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Google Goggles for iPhone Gains Ad Recognition and…Sudoku

Earlier today, the Google mobile team announced an update to their official Goggles application for Android and the Goggles component in the Google Mobile App for iPhone. While Android users get advanced barcode scanning in version 1.3 of the app, printed ad recognition and Sudoku puzzle solving have been enabled both on iOS and Android. Yes, that’s right: as part of the Google Goggles labs experiments, the app can now solve Sudokuy puzzles. Just take a clear picture and let Goggles provide some help.

As for ad scanning, Goggles for iPhone can now take a look at any printed ad and return web search results for that brand or product.

Goggles will recognize print ad and return web search results about the product or brand. This new feature of Goggles is enabled for print ads appearing in major U.S. magazines and newspapers from August 2010 onwards. This feature is different from the marketing experiment that we announced in November. We’re now recognizing a much broader range of ads than we initially included in our marketing experiment.

The official Google iPhone app doesn’t seem to be updated yet, the new version should be propagating in iTunes in the next hours. In the meantime, check out the promo video for Sudoku support in Google Goggles below. Google Goggles for iPhone was launched in October as part of the Google mobile app.

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