This week's sponsor


Install Any Font on Your iPhone or iPad

iOS, Android and RIM Deadlocked in US Smartphone Market Share

Nielson has revealed its latest statistics on smartphone ownership in the US and there is some fascinating information contained in the report. 31% of all mobile consumers in the US owned a smartphone as of December last year. Ethnic and racial minorities also dominated ownership of smartphones with Asian/Pacific Islanders and Hispanics having 45% smartphone penetration, African-Americans also had higher numbers at 33% whilst White Americans were at a much lower 27%.

The smartphone war between RIM’s BlackBerry, Apple’s iPhone and Google’s Android operating system was also at dead heat by the end of 2010. Apple was just ahead at 28% of the mobile operating system share but has been sitting steady at around that rate for a year. RIM’s BlackBerry OS market share continued diving and was at 27% and Google’s Android continued steaming upwards reaching it’s highest share of 27%.

However going forward Nielson sees Android clearly in the lead with most recent purchases being Android at 43% whilst Apple’s iPhone is at 26% and BlackBerry at 20%. Amongst ethnicities and races, the iPhone is the most heavily favoured operating system by Asian/Pacific Islanders at 36% whilst for African American’s it is the least favoured. For Hispanics and White’s iOS is favoured at 29% but BlackBerry and Android not far off at 25-27%.

[Via Nielson]

Unlock MacStories Extras

Club MacStories offers exclusive access to extra MacStories content, delivered every week; it's also a way to support us directly.

Club MacStories will help you discover the best apps for your devices and get the most out of your iPhone, iPad, and Mac. Plus, it's made in Italy.

Starting at $5/month, with an annual option available. Join the Club.

A Club MacStories membership includes:

  • MacStories Weekly newsletter, delivered every week on Friday with app collections, tips, iOS workflows, and more;
  • Monthly Log newsletter, delivered once every month with behind-the-scenes stories, app notes, personal journals, and more;
  • Access to occasional giveaways, discounts, and free downloads.