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Threes’ Free Version Doubles Developers’ Profits

The free version of popular puzzle game Threes has doubled its developers' profits, as reported by Eurogamer and as Threes developer Asher Vollmer shared in a series of tweets (full collection here).

It's interesting to look at the stats for the platform split of iOS vs. Android. The majority of free users also comes from iOS.

Making a free version of a paid game with ads may not be the most elegant decision, but it's a practical one when you want to attract an audience that doesn't have disposable income to spend on games.