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Apple Music as the New MTV

An interesting thought by Zac Cichy on Apple Music:

Apple is positioning Apple Music to be the place to go for all things happening in the world of music. Think less MTV circa 1999 and more MTV circa 1992. Apple Music is meant to be the place both signed and unsigned artists alike strive to be. Beats 1 is the station they want to be played on. Which begs the question, is Apple Music as it stands enough?

A less discussed aspect of Apple Music is the ability to watch music videos with no ads. Maybe because they are not actually very prominent in the app. The important thing is that there is indeed a video component to the service.

Over the past week, I’ve noticed that I go to Apple Music whenever I want some music – whether it’s from search, a public playlist, a video, or a radio show.

I wasn’t sarcastic when I tweeted the variety of experiences revolving around music that Apple could consider. Vevo and YouTube are two obvious candidates: for many, listening to music has turned into listening to a free music video, and having video support from the first version signals that Apple is thinking about this space. There are some evident limitations, though: as it stands today, I can’t find many of the official videos I want on Apple Music, and, obviously, live shows and fan-recorded videos can only be found on YouTube.

There are many technical issues in Apple Music today, but I’ve also found a superior way of discovering music (which I’ll elaborate upon soon) and a key theme that permeates the entire service – everything about music.

While initial bugs can be fixed, core ideas are much harder to build at a later stage. The idea of a central destination for all things music resonates with me, and that’s why I’m paying close attention to Apple Music.