The Value Of “Pro”

I say ‘Pro’ makes more sense only if you develop an app that has two versions, one free and one paid and the free version is made to be a scaled down version that can stand on its own (meaning you don’t run out of “levels” as you would in a game). You are in effect giving away a full version of your app for free, and selling a version with more features as a ‘Pro’ level which is in line with what the consumer mind expects.

Either route you go I doubt you will get rid of the rude comments that plague the App Store.

Game developers won’t stop using the “Lite” tag. But I also can’t picture an “OmniFocus Pro”. The Mac App Store is going to be an interesting subject.