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Apple Publishes Video Promoting the Use of Face ID with Apple Pay

Following on the heels of last week’s video highlighting the power of Face ID as a way to unlock the iPhone X, today Apple released an ad promoting the technology’s use with its Apple Pay service. The new video follows in last week’s tongue-in-cheek footsteps.

Set to Back Pocket by Vulfpeck, the ad follows a young man as he walks through a crowded market. He sees a hat he likes, uses Face ID with Apple Pay to buy it, and the hat flies off the rack and onto his head. Next, he does the same thing with a pair of sunglasses he likes. From there, he uses Face ID and Apple Pay to try on a dizzying array of shirts, suits, and shoes. He even buys a chair as a gift that rockets away leaving a trail of flame. Like the video last week, the ad is fun and does a nice job of conveying how Apple Pay works and how easy it is to use, while also being entertaining.

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John is MacStories’ Managing Editor and has been writing about Apple and apps since joining the team in 2015. He is also Federico’s business partner and co-hosts two MacStories podcasts: AppStories, which covers the world of apps and MacStories Unwind, which explores the fun differences between American and Italian culture and recommends media to listeners.

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