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Why the $100 gift card is better than an iPod

This year, Apple isn’t offering an iPod touch with the purchase of a new Mac. Instead, Apple is handing out a $100 gift card, advertising that the extra money is best spent on apps from the Mac App Store. You could argue that a $229 iPod touch is more valuable since you can resell it, but that ends up being a hassle as you have to buy the device upfront, mail in a rebate, and receive a check from Apple at a later date. Some might want the free iPod touch, but you could argue that a majority of senior high and college students already have one (or an iPhone), and wouldn’t benefit from an additional model. Apple no longer needs to make the iPod touch popular. By giving students a $100 gift card instead of offering a physical device, Apple is getting students to invest in the future. While the past decade was primarily about the iPod, this decade’s focus is shifting towards apps and Apple’s iCloud.

Apple is leveraging this year’s Back to School promotion to make the Mac App Store popular. While the credit can be spent in the App Store, iTunes Store, or the iBookstore, Apple wants you to load up your Mac with new software. In a matter of minutes, students can open their Macs, create an Apple ID, and download the entire iWork suite with little effort. Developers should be incredibly happy about this: Apple is giving potential customers money to spend on their applications. I would be coming out of my socks right now if I was the developer of Smartr or iStudiez Pro. This is a huge win-win for everyone involved. By handing out a $100 gift card, Apple accomplishes three things:

  1. Students have the opportunity to load up their Macs with paid software at no cost from the Mac App Store.
  2. Apple is aiding developers in the sales of their apps.
  3. Apple takes a 30% cut of each app downloaded.

By teaching students to purchase apps from the Mac App Store, Apple can lock new customers into their ecosystem, and get people used to the idea that software doesn’t come on a disc. Developers will be getting a lot of exposure during the duration of this program, although I think Apple will benefit again when the iWork suite will likely be the first thing students download. The beauty of handing students $100 worth of credit for apps, music, and books is that Apple will eventually make thirty percent of that credit back if students spend the entirety their cards in the Mac App Store or otherwise. Apple is investing in students to use their products, in developers to develop new apps on the Mac, and in their own ecosystem in one fell swoop. This is a great marketing strategy by Apple.

Send2Mac: An Easy Way To Send Webpages To A Mac Browser

Over the past few weeks I’ve mentioned on Twitter and in a couple of articles a service I’ve started using on my Macs and iOS devices, a simple tool that has contributed to making the process of sending webpages to remote computers incredibly easy. Send2Mac, a free service by developer Bastian Woelfle, installs as an app on your Mac and a bookmarklet in your browser to enable you to instantly send a webpage from any device or computer, to another Mac. It doesn’t matter where the target Mac is, or what kind of Internet connection you’re using on your iPhone, iPad, or office PC: as long as you can run a web browser and the remote Mac is connected to the Internet, the webpage will magically open in a few seconds.

In the past months, I’ve actually been busy trying to find the best way to remotely send webpages from a device to another. First, I came up with a Dropbox tweak to email links to myself, and watch them open in my desktop browser. Then I stumbled upon Push Browser, an iOS app and Chrome extension that enables you to send webpages back and forth between devices and desktop computers. I love Push Browser, but it’s got one major downside: on a Mac, it’s limited to Google Chrome, and I haven’t heard back from the developer about a possible Safari or system-wide integration. That’s why I thought of giving Send2Mac a try: rather than having a dedicated extension for each browser, this app directly plugs into a Mac’s default browser, whatever it is, and can send webpages to it. Simple. On the other end, Send2Mac generates a unique bookmarklet for each of your target machines, based on an API key thet you’re given randomly every time you visit send2mac.com to set up a new computer.

It works like this: I have two Macs, and both of them run the Send2Mac utility in the background. My MacBook Pro and iMac, however, have been assigned different API keys: they’re different, because they correspond to two different bookmarklets that let me send webpages from my iOS devices – or other computers I might happen to have. So when I’m on my iPhone and I find a webpage I’d like to check out later on my iMac, I hit the “Send2iMac” bookmarklet and it goes straight to the iMac, in a couple of seconds. If I want the page to open on my MacBook Pro, I hit the bookmarklet for that computer. If I want the page to open on my iMac, but while running Lion, I have another bookmarklet. It’s really simple: each target machine and OS has its own key and bookmarklet. No menus to navigate and no interface, you hit a button and the webpage travels from a browser to another.

I’d pay for Send2Mac if it were a premium service, but it’s surprisingly free and “might be really buggy”, as the developer writes on the app’s website. In my tests, I’ve found Send2Mac to work reliably as it’s even capable of launching a closed browser with the new webpage I sent because it’s a process that runs in the background all the time, alongside the default browser of your Mac. You can configure Send2Mac on iOS and Mac browsers, send webpages from Mac to Mac, iOS to Mac and even Windows to Mac as long as you have the bookmarklet installed.

You can start using Send2Mac by heading over here with your device, and generating a new API key for your Mac.

Report Claims No New Macs Until Lion Launches

As Apple is getting ready to launch the next major version of OS X, Lion, in July, AppleInsider reports the company has decided to postpone the release of refreshed Mac models until the OS is available, so customers buying new computers will find Lion already installed. The move would make sense considering the new features being introduced in Lion: a customer that doesn’t need to manually upgrade (in spite of the simple upgrade process of the Mac App Store with one-click install) may result in a customer already tied to the new iCloud ecosystem once the suite launches this Fall, as well as immediate access to new functionalities like AirDrop, full-screen apps, or Mission Control. To put it simply: by releasing new Macs with Lion built-in, Apple would eliminate the risk of users putting off the upgrade for any reason.

Apple management is so pumped up over the advantages presented by its forthcoming Mac OS X Lion operating system that the company has been holding back the release of at least one new Mac refresh until the software is finalized, AppleInsider has learned.

For instance, new Thunderbolt-enabled Sandy Bridge MacBook Air models expected to go into production this month have been ready and waiting for some time, according to people familiar with the matter. But management is currently unwilling to usher the new models into the market with the current Mac OS X 10.6 Snow Leopard operating system.

With Apple’s Lion Up-To-Date program, customers will also be able to request the OS for free for Macs purchased between June 6, 2011, and the day OS X Lion comes out. This means that, even if the rumor’s untrue and Apple is not considering waiting for Lion’s release to unleash new Macs, customers would still have the chance to spend $0 to get the latest operating system.

As for the Macs rumored to be getting an update soon, the most notable ones are the MacBook Airs, allegedly set for a Thunderbolt and Sandy Bridge spec bump following the MacBook Pro and iMac refreshes from earlier this year. According to the rumor mill though, the Mac mini and Mac Pro lines are also due an update, with the server counterparts specifically mentioned in a report last week.

Alternative Ways To Add Actions Into OmniFocus

It is no secret I’m a big fan of The Omni Group’s OmniFocus for Mac and iOS, as over time it has become my “trusted system” (as people like to call great applications you can rely on nowadays) to organize actions (tasks), contexts and, in general, stuff I have to do and don’t want to forget about. If you’ve been reading MacStories in the past few months, you know we care about the latest OmniFocus updates and new features implemented by the developers, but more importantly we, like many others, have fallen in love with the iPad version of OmniFocus, which contrary to expectations has turned out to be a great portable counterpart that retains most of the functionalities of the desktop OF without sacrificing usability – actually adding new intuitive schemes, navigation options, and more. With an update to the iPhone app around the corner and a major 2.0 update for the Mac coming out sometime in the next months, there’s plenty of features to look forward to.

Over the past weeks, however, rather than reading tutorials on how to get the most out of OmniFocus or learning about other users’ setups (something that I usually love to do, by the way, as my Instapaper queue can prove), I decided to play around with tools and utilities provided by The Omni Group to customize the way you can get actions into OmniFocus without actually using OmniFocus. That’s an interesting concept: as OmniFocus can be integrated with OS X, accessed to from a web browser or even linked to by other apps, there are ways to quickly get items into it without following the usual pattern of opening the app + writing down a new action, or launching the desktop Quick Entry window manually. And as much as I love the iOS versions of OmniFocus, there’s always something that bothers me when I’m in a hurry but I need to get some actions saved quickly: as others have outlined before, I think I’d really enjoy a “mini OmniFocus” that’s exclusively aimed at entering tasks in seconds without loading the entire database. Or, there could be a way to send an action quickly to OmniFocus’ cloud server, without having to open OmniFocus at all. While this is not possible today – but I have a pretty good feeling The Omni Group is considering it for future updates – there are ways to quickly create tasks outside of the main OmniFocus environment and save them in seconds.

After the break, I take a look at some of the tools I’ve been using to add actions in my OmniFocus using an iPhone, iPad, or Mac. Read more

Patent Details Potential Future Find My iPhone Features

If features presented in a patent application from Apple this morning come to fruition, the ‘Find My iPhone’ service will become far more powerful in keeping your data secure. The primary feature described in the patent is one where the device would be able to detect a potential ‘intrusion’ by an unauthorised user of the device when an incorrect passcode is entered multiple times. It would proactively raise the security risk and then take steps to secure a users data.

When a raised security level is reached, certain files and content would be selectively protected. This data could be scrambled instead of wiped out – meaning that if a user does get the device back they still have the data and just have to unscramble it. The raised security level could also transition the device into a surveillance mode where the device records certain actions taken by a user including their actions, the ambient sounds, location of the device and then sends that data out, presumably to iCloud.

If a device is lost or stolen, it could become purposively limited from making calls, text messages and using mobile data so that the user doesn’t face costs from their mobile provider. Similarly, if the device has access to a corporate VPN, that VPN data could be altered when the device faces a raised security risk.

The patent also describes a system of how if a device is or presumed to be lost or stolen that it could request the location of the device. A pop-up would appear on the device, warning that location data is about to be sent, a user could then over-ride it with the correct passcode, or alternatively, contact the owner. Presumably this would be helpful if someone who found the device is trying to return the device.

[Via Patently Apple]

Discovr Apps Is Like Pandora For The App Store

Back in January I reviewed Discovr, an interactive music map that was aimed at letting you easily and joyfully discover new artists and songs based on your tastes. By providing an original interface that turned classic hyperlinking into an interactive experience with animated maps and multitouch, Discovr still holds up as one of the most original iPad apps to explore the iTunes Store in an alternate view that, eventually, also made its way to the iPhone. But after music, the Filter Squad developers might have asked themselves what is that iOS users want to discover on a daily basis. And that is apps, obviously. Discovr Apps, a new version of Discovr available in the App Store at $0.99, runs on the iPhone and iPad and, just like its music counterpart, wants to turn the App Store categories and links into a map that changes every time according to the suggestions you’re given and the apps you’re interested in.

In the main page, you’re presented with a search box to manually start looking for an app, or two tabs at the bottom: recommended for you, and suggested apps. For those who don’t know how Discovr works: after the first element – in our case, an app – pops up on screen, a tap will generate related items connected to it, thus creating a map. As you keep tapping to view related items, the map grows and the connections expand. To view an item in detail, you just have to double-tap and you’re brought to an App Store-like page with description and screenshots. If you want a broader view of the map you’ve generated, pinch to go back.

You can share discoveries on Twitter and Facebook or via email, but the main point of the app is to sit down, check out the recommendations or start with an app you like, and see where Discovr brings you with its interactive system. And as far as recommendations go, I’m very satisfied with this app-focused version of Discovr: even more than Discovr for music, I found app suggestions to be really tailored to my tastes and needs, with gems like Twitterrific, Evernote, Simplenote and Writings often showing up in my maps.

Discovr is, once again, an interesting experiment that offers an intuitive way to discover media you’d probably miss in the sea of App Store apps and updates. At $0.99 in the App Store, that’s an investment you should consider to discover more great apps in the future.

Angry Birds Updated With New Episode, Rovio Boasts Of 1 Million Downloads A Day

The unbelievably popular Angry Birds app has today received a new update, version 1.6.0, which brings a new episode for users to play with. The new underground episode, titled ‘Mining and Dining with the Burrowing Piggies’, is jam packed with another 15 levels to complete.

With a bottomless appetite, the bad piggies have burrowed deep in underground caverns to hide the eggs they stole from you. Use the landscape and geology to your advantage to chase the pigs out of their hiding holes, gather rare gems, and retrieve the eggs!

The new levels are cave themed and as usual there are jewels to find, but there is also new a gameplay mechanic – shoot at the hanging stalactites to “pop those pesky burrowing piggies”. Apart from the new levels, Rovio has tweaked some existing levels that were stonewalling people. The app update is available for both the iPhone version version and iPad version of Angry Birds.

Meanwhile, Peter Vesterbacka CEO of Rovio, spoke at the openIDEAS Conference in Europe today and revealed that the Angry Birds games are now seeing over a million downloads per day. You may recall that Rovio revealed that over Christmas Day last year it saw its most successful day ever with one million downloads – now that’s a daily occurance. In recent times it had also surpassed 250 million downloads.

[Via The Next Web]

Yahoo Tries To Improve App Search With Yahoo! App Search And AppSpot

Yahoo today launched a new search service that aims to improve the searching experience for the iPhone App Store and the Android Marketplace. The service brings a new app called Yahoo! AppSpot to the iPhone and Android as well as the Yahoo! App Search website.

With 425,000-plus apps in the Apple App Store and 200,000 apps in Android Market, we know finding what you want can be exhausting. And even more challenging: There are times you don’t know the specific name of the app, so you’re leaving it up to chance that you’re actually downloading the app you really want.

Yahoo claims to be able to search the App Store and Android Marketplace more intelligently as well as also offering users personal recommendations from within the AppSpot app. The personal recommendations feature works by first taking a look at all the apps you currently have on your iPhone (it asks for permission) and then displays eight suggestions for each category of the store. Unfortunately the recommendation system seemed very poor for me at least, suggesting a rather bizarre range of apps from ‘Alphabet Car’ to ‘Justin Bieber Revenge’ to ‘Foreclosure Search’.

Both the website and the app from Yahoo gives you all the same information that Apple’s own store provides, including: a description, rating, price and screenshots. If you choose to download the app through the AppSpot app it will launch you straight over to the App Store app. If you’re on the website on your Mac/PC though it will give you the option to either send an SMS with a link, open up the iTunes Preview page in your browser or display a QR code with the link embedded (the AppSpot App has a QR reader inbuilt).

You can try Yahoo! App Search from here and download the Yahoo! AppSpot App from here. Jump the break for a video promo.

[Via Engadget]
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