Steve Jobs’ introduction of the iPhone to the world 10 years ago was captivating:
today, we’re introducing three revolutionary products…. The first one: is a widescreen iPod with touch controls. The second: is a revolutionary mobile phone. And the third is a breakthrough Internet communications device.
So, three things: a widescreen iPod with touch controls; a revolutionary mobile phone; and a breakthrough Internet communications device. An iPod, a phone, and an Internet communicator. An iPod, a phone … are you getting it? These are not three separate devices, this is one device, and we are calling it iPhone.
In retrospect, it’s hard to believe just how cobbled together and buggy that demo iPhone was:
Only about a hundred iPhones even existed, all of them of varying quality. Some had noticeable gaps between the screen and the plastic edge; others had scuff marks on the screen. And the software that ran the phone was full of bugs.
Despite the unfinished state of the iPhone, the onstage demonstrations at Macworld Expo went smoothly. Jobs told the cheering crowd that the iPhone would be available in six months’ time in 4 and 8 GB models for $499 and $599 on a sole US carrier, Cingular. Jobs also revealed something that would have a much bigger impact on the iPhone’s long-term success: its operating system was built on a foundation of Mac OS X.