This Week's Sponsor:


Ensure that if a device isn’t secure it can’t access your apps.  It’s Device Trust for Okta.

Apple Q3 2017 Results: $45.4 Billion Revenue, 41 Million iPhones, 11.4 Million iPads Sold

Apple has just published its financial results for Q3 2017. The company posted revenue of $45.4 billion. Apple sold 11.4 million iPads, 41 million iPhones, and 4.3 million Macs during the quarter.

“With revenue up 7 percent year-over-year, we’re happy to report our third consecutive quarter of accelerating growth and an all-time quarterly record for Services revenue,” said Tim Cook, Apple’s CEO. “We hosted an incredibly successful Worldwide Developers Conference in June, and we’re very excited about the advances in iOS, macOS, watchOS and tvOS coming this fall.”

Estimates and Expectations for Q3 2017, and the Year-Ago Quarter (Q3 2016)

Apple’s revenue guidance for Q3 2017 fell between $43.5 billion and $45.5 billion, with gross margin estimated to be between 37.5% and 38.5%.

Going into today’s earnings call, Forbes reported that there is a strong possibility of year-over-year improvement in iPad sales and that:

We expect iPhone shipments to remain relatively muted, amid weaker demand from Greater China and also as customers potentially hold off on upgrades as the launch of the new 10th anniversary iPhone – which is expected to sport Apple’s first design refresh in three years – draws closer. Average selling prices could also face some pressure, as Apple tries to reduce inventory of iPhone 7 and prior models via some discounting. That said, this could be partially offset by stronger demand mix for the larger iPhone 7 Plus models and a slightly weaker U.S. dollar. iPhone ASPs stood at about $655 during Q2 FY’17.

In the year-ago quarter (Q3 2016), Apple earned $42.4 billion in revenue, and $7.8 billion in profit. During that quarter Apple sold 40.4 million iPhones, 9.95 million iPads and 4.25 million Macs.

Graphical Visualization

Below, we’ve compiled a graphical visualization of Apple’s Q3 2017 financial results.

Apple Q3 2017 on Twitter

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.