This week's sponsor

iMazing

Take control of your iPhone data


Report: Apple Stores Sold 8.8 iPads Per Hour on Black Friday

Everyone goes shopping on Black Friday (well, unless you prefer to check out online deals), and Apple Stores are no exception to this trend. With some pretty decent discounts set up for the day after Thanksgiving, we knew Apple was going to sell a whole bunch of iPads and new MacBook Airs on that day -- but we may have the actual numbers here.

Fortune is reporting that, according to a report from Gene Munster's team at Piper Jaffray, Apple sold approximately 8.8 iPad units per hour on Black Friday and 8.2 Mac units per hour. A rough estimate of 8.8 iPads sold per hour across 236 US stores in a 12 hours timeframe leads us to 25.000 iPads sold on Black Friday.

Most notable in our observations," he writes, "we noticed that the iPad is gaining traction (driven by lower price vs. the Mac) among demographics in which the Mac has historically not been successful. The bottom line is that Apple's addressable market is expanding with the iPad.

Munster also states the iPad is "becoming the Mac of the masses". An interesting statement looking forward.

Unlock MacStories Extras

Club MacStories offers exclusive access to extra MacStories content, delivered every week; it's also a way to support us directly.

Club MacStories will help you discover the best apps for your devices and get the most out of your iPhone, iPad, and Mac. It'll also give you access to advanced iOS shortcuts, tips and tricks, and lots more.

Starting at $5/month, with an annual option available.

Join the Club.

A Club MacStories membership includes:

  • MacStories Weekly newsletter, delivered every week on Friday with app collections, tips, iOS workflows, and more;
  • MacStories Unplugged podcast, published monthly with discussions on what we're working on and more;
  • Monthly Log newsletter, delivered once every month with behind-the-scenes stories, app notes, personal journals, and more;
  • Access to occasional giveaways, discounts, and free downloads.