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App Store Adding New “Food & Drink” Category

The App Store will soon be updated with a new “Food & Drink” category, according to developers of existing iOS applications who received an email from Apple today about the upcoming change. “In the next few weeks”, applications will be automatically migrated to the new category; currently, the App Store doesn’t provide a specific category for these types of apps, which have been typically listed under Lifestyle by their developers. According to Apple, the new category will include “apps that help users cook and bake, mix drinks, manage recipes, find new restaurants and bars, and learn what their friends like to eat and drink”. Food & Drink won’t include diet, grocery shopping, coupon clipping, or food-related game apps.

The new category is another change coming to the App Store, which Apple has been tweaking and revamping with new features lately. Ahead of a major redesign coming with iOS 6, Apple re-organized its selection of Editor’s Choice apps and App of the Week selections, providing a standalone category with weekly updates. Recently, Apple also started grouping previous game bundles into a macro category accessible from the App Store’s homepage.

The dedicated Food & Drink category comes after thousands of apps have been successful in using iOS devices as tools to manage recipes and find local restaurants. Notably, iOS 6 will also feature Yelp check-ins in the new Maps applications – a renewed focus on this area that will surely benefit from a new category on the App Store.

Currently, Apple only offers a custom Cooking section to showcase handpicked app selections for recipes, drinks, shopping, and reference material.

Update: the new category will appear “in the next few weeks” according to Apple.

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