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Connected, Episode 171: Leave It to Stephen

Apple’s had a rough week, Myke’s office is full of assistants and Federico is back with a new task manager and an iPhone X review.

On this week’s episode of Connected, I cover the other half of my experience with Things, and we discuss my iPhone X story. You can listen here.

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One More Step Toward 2018 Emoji List

Jeremy Burge:

Unicode last night announced the beta version of next year’s emoji release.

This beta release marks one step closer to toward a softball emoji, as well as a cupcake, redheads, bagel or kangaroo. If they make the final cut, that is.

Other emoji candidates in the beta include a teddy bear, mango, party face, skateboard, and spool of thread.

Unfortunately, the proposed emoji that caused a controversy within the Unicode Consortium – the frowning pile of poo – didn’t make the cut for next year. The list isn’t finalized yet (it’ll be in early 2018), but I already see the party face emoji as a potential new favorite.

Also worth noting: there’s a proposal to add support for changing the direction of emoji. If accepted, I wonder if Apple could add a “direction picker” to the existing emoji skin tone menu.

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Instagram Rolls Out Private Stories Archive

Two important updates to Instagram’s Stories feature announced today – here’s Casey Newton, writing at The Verge:

Instagram is rolling out a private archive of the ephemeral stories you have posted in the app. Starting today, Instagram will begin to add your expired stories to the archive feature, which until now has been used only to house photos and videos you no longer want to display on your public profile. The stories archive, which you will be able to opt out of, is being introduced globally on Android and iOS.

The stories archive represents another feature copied from Snapchat, which introduced its own version of the archive, called Memories, last year. But the archive differs from Snap’s version in one key respect: Instagram will let you post old stories to your profile in a feature the company is calling Highlights. You’ll be able to package old stories together in the archive, give them a name, and share them to your profile, where they will appear above your other posts.

I don’t use Instagram Stories as frequently as my friends (all their social updates start via Stories these days), but with an automatic archive feature combined with Highlights, it may be time for me to start posting puppy videos more often.

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Apple Expands Search Ad Offerings with Search Ads Basic

Today, Apple introduced a new search ad product called Search Ads Basic. The existing search ad service, which was introduced a little over a year ago, has been renamed Search Ads Advanced.

Search Ads Basic offers fewer of the advanced options and tracking available in Search Ads Advanced and spending is capped at $5,000 per month, but developers only pay for installations generated by their search ads. In contrast, developers pay every time someone taps on an ad under the Search Ads Advanced program, whether or not the tap results in a purchase. To get started, all that is needed is to pick the app to be advertised, set a spending budget, and choose a maximum per-user installation cost, for which Apple provides a suggested maximum based on historical App Store data.

Apple suggested a $1.00 maximum per-install price for Blink, which costs $4.99.

Apple suggested a $1.00 maximum per-install price for Blink, which costs $4.99.

Apple is positioning Search Ads Basic as an alternative for developers who don’t have the time to fiddle with the more sophisticated options available with Search Ads Advanced. There is no doubt the process is simple. I set up a campaign for my app Blink in less than a minute.

With a $5,000 per month spending limit the new program also seems tailored to smaller developers who may be uncomfortable paying for taps or managing the more complex options of a Search Ads Advanced campaign. Although larger development shops are not precluded from using Basic, the spending limit should discourage larger companies with big advertising budgets.

Currently, Search Ads Basic is limited to US App Store, but it will be rolling out to the stores in additional countries later. As it did last year, Apple is sending email messages to developers offering a $100 credit to try Search Ads.


MarsEdit 4 Update Adds Editor Enhancements, WordPress Improvements, and More

MarsEdit, Red Sweater Software’s macOS blog editor, received a major update today with new features and a UI refresh.

Among the long list of updates to version 4 of MarsEdit are several modifications to the app’s editor. Common formatting options like bold, italics, and underlining are easily accessed from a formatting bar. A new typewriter view option keeps text centered in the middle of the editor as you type. If you edit in rich text mode, MarsEdit also lets users resize images by direct manipulation, and the app’s previewer has added MultiMarkdown support.

For WordPress users, MarsEdit has added support for featured images in posts, post formats, and author editing. Modern macOS features like versions for local drafts, auto-saving, and application sandboxing for security have been incorporated too. For link bloggers, MarsEdit has a Safari extension that sends highlighted text to the app as a block quote along with the article title and URL.

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iPhone X: A New Frontier

For a radically redesigned iPhone launching on the tenth anniversary of the first model, it seems reasonable to lead a review of the device with a retrospective on the original iPhone and how, over the course of a decade, its vision matured into the iPhone X. But today, I want to begin with the iPhone 4.

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