(The location of the Apple Store at Porta di Roma. Image via Macity)
As first noted by setteBIT, Apple officially acknowledged the existence of its 10th retail store in Italy, at the Porta di Roma shopping mall. As previously reported, the retail store is rumored to be opening on Saturday, April 21, albeit no official confirmation in regards to the grand opening has been made yet. The “Galleria Porta di Roma” shopping mall, located near the GRA highway of Rome, is open from 9 AM to 10 PM during the weekends, and it includes 220 retail stores. The new store’s dedicated webpage will be available here.
Two weeks ago, a rumor suggested the Porta di Roma Apple retail store would open on April 21st; on the same day every year, the city of Rome commemorates its founding in 753 BC, The celebration is known as “Natale di Roma” (Birthday of Rome), and such date would certainly provide an opportunity for Apple to play around the marketing tagline of the store opening.
Apple’s first retail store in Italy opened in April 2007 at Roma Est, another shopping mall located outside Rome. The new Apple store at Porta di Roma will be the company no. 365 worldwide, Italy’s 10th, and the 118th to open outside the United States.
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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, and Dialog, a show where creativity meets technology.
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