Today, Apple announced the opening of Apple Music Hall, a state-of-the-art live venue in London’s Battersea Power Station. The intimate concert space will offer a unique experience for both artists and fans alike. According to Apple’s press release:
The 600-capacity venue is designed intentionally to close the gap between intimacy and production value and allow for an unprecedented level of creative control. Every seat feels close to the performer, yet the infrastructure offers what an artist requires for an arena tour, with a 38-foot-wide stage that can be reconfigured for traditional front-facing sets or more in-the-round experiences. Additionally, the venue is equipped with a 48-speaker spatial sound system positioned all around the audience. When an artist performs in spatial, it will enable fans to hear that performance in an immersive environment.
In addition, Apple Music Hall will support both traditional video broadcast cameras and iPhone video capture of events.
The new venue looks amazing. I’d love to see a show there myself someday. Fortunately, Apple will also be livestreaming performances from the hall worldwide, so whether you can get into a Battersea show or not, you’ll have a chance to enjoy the performances. I’d love to see Apple Music Hall become a modern version of MTV Unplugged.
