Posts in news

Large Pharmaceutical Companies Subscribing iPads to Sales Reps

 

Back in April, we reported that many medical facilities are now using iPads in the workplace, specifically The Ottawa Hospital. Apple has always enjoyed showing medical applications in keynotes and commercials; banking on our doctors using iPads in the office is now getting the attention of the pharma sales market. Eye For Pharma posted back in October about this same subject, “Will the iPad kickstart a pharma sales and marketing revolution?” This is another great article written to and for the pharma market.

Pharmaceutical sales reps are trying to find better ways to engage and sale their products during all their sales calls. Doctors and physicians typically only give these sales reps 30 seconds of their time as well. That’s not very much time so every second is important, and so is presentation.

Eric Newmark, an analyst at IDC Health Insights, says that sales reps “still struggle with their ability to differentiate themselves through clear, concise, and interactive messaging.” So the pharmaceutical industry may have a solution to the problem: Purchase many Apple iPads to give the sale reps “a quicker, lighter and more attractive way of displaying drug-related information,” Newmark wrote.

Most companies prefer the iPad to rival tablets, but they are also doing this without waiting for vendors to release salesforce apps for the iPad.

“Several major pharmaceutical companies are putting the cart before the horse by purchasing iPads in large quantities prior to even owning a single application to run on the iPad,” Newmark said. “More than one company has told us they have already purchased iPads in significant volume and are storing them for later use,” when sales apps become available.

It appears that iPads in pharma sales and marketing will put Apple in a great position to be a dominant hardware vendor in their market.

[via TUAW via Computerworld]

Reposado, An Open-Source Update Service Independent of OS X Server

Hosting an internal Apple Software Update service involves having to rely on Mac OS X Server to update you various testing machines if you want to test software against various releases of Leopard and Snow Leopard across hardware. Walt Disney Animation Studios, however, have released Reposado, an open-source project founded upon Python that eliminates the need for OS X Server while alleviating some previous limitations.

The open-source benefit of this project is immediately applicable for small businesses. As TUAW’s Chris Ward points out, running your own update solution for businesses allows administrators to economize on bandwidth by downloading the update once, and distributing it internally. For both developers and IT administrators, Reposado takes this a bit further by leveraging what a company is likely to already have available in equipment. It’s a cost effective solution that’s currently available for download via GitHub.

All you need available is a box running an Apache 2 web server and the ‘curl’ binary tool, and provided you already have an old Mac around (such as a Mac Mini), utilizing these tools is incredibly easy. Replicating Software Update catalogs and updates, Reposado is powerful in that it supports deprecated updates. Apple’s course of action only offers and encourages admins to download the latest software, yet testing environments require that software be compatible across multiple iterations of software. With Reposado, you can branch any update to various machines on your schedule, giving you time to test new software before deploying it.

[Managing OS X via TUAW]

Intel To Embrace Mobile Space with Silvermont, Airmont Atom Chip Architectures

Given the fierce competition in the mobile space and the increasing availability of smartphones and lightweight, low-power mobile devices, Intel currently doesn’t offer the mobile chips needed to compete with AMD. With the desktop being ousted for laptops, eventual chromebooks, and tablets, Intel wants to embrace a new strategy to take on the mobile space. CEO Paul Otellini said today,

“We’re shifting from 35-watt to 15-watt…the center is increasingly about ultramobility,” said Otellini. “Every device has to be always on and always connected,” he said. Today, a device with a 15-watt processor is typically an ultrathin laptop like the MacBook Air.

Intel specifically wants to shift company focus onto always-on and always-connected devices by revamping their product line with a series of new Atom chip architectures fit for low-power, constant draw devices. Silvermont, a 22-nanometer Atom chip, and Airmont, a 14-nanometer Atom chip, are currently under development and are to be included in future Android and MeeGo devices. As Intel “scales down” their current offerings to fit the tablet space, Otellini notes,

“No big announcement from Intel on smartphones today. Phones in first part of next year…an area of intense focus for us.”

It’s going to be a while before we start seeing a score of Intel powered smartphones on the market, but does this mean anything for Apple? With Intel somewhat inexperienced and still young in comparison to competitors, I don’t know if we’d see an Intel powered iPhone or iPad in the near future, or even in later revisions of the MacBook Air. I think Intel has a long lifespan when it comes to laptops and desktops, but Apple is intent on centralizing their products on their own technologies: if Apple is going so far as to include a proprietary SSD format in the MacBook Air, I’ll bet you’ll see the MacBook Air to be the first Mac in Apple’s lineup to include a future iteration of Apple’s A5 chip. Unless of course, Intel is successful and quick to iterate on their upcoming low-power offerings, there may not be much of a reason to make that jump.

According to Otellini, Intel is currently “on track” for 35 designs in the tablet space, but whether this includes Apple remains to be seen.

[via CNET]

Infinity Blade Multiplayer Update Coming Out On Thursday

Promised late last year soon after the release of the original game for iPhone and iPad, Epic Games just confirmed the long-awaited update to Infinity Blade featuring multiplayer is coming out on Thursday, May 19. The free update, called Infinity Blade: Arena, will allow gamers to challenge each other online using Game Center assuming the role of Titan or Knight in the game. No word on automatic in-game match-making and battle requests yet, but we guess Chair Entertainment and Epic Games have gone all out to provide full Game Center support in the update.

The new Infinity Blade will also sport a Survivor mode to see how long users can last while fighting Titans, and Facebook integration to share screengrabs of avatars online. There’s more though: the developers have included “new helms for every season”, “more than two dozen new magic rings, swords, shields, and helmets for players to collect and master” as well as new achievements, new leaderboards and additional “surprises.”

You can read more on Epic Games’ official blog post, and go download the app here while you’re waiting for the update.

Mailplane Adds Evernote Integration

Users of Mailplane, a desktop interface for Gmail’s online web application, will find a new feature in the latest 2.4 update, released yesterday, that adds complete integration with capturing tool Evernote, a staff favorite here at MacStories. As you may know, Evernote allows you to easily capture your ideas in the form of notes, images, PDF documents and all sorts of document archives; with a wide range of apps that go from a native Mac client to a recently revamped iPhone app and a new version coming out soon for Android Honeycomb tablets, Evernote is a ubiquitous system that helps you save, organize and archive all the important things in your life.

The new Mailplane 2.4 adds an Evernote-specific button in the top toolbar that enables you capture a conversation, archive it in Evernote and have the app automatically include a link to the email message you previously selected in Mailplane. As the new feature saves a full copy of the message as a new note, you’ll have the possibility to enter a title, tags, as well as edit text from the message. Furthermore, a new option in Mailplane’s download manager lets you quickly send attachments to Evernote without saving them in the OS X Finder first.

Mailplane 2.4 can be downloaded here.

Apple Proposes Standard To Make SIM Cards Smaller

According to Reuters, an executive of Orange has confirmed the French carrier is backing Apple’s plans for a new standard to make SIM cards smaller in order to use them in future thinner mobile devices. The proposed standard aims at reducing the size of SIM cards, which are currently implemented as “micro” models in the iPhone 4 and iPad.

We were quite happy to see last week that Apple has submitted a new requirement to (European telecoms standards body) ETSI for a smaller SIM form factor – smaller than the one that goes in iPhone 4 and iPad,” said Anne Bouverot, Orange’s head of mobile services.

“They have done that through the standardization route, through ETSI, with the sponsorship of some major mobile operators, Orange being one of them,” she told the Paris leg of the Reuters Global Technology Summit.

Reuters claims the approval process for such a new standard would take time, with new devices carrying the new SIM models not coming out at least until next year. A rumor surfaced last year indicated Apple was working closely with Gemalto to develop an integrated SIM card that would be embedded in every iPhone to enable users to quickly switch between carriers without restrictions and obligations, but this new report seems to suggest Apple is simply aiming for a smaller chip, perhaps following the opposition from carriers to an embedded SIM that would cut mobile operators out of the retail game.

360 Panorama Gets Major Update with New UI, Social Features and More

Occipital’s 360 Panorama is an iPhone app we first reviewed in December that, through an intuitive interface, allowed you to snap a panoramic shot using your iPhone by simply panning it around to capture things around you. The concept was simple: instead of merging multiple shots into a single panoramic one like most apps do, 360 let you “paint” the panorama on screen by waving the iPhone and making sure light conditions were optimal. A few weeks later, Occipital also showcased the gyroscope support for 360 shots uploaded online and visible in Mobile Safari, thanks to the new API introduced in iOS.

360 Panorama is receiving a major update today, bringing the app to version 4.0 and introducing a new icon, a redesign interface and brand new social features to share photos online and browse panoramas shared by other users. As in the previous version, you can see a panorama being built in real-time as you move your iPhone’s camera around; panorama quality has been improved in the new version, thanks to a new algorithm used by Occipital that will also increase quality over time by processing the image synthesizing server-side. After a few tests, it really looks like Occipital has managed to find a way to create even better panoramas, which were good-looking in 360 version 3.0 but far from perfect. The interface has been redesigned and streamlined to be more intuitive, elegant and accessible; the sharing functionalities on Twitter and Facebook have been completely overhauled to make it easier to send a panorama off to your favorite social network, and Occipital also took care of implementing private uploads and deeper sharing options. On top of that, the app now supports multiple Facebook and Twitter accounts and the image saving process has been made faster to allow users to build a panorama and share it in seconds. 360 Panorama now works on the iPad 2 as well, with the engine being optimized to take advantage of the device’s dual-core CPU.

Last, Occipital is also launching an all-new online interface for panoramas called 360verse that allows users to browser for pano shots using a search functionality based on location and time of upload. Furthermore, the app now packs a new 360.io shortening system, as well as the possibility to create Occipital user accounts to check out all the photos you’ve uploaded over time.

360 Panorama 4.0 has been released a few minutes ago in the App Store and it’s available as a limited time offer at $0.99. Get it here.

djay Now Optimized For iPad 2 Dual-Core A5

djay, the excellent app for iPhone and iPad we reviewed back in December when it first came out on the tablet, received a major update today to include exclusive functionalities for the iPad 2 and its A5 dual-core processor. After the release of a “mini” iPhone version that yet managed to include most of the features found in the iPad counterpart, algoriddim pushed an update earlier today to fully optimize performances for the iPad 2, enable higher precision audio analysis and implement a number of new features as well.

  • Key Lock / Time-Stretching: change the tempo of a song without affecting its pitch (requires iPad 2)
  • High-Precision audio analysis: improves syncing, BPM detection, beat-grid, and waveform precision (requires iPad 2, enable in Settings > Advanced)
  • Loop / Cue snapping: auto-aligned to closest snare, base drum etc. (requires iPad 2)
  • Improved playback of recordings
  • Various minor improvements for all iPad models

djay 1.2 for iPad is now available in the App Store at $19.99.

Apple “Investigating” Lodsys Claims, Official Response Later This Week

Following Lodsys’ response to the debate surrounding the patent infringement claims they sent to a number of iOS developers last week, The Guardian reports Apple is “actively investigating” these claims, with an official response expected to come from the company later this week.

Apple’s legal department is understood to be “actively investigating” claims by Lodsys, a patent holding company based in Texas, to have a claim against iPhone and iPad developers who use in-app purchase systems. So far Lodsys has served papers on about a dozen iOS developers who it says are infringing its patent 10/732,102, which it bought in 2004 from the inventor, who filed it in the 1990s, covering user interaction over a network.

Apple is not expected to respond to the claims, which have been passed to it by affected developers, until later this week.

Last week, Lodsys sent legal notices to some iOS developers who were using in-app purchases and upgrade buttons in their iPhone and iPad applications, claiming the implementation of this kind of upgrade process was patented and subject to licensing fees. The debate the followed the blog posts and tweets from developers who didn’t understand how it was possible to infringe a patent while using Apple’s own SDK quickly made Lodsys write a series of blog posts detailing how the company was already licensing the patent to Apple and Google, but not to indie developers. Lodsys is asking for a 0.575% fee of US revenue over the period the technology was implemented, giving developers 21 days to decide whether or not they want to license the patent. Lodsys also explained that Apple can’t extend the rights of the patent to third-party developers, in spite of its intention to build a eco-system revolving around a single SDK to write software for iPhones and iPads. This left many developers wondering whether in-app purchases were still a feasible option, considering Apple’s 30% cut off every transaction and the newly discovered legal implications.

In the meantime, Lodsys is sending more legal notices to other developers, with The Iconfactory apparently receiving one this morning as tweeted by co-founder Talos Tsui and James Thomson, the first developer who got hit with Lodsys’ patent claims. Notably, The Iconfactory has the popular Twitter client Twitterrific for iPhone and iPad available in the App Store, featuring an upgrade button to remove advertising with in-app purchase.