This Week's Sponsor:


Endless Clipboard for Mac and iOS Devices

Apple Launches New iPhone 4 Ad “Under The Covers” To Promote FaceTime, Again

A few minutes ago Apple launched a new iPhone 4 commercial (available on Apple’s website and Youtube channel) to showcase, once again, the FaceTime capabilities of the device.

The commercial is called “Under The Covers” and features a kid who thinks he’s talking to Santa via FaceTime, while on the other device there’s his father dressed as Santa and calling him from their garage. It’s a pretty sweet commercial. In September, Apple launched a series of ads to showcase the iPhone’s FaceTime features in Europe; other FaceTime ads had appeared in the U.S. in July. Apple also targeted the iPhone 4’s battery life and Retina Display with commercials aired in the past months.

Check out the video below.

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.