Personal App Store Stories from the MacStories Team

Over the past week we’ve released articles and podcast episodes documenting the stories of Apple and third-party developers during the App Store’s decade of life, but as our celebration week nears its end, we wanted to shift gears and share our own stories.

The story of the App Store doesn’t just belong to Apple, nor is it limited to the developers who have made the App Store such a vibrant marketplace. Everyone who has ever downloaded an app on their iPhone, iPad, or even iPod Touch has their own story of the App Store’s impact on their life. In that vein, here are the MacStories team’s personal stories of what the Store and its products have meant to us.

Federico

I told the story of how MacStories came to be before. After dropping out of university (where I thought I was going to study Philosophy – it’s funny to imagine another timeline where I ended up a Philosophy professor), I got a full-time job as a seller at a physical eBay store. Those stores, which were quite common before the smartphone era and the mobile-marketplace app boom, helped folks who didn’t know how or didn’t have the patience to sell old items on eBay. My job consisted of assisting customers who came into the store with boxes full of stuff, explaining to them how eBay and our fees worked, putting items up for sale, monitoring the auction, and taking care of shipments. It was a fun job, but it was also repetitive and somewhat boring after a while, yet it allowed me to save money toward the first computer I wanted to buy entirely with my own money. I wanted to buy a 15” MacBook Pro.

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App Preservation: Saving the App Store’s History

The App Store had just turned one when, sometime in the summer of 2009, concept artist and game developer Zach Gage published a preview video for an iPhone game he had been working on. The game was based on a simple premise: Gage’s girlfriend liked playing Tetris for iPhone, which he thought was a rushed adaptation of the console game that didn’t take advantage of the iPhone’s unique hardware. “I just looked at it”, Gage told me in an interview on our podcast AppStories, “and I thought – I can make a better game than this”. So, in his spare time between different projects, he got to work.

The game, which launched in fall 2009, was called Unify. On his website, Gage described it as “Touch-Tetris for both sides of the brain”. In Unify you can see traits that would define Gage’s later work on the App Store: the game takes a well-known concept and adds a twist to it – blocks come in from both sides of the screen rather than falling from the top as in classic Tetris. Graphics are minimal, but instantly recognizable and somewhat cute in their simplicity. Unify is entirely controlled via touch, eschewing any kind of console-like onscreen controls. “I was trying to imagine what Tetris would look like as a game designed for multitouch”, Gage added. “And that kind of got me hooked. After that, I just kept making games”.

Unify has all the elements for an ideal App Store origin story: a basic preview video uploaded to Vimeo 9 years ago, before YouTube became the de-facto standard for videogame trailers; an independent artist and game developer who, years later, would win awards for innovation in mobile gaming; a funny backstory that stems from big publishers’ inability to adapt console games to touchscreens a decade ago.

You’d think that Unify would make for the perfect case study in app development and mobile creativity, if only for historic purposes. Except that Unify is gone from the App Store, as if it never existed in the first place.

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Game On: A Decade of iOS Gaming

Nowhere has the App Store’s impact been more profound than the game industry. Roughly one-third of the 500 initial apps that debuted on the App Store were games. The percentage of games on the App Store has risen over the past 10 years, but not by much. By some estimates, between 35 and 40 percent of the App Store’s apps are games today. What has changed is the size of the Store. With over 2.1 million apps currently available for download, that means around 800,000 are games.

Mobile gaming has become the primary driver of growth in the game industry over the past several years. According to a recent report by Newzoo, the mobile game industry, in which iOS plays a central role, will be a $100 billion market in just three years time.

The success of games on iOS parallels the phenomenal success of the iPhone and App Store. The iPhone’s hardware played a significant role with its novel design that provided game developers with the flexibility to experiment. Just as important, though, was the advent of In-App Purchases. Games, like other apps, were originally free or paid. When In-App Purchases came along, a whole category of games that offered in-app, paid consumables, level packs, and other digital goods was born that has been wildly successful for many game developers.

Now, free-to-play games with In-App Purchases dominate the top grossing charts and a relatively small cadre of games soak up the majority of money spent on the App Store, making it harder than ever to succeed as a game developer on the App Store. It’s a familiar story faced by app and game developer alike. Notwithstanding the stiff competition in the games category though, the mobile game market’s sheer size has allowed creative, independent game developers to find ways to succeed on the App Store.

Perhaps most exciting of all though, the success of mobile games has led to an enormous influx of people into gaming who would never have considered themselves gamers. That creates a tremendous opportunity for Apple and game developers which has become all the more interesting as the constraints of early iOS devices have been replaced by hardware that approaches the capability of game consoles. Mobile games stand at a pivotal moment in time that has the potential to upend preconceptions about the distinction between mobile and other video games, but to understand what the future might hold, it’s instructive to start by looking at the past 10 years.

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Adobe Acknowledges Working on a Full Version of Photoshop for the iPad→

Bloomberg reports that its sources say that Adobe is working on full versions of its desktop Photoshop app and other Creative Cloud apps for the iPad. Although Adobe has not committed to the October unveiling and 2019 ship date also cited by Bloomberg’s sources, its Chief Product Officer, Scott Belsky did acknowledge that the company is working on a new cross-platform version of Photoshop and other apps. Bloomberg’s sources say Illustrator is one of the other apps being developed for the iPad, which they say will be released sometime after Photoshop.

Belsky, noting that newer versions of Apple’s iPad Pro line are now capable of running Photoshop, told Bloomberg:

“My aspiration is to get these on the market as soon as possible,” Belsky said in an interview. “There’s a lot required to take a product as sophisticated and powerful as Photoshop and make that work on a modern device like the iPad. We need to bring our products into this cloud-first collaborative era.”

The addition of Photoshop and other Creative Suite apps to the iPad would be a significant step forward for the tablet’s push into the pro user market. Currently, only Microsoft’s Surface line of tablets is capable of running a fully-functional version of Adobe’s pro apps, making it the default choice for creative professionals who want to use Creative Suite on a tablet.

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10 Years of App Store Controversies

The App Store is a wildly successful product. In 2017 alone it brought Apple somewhere in the range of $11.4 billion, and app developers pocketed $26.5 billion – an increase of 30% over 2016. To kick off 2018, New Year’s Day alone yielded $300 million of App Store purchases. With ever-more Apple devices in the world, the rest of 2018 is sure to end up in the record books.

When the App Store first launched in 2008, it was an unproven concept in the software market. Historically when you wanted to download software for your computer, you would usually visit the developer’s website, which handled both the payment and actual download. While it could be argued that smartphones at that time weren’t proper “computers,” the computer designation undoubtedly fit the iPhone. With its powerful operating system built on Mac OS X, the expectation from many developers was that, eventually at least, the device would gain access to native third-party apps through traditional means. Instead, the iPhone – and subsequently, the iPad – has remained a closed platform. And for 10 years now, the App Store has been that platform’s sole gatekeeper.

Apple’s vision for the App Store has always been driven by privacy and security. Rather than sending users out to a host of unvetted websites to find software that may or may not be what it claims, the App Store was a single unified market for approved, malware-free software to live. As a user, you could download any app in the confidence that it wouldn’t be able to bring harm to your device – and you could do so without providing your credit card details to anyone but Apple.

Apple created and has maintained the safety of its closed platform thanks to its thorough review procedures and guidelines. Every app on the App Store must follow Apple’s rules, which for the most part is widely accepted as a good thing. If an app’s aims are nefarious, it should be rejected by Apple and, hence, not allowed in public view. However, throughout the App Store’s life, there have regularly been controversial app rejections that stirred up the Apple community. Here are a few of those controversies.

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MacBook Pros Updated with Faster Processors, Up to 32 GB RAM, New Keyboards, True Tone Displays, and More

In a press release today, Apple announced updates to its MacBook Pro line of notebook computers. The new models feature faster 8th-generation Intel processors with six cores in the 15-inch model and four cores in the 13-inch model. According to Apple, the 15-inch model is up to 70% faster and the 13-inch model two times faster than earlier models.

The new notebooks also support up to 32 GB of RAM and include a True Tone display and Touch Bar. The 15-inch model can be configured with up to 4 TB of SSD storage, while the 13-inch model is limited to a maximum of 2 TB. The new MacBook Pros feature Apple’s T2 chip, which debuted in the iMac Pro and adds ‘Hey Siri’ support to the Mac.

In the wake of issues with recent-generation MacBook and MacBook Pro keyboards, Apple has also updated the keyboard of the new MacBook Pros to a new, quieter third-generation model. Apple’s website doesn’t address the new keyboard’s performance or whether the issues experienced with earlier models have been resolved. However, according to a story on The Verge:

This new third-generation keyboard wasn’t designed to solve those issues, Apple says. In fact, company representatives strenuously insisted that the keyboard issues have only affected a tiny, tiny fraction of its user base.

In addition to the new notebooks, Apple introduced a leather sleeve for the MacBook Pro that is available in Saddle Brown, Midnight Blue, and Black, which is similar to the leather sleeves available for the MacBook.

The new MacBook Pros are also part of a Back to School promotion that Apple announced today.

How the iPhone and App Store Have Redefined Accessible Software

Everyone acknowledges the societal and technological effects the iPhone has had on the world. In late 2007, Time named the original model its “invention of the year,” and rightfully proclaimed it “the phone that changed phones forever.” Eleven years on, it is genuinely difficult to remember the world before the iPhone existed. Whatever your platform allegiance, there can be no disputing that the first iPhone pioneered the notion that everyone should carry a touchscreen supercomputer with them wherever they go. In hindsight, Steve Jobs wasn’t exaggerating when he boasted Apple would reinvent the phone.

Yet for everything the iPhone has meant to smartphones and to the world, there is a segment of users for which the iPhone has been truly revolutionary: disabled people. For many people with disabilities, myself included, the iPhone was the first accessible smartphone. The device’s multitouch user interface and large (for the time) display represented a total break from the smartphone conventions of the day. An unheralded ramification of this was how accessible these features made the iPhone. For example, the soft keyboard allowed users to compose text messages and emails without struggling with the T9 keyboards that were commonplace at the time. Likewise, the iPhone’s 3.5-inch display was considered large for the day, which made seeing content markedly easier than on the postage stamp-sized displays that dominated cell phones then. It’s a testament to the original iPhone’s greatness that its fundamental components were so solid that they redefined accessible computing, all without being “accessible” in the traditional sense. Its impact is put into greater perspective when you consider the first two versions of iOS (née iPhone OS) didn’t contain discrete accessibility features. The first bunch, VoiceOver, Zoom, and Mono Audio debuted in 2009 with the 3GS.

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Sonos Adds AirPlay 2 Support to Certain Speaker Models

Sonos announced today that it has added AirPlay 2 support to compatible speaker systems. The update allows users to stream audio to the company’s Sonos One, Beam, Playbase, and the second generation Play:5 speakers from iOS apps that support AirPlay 2 and from iTunes on a Mac.

Sonos, which did not support the original AirPlay technology, is the first third-party manufacturer to make AirPlay 2 available to its users. In addition to streaming from iOS devices and Macs, AirPlay 2 will allow Sonos users to incorporate their speakers into multi-room setups that can be managed with Apple’s Home app and controlled with Siri. Sonos speakers that don’t support AirPlay 2 can also be used to stream from Apple devices when paired with an AirPlay 2-compatible Sonos speaker.

The update, which will be free to Sonos customers, can be applied to compatible Sonos speakers using its iOS app.