THIS WEEK'S SPONSOR:

Backblaze

Astonishingly Easy And Unlimited Cloud Backup


Ulysses Announces Move to Subscription Pricing

Ulysses, the popular text editor and 2016 Apple Design Award winner, announced today that it has adopted a new subscription pricing model. A post on the Ulysses blog by Ulysses co-founder, Marcus Fehn, covers the details:

  • Users can try Ulysses for free for 14 days before deciding whether to subscribe. After 14 days, Ulysses works in a read-only mode, but documents can still be exported.
  • Ulysses subscriptions are $4.99/month or $39.99/year.1
  • Subscribing unlocks both the iOS and macOS versions of Ulysses.
  • Students can subscribe for $10.99 for six-month periods.
  • Existing users can take advantage of a limited-time lifetime discount equal to 50% off the monthly subscription price.
  • Users who recently purchased Ulysses on macOS will be given a free-use period of up to 12 months depending on when they purchased the app. Users who bought Ulysses on iOS can receive up to an additional 6 months of free use.

Existing versions of Ulysses for iOS and macOS have been removed from the App Store and Mac App Store, but have been updated for iOS 11 and High Sierra, so they will continue to work for now if you decide to not subscribe. However, new features will be limited to the new versions of Ulysses that were released on the app stores today. I downloaded both versions and was impressed by the seamless transition, which explained the move to subscription pricing, the limited-time discount offer, and automatically gave me two free months of use even though I bought the apps nearly two years ago.

My personalized onboarding for the macOS version of Ulysses.

My personalized onboarding for the macOS version of Ulysses.

In addition to the announcement on the Ulysses blog, Max Seelemann, one of Ulysses’ founders, wrote a post on Medium explaining the company’s thinking behind moving to a subscription model that is worth reading. It’s a backstory that has become familiar. Pay-once pricing is not sufficient to sustain ongoing development of professional productivity apps like Ulysses. While Ulysses has enjoyed success, funding the kind of development that pro users expect through growing the app’s user base is not sustainable in the long-term. As Seelemann explains, several options were considered over a long period, but ultimately it’s subscription pricing that gives Ulysses the security and flexibility needed to maintain the app.

I’m glad to see Ulysses adopt subscription pricing. I can’t say that would be the case for every app I use, but I use Ulysses every day. I want it to be actively developed and available for a long time. The tricky part about subscriptions, as we’ve discussed in the past on AppStories, is that the value proposition for each person is different. One person’s mission-critical app might be another’s nice-to-have app and the success of a subscription model depends on picking price points that appeal to a sustainable segment of users. However, the flexibility that Ulysses has adopted with different monthly, yearly, and student pricing tiers in comparison to its pre-subscription pricing strikes me as an approach that is well-positioned to succeed.

Ulysses is available as a free download with a 14-day free trial on the App Store and the Mac App Store.


  1. A full rundown of pricing for each country where Ulysses is sold is available on its pricing page↩︎

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.