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Apple Apologizes for Poor Communication About iPhone Throttling and Reduces Battery Replacement Price

In an open letter to customers, Apple has addressed how it handles the CPU performance of iPhones with older batteries.

We’ve been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process. We know that some of you feel Apple has let you down. We apologize. There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making.

First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.

Since iOS 10.2.1 the CPU performance of iPhones with older batteries has been reduced by iOS to prevent device shutdowns. The CPU throttling was not communicated to customers, however, which led to accusations of planned obsolescence.

In response, Apple is taking two steps:

To address our customers’ concerns, to recognize their loyalty and to regain the trust of anyone who may have doubted Apple’s intentions, we’ve decided to take the following steps:

• Apple is reducing the price of an out-of-warranty iPhone battery replacement by $50 — from $79 to $29 — for anyone with an iPhone 6 or later whose battery needs to be replaced, starting in late January and available worldwide through December 2018. Details will be provided soon on apple.com.

• Early in 2018, we will issue an iOS software update with new features that give users more visibility into the health of their iPhone’s battery, so they can see for themselves if its condition is affecting performance.

In addition to the open letter to customers, Apple added a new support article called iPhone Battery and Performance, which explains how lithium-ion batteries chemically age and how this can lead to device shutdowns. The support article also lists some of the changes users can expect to experience if their iPhone’s CPU is slowed down.

It’s unfortunate that the kind of clear, reasonable explanation of why device CPUs are throttled wasn’t communicated to customers when it was first introduced in iOS 10.2.1. Battery chemistry and device shutdowns are not the easiest topics to explain to customers, but today’s letter shows Apple is capable of it and hopefully will be more likely to do so in the future.

Our Favorite Gear and Accessories of 2017

For each of us, iOS devices or Macs dominate our day-to-day computing, but they don’t tell the full story. Whether it’s a battery pack to keep a device charged, the latest game console for kicking back and relaxing, or a comfortable chair for sitting at a desk while writing, we use a wide variety of other products for work and play. So, with 2017 coming to a close, we compiled a list of our favorite gear and accessories that we used this past year.

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iOS 11 X and iOS 11 Classic→

In his review of the iPhone X, John Gruber astutely points out that the device effectively runs a fork of iOS 11:

There were always two things and only two things on the front face of an iOS device — the touchscreen display and the home button. In fact, the iPhone X changes iOS in more fundamental ways than even the iPad did. In terms of the role between the display and the home button, the iPad really was — and remains today — “just a big iPhone”.

The iPhone X, however, creates a schism, akin to a reboot of the franchise.

Apple hasn’t called attention to this, but effectively there are two versions of iOS 11 — I’ll call them “iOS 11 X”, which runs only on iPhone X, and “iOS 11 Classic”, which runs on everything else.

The fundamental premise of iOS Classic is that a running app gets the entire display, and the home button is how you interact with the system to get out of the current app and into another. Before Touch ID, the home button was even labeled with a generic empty “app” icon, an iconographic touch of brilliance.

This is a great way to think about the evolution of iOS going forward. As I noted last month, the iPhone X will reshape the entire iOS ecosystem over the next few years. Consequently, it’ll also make it more challenging to review a new version of iOS, as we’ll have to account for deeply different variations of the same features.

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My Favorite iOS Games of 2017

As 2017 draws to a close, we’ve seen what may prove to be a shift in iOS gaming. With the recent introduction of app pre-orders, iOS may attract more paid-up-front indie games and ports of console and PC titles than in the past. Pre-orders aren’t limited to games, but it’s no coincidence that the first batch of pre-orders released on the App Store were all successful indie titles.

It’s too early to tell if recent developments are the beginning of a trend towards a more diverse and interesting iOS game market or a one-off anomaly that will fizzle, but I hope it takes hold. The prospect of the App Store attracting new sorts of games could broaden the appeal of iOS as a gaming platform, which in turn, could change the dynamic of iOS gaming in 2018.

We’ll have to wait to see what 2018 has in store, but in the meantime, the end of the year is a good time to look back. It’s always hard to pick favorites. So many excellent games were released this year, and I didn’t have time to try them all, but here are my six favorites of the 37 that I covered in 2017 along with links to each of the reviews of them.

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PortraitCam: Portrait Mode for Everyone [Sponsor]

PortraitCam by BrainFeverMedia takes iPhone portrait photography to the next level. The app, which was featured by Apple in the App Store’s ‘New Apps We Love,’ uses the latest Depth APIs and Face Detection to bring an incredible level of control over portraits.

The app automatically detects faces and captures depth data for compatible devices using Apple’s latest camera technologies. For two-lens devices like the iPhone X, PortraitCam uses the depth information captured by your iPhone. For other devices though, PortraitCam uses Face Detection to generate a depth map.

But what’s most impressive is what PortraitCam does with depth information. The app takes that data and uses it to let you dial in exactly the portrait you want, regardless of whether you’re shooting live or editing an existing photo. You can control the amount of background blur and shape of the bokeh. You can add simulated lenses too. It’s a simple, sensible workflow that works perfectly for portraiture.

BrainFeverMedia has a deep catalog of photography apps. That experience shows in PortraitCam, which draws on its past work with filters and effects to help you create beautiful portraits.

When you get together with friends and family this holiday season, download PortraitCam from the App Store and wow them with a special year-end portrait.

Thanks to PortraitCam for supporting MacStories this week.

Apple Updates and Expands App Store Review Guidelines to Address Pre-Orders, Loot Boxes, VPNs, and More

Just before the annual holiday shutdown of the App Store, Apple has revised its App Store Review Guidelines to address new App Store functionality like Pre-Orders and clarify or expand a handful of existing guidelines, including the creation of apps from templates and how ’loot boxes’ and VPNs should be handled. Below is a summary of the major changes to the Guidelines. To see all the changes, check out Rich Hong’s App Store Review Guidelines gist on GitHub.

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My Must-Have Mac Apps, 2017 Edition

It’s been quite a year. At the start, I was still commuting to Chicago every day to work in a law office full of Windows PCs. Now I work from my home studio surrounded by Apple hardware, moving back and forth from a late-2016 MacBook Pro to iOS devices as I write and talk about apps each day.

When I was commuting, iOS played a central role. I was on the move and used my iPhone and iPad to write for MacStories when I wasn’t practicing law. Now, I have a dedicated workspace where I connect my MacBook Pro to a 4K 27” display and a fast, wired Internet connection.

During 2017, the work I do changed too. Not only did I leave my law job, but in addition to writing at MacStories, Federico and I launched AppStories, and I began selling sponsorships for the site and podcast.

With no commute, a dedicated workspace, and massive change in the work I do each day, how I get work done has changed significantly too. I continue to work on macOS and iOS, but the Mac now plays a bigger role in my workday than ever before. I haven’t abandoned iOS for work, but now, I work on iOS because I want to, not because I need to.

Just over two months into working from home, I’ve begun to reevaluate how I use the Mac. I expect to continue evolving how I work on macOS throughout 2018 as I feel my way around the best ways to be productive. Still, a couple of overarching themes can be seen in my picks below that I expect will continue to guide me in 2018.

First, I primarily use my Mac for work. If I watch a video, read a book or article, or play a game, it’s more likely to happen on iOS, which I expect to continue. The primary exception to that rule is listening to music, which I often do as I work. Second, I don’t like to be limited to macOS. As much as I work on my Mac, I value the option to do things like pick up my iPad to read email messages or grab my iPhone while I’m away from home to make a quick edit to something I’m writing.

With that context, below are 40 Mac apps and a few web services that I used this year and consider my must-have apps, divided into seven categories:

  • Writing
  • Reading and Research
  • Images and Video
  • Podcast Recording and Production
  • Utilities
  • Communications
  • Task Management and Planning

I’ve also included a few awards at the end of the story that highlight some of my favorites among the exceptional group of apps I use every day on my Mac, including an App of the Year.

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How Far Ahead of Apple Maps Is Google Maps?→

Another fantastic essay by Justin O’Beirne, this time focused on explaining one of Google Maps’ strongest advantages over Apple Maps: the ability to use data to create more data.

With “Areas of Interest”, Google has a feature that Apple doesn’t have. But it’s unclear if Apple could add this feature to its map in the near future.

The challenge for Apple is that AOIs aren’t collected—they’re created_. And Apple appears to be missing the ingredients to create AOIs at the same quality, coverage, and scale as Google.

This is a perfect example of Google’s institutional approach to data collection paying off in the long term, giving them a substantial lead over the competition. O’Beirne’s visual comparisons between Google Maps and Apple Maps are just brutal.

Yes, Apple Maps may be “prettier”, but when you’re going somewhere, or need to find a specific point of interest, I bet you don’t care about “pretty”. You just want your map to tell you where to go, or show you accurately where you’re meant to be. Google is objectively ahead here, and Apple Maps’ slow evolution is concerning. There’s an interesting parallel here between Apple Music and Apple Maps: both nicer iOS apps than Spotify and Google Maps, and both far behind in terms of intelligence of the service itself.

As I wrote earlier this year:

Speaking from personal experience, Google Maps has considerably improved in my area in the past year, while Apple Maps has remained essentially the same. Which isn’t to say that Apple Maps is bad – Google simply has an edge over local business information and they’re evolving at a faster pace than Apple. To me, Apple Maps looks and feels nicer; Google Maps seems smarter and it has modern features I’d like Apple to add.

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Twitter Now Supports Third-Party Apps for Two-Factor Authentication→

Earlier today Twitter announced that you’ll now be able to use a third-party app (such as Google Authenticator, Authy, or 1Password) for two-factor authentication instead of SMS. The company has updated their support document with instructions on how to set it up here.

This is great news as Twitter was the last service with 2FA that only supported sending codes via SMS. Switching from text messages to 1Password (which I use for one-time codes) was easy: in Twitter for iPad, I went to Settings ⇾ Account ⇾ Security, and enabled the ‘Security app’ toggle. I then selected to use another app to generate my codes and opened 1Password on my iPhone, where I hit Edit on my Twitter login item and scrolled to the OTP section. Here, I tapped the QR button, scanned the QR code Twitter was displaying on my iPad with the iPhone’s camera, and that was it.

Unless you specifically want to receive 2FA codes from Twitter via SMS, you should consider switching to a dedicated authentication app: these codes work independently from carriers and location, and they can be generated offline.

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