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Where Will Google Assistant Live?

Google held an event earlier today where they announced a new line of Android phones, a smart speaker called Google Home, a Daydream VR headset, and more. MacRumors has a good recap of all the news.

As an Apple user, what grabbed my attention was the multi-platform nature of Google Assistant, the company’s take on Siri powered by advanced AI and third-party service integrations. As explained by Jacob Kastrenakes at The Verge, Google Assistant will be available in three places, with some initial differences:

Google is almost certainly going to combine the different forms of its Assistant eventually so that they’re all more-or-less equal in terms of features (save for, you know, stuff like screen search on a speaker). But for now, it’ll be occasionally limiting of what you can do.

And if you’re wondering how Google Now factors into all of this, well, join the club. Google says some of the stuff in Now that makes sense to be in an assistant will migrate over there — but how and when that will happen is anyone’s guess.

These inconsistencies may be part of why Google is keeping Assistant exclusive to just a few of its own products for the time being. It’s a core feature of those products, but it’s still in early stages, with mixed up features and ways to use it.

Obviously, Google Assistant is never going to be as prominent on iOS as it is on Android and other Google hardware, but I hope Google will update their iOS apps to bring Assistant’s features to iPhone and iPad users.

Right now, Assistant can be accessed in a conversational form inside Allo, Google’s messaging app that I only keep installed because of its Assistant support. The Google app is limited to Google Now (which I enjoy because of its time to leave and package tracking updates), but I’d expect it to gain Assistant in the future, simulating a Siri-like interface like Microsoft did with Cortana on iOS. Or perhaps Google could launch a full-fledged Assistant app on iOS, bundling text interactions (which Siri doesn’t have) and voice activation in a single utility. I’m curious to see how (and when) Google brings more of its Assistant to Apple’s devices.