Apple is continuing to put a big focus on Beats 1 as a platform to connect music fans and artists. Today, the company announced Beats 1 will exclusively announce the MTV VMA nominees tomorrow. Jordan Kahn writes at 9to5Mac:
The proof of that comes in the form of an announcement today that the station will exclusively reveal nominees for the upcoming Video Music Awards. Clearly Apple has partnered with MTV in order to be first to make the announcements, and it’s obvious from the effort that Apple hopes Beats 1 won’t just be the venue for new music, but also a source for music fans when it comes to news and other industry related events.
And on Twitter:
— MTV (@MTV) July 20, 2015
— Beats 1 (@Beats1) July 20, 2015
Just two weeks ago, we were talking about Apple Music as the new MTV. Pretty close as a start.