here.
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Code Like a Girl→
This is a fantastic video by BuzzFeed on the experience of five girls at WWDC last week. I loved Tim Cook’s response. This is important, and respect to BuzzFeed for documenting the story.
Twitter’s Project Lightning→
Mat Honan, writing for BuzzFeed, has shared some details on Project Lightning, a Twitter feature that will let users follow events across all Twitter apps with a simple swipeable interface for full-screen content (tweets, photos, videos, Periscope, Vine, etc.).
Following an event won’t require to follow people whose tweets are featured in the event.
What’s more, you can also opt to follow an event and have curated tweets blended into your timeline. And that doesn’t mean you follow accounts where those tweets originate. So, for example, while you might see Ellen DeGeneres’ tweets from the Grammys in a curated Grammys event, you would not actually begin following her if you were not already. When the Grammys end, so do the tweets. In other words, you automatically unfollow an event at its conclusion. And you can still experience curated events without following anything just by going to that center tab.
Interestingly, Twitter has assembled a team of editors to curate the best tweets as they happen around events in real-time.
Launch one of these events and you’ll see a visually driven, curated collection of tweets. A team of editors, working under Katie Jacobs Stanton, who runs Twitter’s global media operations, will select what it thinks are the best and most relevant tweets and package them into a collection.
This sentence by Stanton sums up why Twitter is doing this:
But the challenge we’ve had over the years is, although we have the world’s greatest content, it’s like having a television without a channel guide or even a remote control.
This is another example of Twitter moving beyond Legacy Twitter and the belief that Twitter is still only a timeline of tweets in chronological order. The company has been enhancing the service with media improvements and design changes aimed at making Twitter less static – the opposite of a traditional timeline. If anything, they’ve been moving too slowly in this area.
As I wrote last year, the writing was on the wall for the traditional timeline in Legacy Twitter:
The Twitter timeline was built to be a reflection of a Following list people could build meticulously over time. But as it approches its ninth anniversary, Twitter has realized that curating a list of accounts isn’t most people’s forte, and they want to make sure that the timeline stays interesting even without investing time into finding accounts to follow. And that meant breaking the original concept of the timeline to include content and account suggestions. It meant to make the Twitter timeline a little more like Facebook.
And:
Once you accept the idea that Twitter timelines may expand beyond your following list and tweets’ timestamps, it’s easy to imagine how they could be remixed to offer more topic suggestions, summaries, or recommendations. But Twitter needs to go easy with that. The idea of a timeline still is a powerful one: Twitter wants to show you what’s happening, and events – no matter the algorithm you use – always happen in succession. Being able to stop and watch events as they unfold is what makes Twitter great and essential and unique – whether it’s #Ferguson, the elections, an Apple keynote, or just a regular news day.
Project Lightning sounds exactly like what Twitter needs to keep users engaged and respect the inherent chronological nature of the service as events unfold.
Mat Honan’s story for BuzzFeed includes more details and a mockup of how this could work.
Neil Cybart on ‘Apple Playing Offense at WWDC’→
Neil Cybart has an astute take on Apple’s announcements at WWDC 2015. The overall assumption that Apple is always making strategic moves for the future is quite apparent in new technologies like HomeKit, HealthKit, and Search.
I particularly agree with Cybart’s observations on News:
Apple’s News app isn’t so much a competitive jab at Facebook, but instead a hook for grabbing people’s attention. Apple’s description of the new app is quite clear: “News conveniently collects all the stories you want to read, from top news sources, based on topics you’re most interested in - so you no longer need to move from app to app to stay informed.” With News, Apple is trying to keep our attention just a little bit longer. Take a look at Facebook’s Instant Articles and Snapchat’s Discover to see what the war over attention is leading to. Technology companies are trying to shift commoditized news into a differentiated service meant to keep you within their properties.
This type of attention-holding strategy isn’t new. In brick-and-mortar retail, Walmart includes various stores within its stores, such as vision centers, fast food restaurants, and medical clinics in an effort to get you inside a Walmart. Similarly, Facebook wants people to spend more time within its apps by offering additional services, like news.
I don’t view Apple as necessarily trying to rethink news or put other companies out of business. Instead, it is looked at as a tool to enrich the iOS platform while maintaining a closer relationship with the user.
Drafts 4.3→
A great update to Drafts was released earlier this week, and it’s got some interesting changes for users who manage a lot of notes or save bits of text in the same notes on a regular basis.
The Drafts extension can now offer to append/prepend whatever it receives (some text, a URL, etc.) to existing notes – useful to keep a running list of items without ending with multiple notes or having to merge them manually every time. This is useful for me when I want to assemble lists of links I can use for MacStories or Relay.
The Drafts Share extension (used from the Share sheet in other apps) now supports appending and prepending to inbox drafts as well as capture of new drafts. To use these options in the share sheet, tap the “Append” or “Prepend” buttons at the bottom of the window and select the draft to add the text to.
You can also run an action on multiple notes at once now:
When using the “Select” and “Operations” options below the drafts list, there is now a “Select All” option to quickly select all drafts in the current tab, and a “Run Action” operation to apply an action to multiple drafts. “Select All” is particularly useful to quickly archive all drafts in the inbox, for example. The “Run Action” operation lets you quickly select multiple drafts and run an action on them. When selecting this operation, the action list will be shown to select the action to run. Some actions (such as ones that leave Drafts) are not supported for multiple selections and will be grayed out in the list.
The most impressive aspect of Drafts is how Greg Pierce manages to keep the app simple and powerful at the same time with features that are there but not in the way. That’s an exercise of restraint and good design that can’t be appreciated in other apps. Drafts is $9.99 on the App Store.
WebKit Blog on Safari Content Blocking Extensions→
I’ve been curious to know more about the reasoning behind content blocking extensions coming to iOS 9 and OS X El Capitan. The general assumption is that Apple wants to enable users to activate ad blockers on the iPhone and iPad, but I wanted to hear Apple’s public stance and details on the implementation.
The WebKit blog answers my questions with an in-depth post on content blocking extensions. First off, Apple engineers were unhappy with the current state of content blockers:
The reason we are unhappy about the JavaScript-based content blocking extensions is they have significant performance drawbacks. The current model uses a lot of energy, reducing battery life, and increases page load time by adding latency for each resource. Certain kinds of extensions also reduce the runtime performance of webpages. Sometimes, they can allocate tremendous amounts of memory, which goes against our efforts to reduce WebKit’s memory footprint.
It is an area were we want to do better. We are working on new tools to enable content blocking at a fraction of the cost.
As for Apple’s motivation, they never mention “ads” in the post, but the focus on disabling trackers and making webpages faster by removing external scripts is fairly clear:
We have been building these features with a focus on providing better control over privacy. We wanted to enable better privacy filters, and that is what has been driving the feature set that exists today.
There is a whole universe of features that can take advantage of the content blocker API, around privacy or better user experience. We would love to hear your feedback about what works well, what needs improvement, and what is missing.
Unsurprisingly, Apple built these new extensions differently than most content blockers for desktop browsers. Content blocking extensions won’t see the URLs of pages or resources being blocked:
A major benefit of the declarative content blocking extension model is that the extension does not see the URLs of pages and resources the user browsed to or had a page request.
And:
WebKit itself does not keep track of what rules have been executed on which URLs; we do not track you by design.
User privacy is at the center of content blocking for both webpages and extensions. It’ll be interesting to see how many apps that just focus on blocking ads in Safari will be approved on the App Store (and how much they’ll leverage freemium models if so).
Apple News and the Open Web→
Daniel Jalkut perfectly encapsulates my thoughts on why I want MacStories to show up in Apple News and take advantage of connecting with more people:
Whether it’s music, apps, podcasts, or, coming very soon, syndicated blog content, you’d have to be a fool not to try to get your work into their customer-facing channels. In the case of podcasts, and as it seems with “News,” doing so means providing a feed that points to content you own and which you store on your server.
As long as I don’t have to relinquish control of my RSS feed and the words I write, I’m all for experimenting with aggregators that can bring our articles to different audiences. I’m intrigued by Apple News.