Federico Viticci

10779 posts on MacStories since April 2009

Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

InstaTodo: The To-Do App with Templates and Toodledo Sync

InstaTodo, a new iPhone app by the developers of MacStories’ favorite myPhoneDesktop, is a to-do app with a unique twist: it’s got Toodledo support for online sync, but it also lets you create templates to save time when adding new tasks and checklists. InstaTodo is a full-featured application to manage your tasks and projects that’s heavily based on the concept of making the creation of these tasks simpler and faster by delegating everything to templates.

You can build a list of templates for everything, from simple tasks to complex lists that require sub-tasks and multiple actions to complete. On top of that, you can turn any existing or completed task or list into a re-usable template – thus avoiding the need of having to start over every single time. It doesn’t come as a surprise in fact that most of the tasks we create and check off on a daily basis are based on the same criteria: for me, it’s “review this application on MacStories” or “install beta app and send feedback”. Everyone has a typical set of tasks that needs to be created and organized over and over. InstaTodo addresses this issue with a collection of built-in templates to choose from in the Settings, and the possibility to create new ones at any time. Read more


Affix Lets You Email Notes to Yourself With Prefixes, Gmail Filters Approve

Back in September I reviewed Captio, a simple iPhone app to send text or pictures to yourself via email. The concept behind Captio is simple and very appealing: when things to remember are too many and opening your GTD app of choice always feels like a thousand taps away, Captio offers you the 1-tap shortcut to dump anything into your mail inbox. Cool link to check out later? Email to myself in the inbox. Task to complete? Email. Youtube video? Same. Captio literally requires one tap to be ready to feed your inbox content to be consumed later, and for many it’s an insanely useful and time-saving little app.

Starting from this idea, developer Raul Rea Menacho created Affix, which is a $0.99 iPhone app that like Captio lets you email things to yourself, but gives you more control over the ‘Subject’ and ‘From’ fields. Captio, in fact, focuses on speed but doesn’t let you specify a subject for the notes you’re going to email yourself. Furthermore, incoming messages are received from Captio’s own email address – something that might not be OK for some users. Affix aims at becoming your new default solution for dumping tasks and ideas onto your inbox by providing a way to set multiple templates for subjects, completely editable from the main screen at any time. You can change the default email address to send messages to with the tap of a button but, more importantly, Affix relies on iOS’ mail interface to let you change the ‘From’, ‘CC’ and ‘BCC’ fields when you want to. In fact, Affix uses the in-app email UI you know and love and that’s it.

The interesting feature is the possibility to create the prefixes to achieve God-knows what complicated workflows in your Gmail or Apple Mail inboxes. Think about it: if you can set up different subject templates with prefixes and if you have control over the sender information, it means you can easily create filters and rules to turn these emails into actions. In Gmail, for instance, you could create a filter to label messages coming from Affix with the “Work” prefix as “Important”, star them and leave them in the inbox. Or again, you could set up Apple Mail to receive emails from Affix with a certain Subject and pass them along as tasks to OmniFocus. The possibilities given by this kind of control over email fields are almost endless and totally up to your geek dreams and needs.

Affix could use some UI refinements, but overall it’s a very good app. Think of it as “Captio for nerds” who would love to deeply customize the way emails can be turned into actions, tasks and reminders within a desktop or web mail program. Affix is available at $0.99 in the App Store. Read more


Amazon Takes Another Swing at Apple with New Kindle Commercial

Amazon released another Kindle commercial today, titled “The book lives on”, which is – again – clearly targeting the issues with the iPad as an eBook reader. Just like in the first commercial posted months ago, Amazon points out you can’t read books in direct sunlight on the iPad because of screen glare – something the Kindle addresses with its digital ink paper-like technology.

The latest commercial, however, showcases more features than direct-sunlight reading. The Kindle is touted as a lighter device with battery life “up to a month”, is being used by people in their mid twenties / thirties (Apple’s typical userbase) and has access to more than 800,000 books available in the Kindle Store. Last, the commercial is backed up by a catchy pop song that’s very similar to Apple’s usual commercial strategy. It’s a very nice commercial if you ask me, but I do see a trend here.

Check out the video below. In the meantime, Apple is rumored to introduce a Kindle-like display technology for a better reading experience in the iPad 2. [via TechCrunch] Read more


Socialcam Aims At Becoming Instagram for Video

There is no doubt  Instagram has changed the way iOS users look at image sharing on their iPhones: with a few taps, you can take a picture with your device, apply some filters to make it “cooler”, send it to the Instagram’s cloud to share it with your friends and everyone else. Instagram’s appeal lies in the simplicity of the concept, and 2 million users in a few months can’t be wrong.

But the App Store image sharing scene isn’t just about Instagram. Service picplz has collected a pretty huge userbase lately as well, making it the direct competitor to Instagram and one of the most popular apps to quickly share photos from an iPhone. Videos, however, have always been one kind of a problem for iOS aficionados: put simply, there is no easy way to share a video with your friends. Email is slow with attachments, Facebook’s video uploading isn’t intuitive at all (and again, uploading is slow), Youtube is more meant for videos that need to be viewed publicly.

TechCrunch offers a preview of Socialcam, a new iPhone app from the creators of Justin.tv that, like Instagram, will allow users to upload videos with a few taps and share them with their friends using Facebook’s Connect feature. Socialcam, currently in beta and launching in the first weeks of March, has a tabbed interface with a huge “Camera” button in the middle similar to Instagram’s UI and will let you upload, browse videos shared by others, like and comment them.

The app, which will be available for both Android and iPhone, is pretty simple: after firing it up you’re asked to log-in via Facebook Connect, which is currently the only login option. The app presents you with a list of your Facebook friends who are already on Socialcam and asks if you’d like to ‘Follow’ them (Socialcam uses a one-way follower model like Twitter). After that, you’ll spend most of your time looking at the stream of Socialcam videos posted by your friends. Each video is represented by four frame grabs — tapping on one will cause the video player to pop open the clip will start playing immediately. You can leave comments and ‘Like’ each video, and you can also tag your friends in clips. If you tag a friend who isn’t on Socialcam, it will still show up on their Facebook wall (and the video is playable directly from there — you don’t have to click a link).

You can sign up to be notified about Socialcam news here, and hopefully more details will be available in the coming weeks ahead of the app’s launch.


PhotoSync Enables iOS-to-iOS, iOS-to-Computer Photo and Video Sharing

PhotoSync, a universal $1.99 app available in the App Store, has quickly become one of my favorite tools to enhance my iOS devices’ photo and video sharing capabilities. The app, which requires a free Mac companion software to be installed from the developers’ website, allows you to share photos and videos from your iPhone and iPad libraries between computers and other iOS devices running the app. PhotoSync can send multiple photos at once or sync entire libraries with iPhones, iPads and iPod touches, as well as PCs and Macs. Read more


Readability Is The First Victim Of Apple’s New Subscriptions

Three weeks ago, web service Readability launched a completely revamped version of its “read later” platform including support for Instapaper (Marco Arment is an advisor to Arc90, the company behind Readability) and a new subscription system that allows publishers of content consumed through Readability to get 70% of the fees paid by subscribers.

It works like this: you sign up to Readability as a reader paying a $5 monthly fee, but you can decide to pay even more if you’re willing to support the project. Once you’re ready to use the service, you install a bookmarklet in your browser that will save articles for later in an uncluttered view that’s perfect for late-night reading sessions and mobile devices. Yes, it really is similar to Marco Arment’s Instapaper. In fact, the developers announced that the first official Readability iOS app would be heavily based on Instapaper – which also happens to have introduced support for sending logs to Readability a few days ago. Instapaper and Readability thus have become two integrated platforms for reading content and sharing it with your friends – but Readability’s unique twist allows publishers (like MacStories, or any other weblog) to get a kickback for every article saved for later. It’s a genius approach no one ever tried before. Read more


iOS Devices Become Kinect Controllers In Dodgeball Game

In the past, we saw several interesting Kinect hacks making their way to iPads and Macs thanks to the efforts of a vivid developer community willing to get more out of Microsoft’s motion-controlling peripheral than simple Xbox pairing and gaming. In fact, we were able to get our hands (and eyes) on a free Kinect 3D viewer available in the Mac App Store and an iPad playing together with OS X in a cool futuristic experiment. But hackers, as usual, don’t stop at curious experiments that are worth nothing but a quick test.

A group of hackers last week managed to build a custom Kinect setup that allows iOS devices (iPhone and iPad) to fire balls in a dodgeball game playable by a gamer in front of Kinect. The UI design isn’t as beautiful and attractive as Microsoft’s version of the same thing built on top of Windows Phone 7, but as you can see from the video below it definitely seems to be working.

The video is available for your viewing pleasure after the break. Who’s going to build a Kinect Angry Birds with iOS devices as controllers now? [via Engadget] Read more


You Don’t Eat This Angry Birds Cake - You Play With It First

We know people spend an incredible amount of time playing Angry Birds every day, and it shouldn’t come as a surprise that, once the iOS game is done, people keep on thinking about their beloved birds and pigs. Remember the LEGO set, arcade booth and cake? Angry Birds aficionados (dare we say fanboys) don’t just refine their skills on iPhones and iPads: they are truly immersed in the world imagined by Rovio.

So here comes the interactive Angry Birds cake, playable with a real slingshot and, of course, made of chocolate, icing and so forth. It’s a cake made for a boy named Ben. It took 10 hours to make, and only 2 minutes to destroy.

Ah, the kids playing with real-life Angry Birds. I didn’t have the chance to eat a Super Mario when I was a kid. Check out the video below. [Electricpig via Gizmodo] Read more


Apple’s Subscriptions and Consumers

Apple’s Subscriptions and Consumers

This piece by David Carr at The New York Times gets to the main point of subscriptions as seen by Apple, not publishers:

Publishers say their objections are less about the steep revenue split than the lack of data. But publishers who sit out Apple subscriptions will be bypassing a huge embedded base of not only iPad users, but also the very people who have already shown a willingness to pay for content. It’s worth pointing out that publishers are already in the business of selling products to consumers they have no data on: it’s called the newsstand. Cosmopolitan and People know nothing about the millions who buy their magazines at retail stores, and that doesn’t stop their respective publishers from making a ton of money there.

Apple knows many publishers already have digital subscriptions in place on their websites, but they also know many readers would like to jump to digital versions altogether if only the subscription system was simple, integrated in a single place or device. So looking at Apple’s subscriptions from a consumer perspective, here’s what we get:

Keep in mind that consumers could not care less about revenue splits. In pushing through a plan that publishers are unhappy with, Apple is able to position itself as an advocate for consumers, enabling one-touch transactions while keeping their data private from a host of media providers.

Publishers have every right in the world to guard their business model, but it won’t please their potential audiences.

Publishers may pass on this new Apple plan, but consumers will be disappointed to know they can’t have Condè Nast’s publications available through this fancy iTunes payment thing. By playing the “advocate” role, Apple has cleverly implemented a way to rewrite the rules and keep their cut at the same time. Consumers, in the very end, want content and they don’t care about publishers’ issues. They’re just going to say “why can’t I subscribe to Wired here?”.

And if this strategy doesn’t work, you can stay assured Apple will change.

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