Apple’s path to a home-brewed mapping solution has been long and perilous, but it’s almost arrived.
12 years ago the iPhone launched with Google powering its pre-installed navigation software; five years later, the botched debut of Apple’s own Maps app led to the firing of a key Apple executive; Apple Maps has steadily improved over the years, but seemingly its biggest weakness is that it has never truly contained Apple’s own maps. The app is Apple’s, but the maps have always come from other sources.
Last year, Apple announced a coming change that had been years in the works: Maps would soon contain the company’s own maps, and they would be transformative. The new maps started rolling out in the US last fall with iOS 12, and Apple claims they’ll cover the entire US by the end of 2019.
Timed with the spread of its first-party mapping data, Apple is giving the Maps app a big upgrade in iOS 13 that represents the company’s biggest push yet to overtake Google Maps as the world’s most trusted, go-to mapping service. Apple Maps in iOS 13 represents – if you’re in the US at least – Apple’s purest vision to date for a modern mapping service. Here’s everything that it brings.








