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Game Day: Zip Zap

Zip Zap, by Philipp Stollenmayer, combines physics and timing in a unique and lighthearted puzzle game. The interaction with the game couldn’t be simpler. You tap to contract Erector Set-like pieces at their hinges and release to retract the hinge, which makes pieces creep, hop, jump, and swing across the playing area. That’s it. The game even helpfully reminds you that swiping doesn’t do anything.

Each of the over 100 levels requires you to maneuver one of the pieces or a ball into a specific spot. What makes Zip Zap work is the realistic physics and variety of ways tapping affects the interaction of the piece you control with the obstacles in the game environment. Precise timing plays a big role too, complicating each level and requiring close attention and concentration.

The difficulty of the levels ramps up gradually, but before long, the route to the goal is no longer obvious and requires experimentation. There is no score or penalty for retrying a failed level and no timers. You just swipe from the right to reset the pieces to their starting positions if you want to retry a level. As a result, Zip Zap is low-stress. Add to that an upbeat soundtrack, bright colors, and the playfulness of the game mechanics and you’ve got an excellent puzzle game that’s great when you need a break fro whatever you’re doing.

Zip Zap is available on the App Store for $1.99.


Lessons From Phoneys’ Brief Life in the iMessage App Store

Shortly after we spotlighted Phoneys as a fun sticker pack in Club MacStories Weekly #50, the developer revealed that Apple had contacted him and said that if he wanted Phoneys to remain in the iMessage App Store, changes would have to be made. Adam Howell, Phoneys’ creator, says that he was told by Apple that:

The stickers couldn’t be blue or green, they couldn’t use San Francisco as the typeface, and the app could no longer be marketed as a “prank” app, because Apple doesn’t approve prank apps…

Howell was given until this Thursday to change his stickers. Howell decided not to change them and the stickers were pulled from sale.

Today, Howell published a follow-up that provides interesting insights into the early iMessage App Store from the perspective of an app that sat in the #1 paid spot for eight days in a row. Phoneys, which cost $0.99, netted $23,206 in the eleven days it was available and drew nearly two million impressions. The high number of impressions were driven by Phoneys’ spot in the Top Paid chart, but conversion rates were highest from customers who tapped a link to Phoneys from Howell’s and other websites, highlighting importance of marketing outside the App Store.

Howell makes a number of other interesting observations about selling stickers in the iMessage App Store including that:

  • Right now, depending on the day of the week, 1,000–1,500 sales a day will make your app #1 Top Paid in the iMessage App Store.
  • Around $2,500-$3,000 dollars in sales a day will make your app #1 Top Grossing in the iMessage App Store.
  • Being featured on the iMessage App Store home screen will get your app around 150,000-200,000 impressions a day, but unless you’re on the top paid or top free chart, it won’t drive very many conversions (I’ve talked to several folks whose stickers are currently being featured that back this up).

Howell’s data reflects the performance of just one sticker pack that was available for less than two weeks, but given its success during that brief period, Phoneys is a fascinating behind-the-scenes look at the early iMessage App Store. I highly recommend reading Howell’s full post.

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Unofficial Remixes From Dubset Arrive on Apple Music and Spotify

Josh Constine, writing for TechCrunch:

The first unofficial single-track remixes just went live on Spotify and Apple Music thanks to their partnerships with music rights management service Dubset.

Apple struck a deal with Dubset in March, and Spotify did in May, BPMSupreme reported. But the remixes are finally beginning to stream today, starting with this DJ Jazzy Jeff remix of Anderson .Paak.

This sounds like good news for users, DJs, content owners as well as Apple and Spotify. Dubset will scan a mix uploaded to its service and use the Gracenote audio fingerprinting database to detect which songs were used in the mix. Royalties paid by Apple and Spotify will be distributed to the original rights holders.

Stephen White [Dubset CEO] says 700 million people listen to mixed content a month, making it a big opportunity. But record labels have historically fought against unofficial mixes because they considered them piracy since they weren’t getting paid. Dubset gives them a fair share, so they’ll permit remixes and mix sets to stream on the major platforms. Royalty revenue from the platform is shared with rights holders while Dubset gets a cut.

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Prisma Filters Extended to Video

Prisma is a popular free photo app with bold filters in the style of famous artists. With an update today, Prisma filters can also be applied to video. According to BuzzFeed:

Prisma uses AI to “repaint” still images in the styles of famous painters. It debuted in June and already has 70 million users, according to co-founder Aram Airapetyan.

Check out BuzzFeed’s article for some great examples, like this one, of what Prisma can do with video:

(via BuzzFeed)

(via BuzzFeed)

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TableFlip Takes the Pain Out of MultiMarkdown Tables

TableFlip, by indie developer Christian Tietze, does something no other Mac app I know of does – it lets you create and edit Markdown tables in a familiar spreadsheet-like interface. Table syntax is part of Fletcher Penny’s MultiMarkdown extension of John Gruber’s Markdown format for displaying HTML in easily readable plain text. MultiMarkdown’s syntax for tables is handy for short tables, but can get unwieldy and complex with larger tables. TableFlip fixes that by letting you flip between a plain text document and a fully-rendered and editable version of your table.

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Recode’s Compilation of Steve Jobs’ Best D: All Things Digital Moments

Steve Jobs didn’t grant many interviews after his return to Apple in 1997. However, he did make several appearances at the D: All Things Digital conference from 2003 to 2010 that was hosted by Wall Street Journal reporters Walt Mossberg and Kara Swisher. On the fifth anniversary of Jobs’ death, Recode, which was co-founded by Mossberg and Swisher, has complied a selection of the most memorable moments from those interviews into a short video.

The full interviews are available as a podcast in iTunes.

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Shazam Adds iMessage App

Mitchel Broussard, writing for MacRumors:

Popular music-detecting app Shazam today rolled out an update that adds support for the service within Messages, so users can send new artist and song discoveries directly to friends and family members.
[…]
The only user interface option within the Messages app for Shazam is “Touch to Shazam,” so whenever a song is playing nearby, allow the app to listen and once it does it’ll create a card to send to the current contact. The created message can be tapped on to jump into Shazam, buy the track on iTunes, or listen to it on Apple Music.

This is clever: if you’re in iMessage and want to share a song you’re listening to, you don’t have to go look for the Shazam app. Between iMessage and interactive notifications, I like what Shazam is doing with iOS 10.

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Where Will Google Assistant Live?

Google held an event earlier today where they announced a new line of Android phones, a smart speaker called Google Home, a Daydream VR headset, and more. MacRumors has a good recap of all the news.

As an Apple user, what grabbed my attention was the multi-platform nature of Google Assistant, the company’s take on Siri powered by advanced AI and third-party service integrations. As explained by Jacob Kastrenakes at The Verge, Google Assistant will be available in three places, with some initial differences:

Google is almost certainly going to combine the different forms of its Assistant eventually so that they’re all more-or-less equal in terms of features (save for, you know, stuff like screen search on a speaker). But for now, it’ll be occasionally limiting of what you can do.

And if you’re wondering how Google Now factors into all of this, well, join the club. Google says some of the stuff in Now that makes sense to be in an assistant will migrate over there — but how and when that will happen is anyone’s guess.

These inconsistencies may be part of why Google is keeping Assistant exclusive to just a few of its own products for the time being. It’s a core feature of those products, but it’s still in early stages, with mixed up features and ways to use it.

Obviously, Google Assistant is never going to be as prominent on iOS as it is on Android and other Google hardware, but I hope Google will update their iOS apps to bring Assistant’s features to iPhone and iPad users.

Right now, Assistant can be accessed in a conversational form inside Allo, Google’s messaging app that I only keep installed because of its Assistant support. The Google app is limited to Google Now (which I enjoy because of its time to leave and package tracking updates), but I’d expect it to gain Assistant in the future, simulating a Siri-like interface like Microsoft did with Cortana on iOS. Or perhaps Google could launch a full-fledged Assistant app on iOS, bundling text interactions (which Siri doesn’t have) and voice activation in a single utility. I’m curious to see how (and when) Google brings more of its Assistant to Apple’s devices.

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