Federico Viticci

10776 posts on MacStories since April 2009

Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.
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@viticci.macstories.net
viticci@macstories.net

Jim Dalrymple on Music Memos→

If there’s one person I hoped would be able to try the new Music Memos app in advance, that would be Jim Dalrymple. He likes it:

Like many musicians, Voice Memos has become a quick and easy way for me to record my music ideas. Sometimes I just hum the idea, but most of the time I’ll be playing my guitar and just reach over and tap record. If I don’t record the idea then and there, it’s gone forever.

I have hundreds of these little snippets on my iPhone. Sometimes I work them into full songs, sometimes I combine different ideas to make a song and sometimes they just sit there because I have no idea what they are.

Apple took the idea of Voice Memos and expanded it for musicians with a new iOS app called Music Memos.

In his overview, Jim mentions other features – such as tagging and organization of files – which will come in handy for musicians recording their ideas on iOS.

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Apple Releases New Music Memos App, Updates GarageBand with Live Loops, Drummer, iPad Pro Support, and More

Apple's new Music Memos app.

Apple’s new Music Memos app.

For a long time, musicians and songwriters have been using Apple’s Voice Memos and Notes apps to capture their moments of inspiration and save song ideas using audio clips and text annotations directly on the iPhone and iPad. The company took notice of the trend – exemplified in this interview with Taylor Swift and Ryan Adams last year – and released Music Memos, a brand new (and free) app aimed at enabling everyone to record their musical ideas, organize them, and develop them with intuitive tools directly on iOS devices.

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Italy, America, and the iPhone

Fascinating analysis by Matt Richman on why the iPhone is less popular in Italy than in the United States:

From September 1st to December 19th of last year, I studied abroad in Rome, Italy. The experience changed my life for the better. Starting as a complete beginner in a foreign country and leaving it 110 days later able to read, write, and speak basic Italian was one of the hardest and most rewarding things I’ve ever done. Anyone with the chance to study abroad should do it.

One of the first things I noticed in Rome was that the iPhone is less popular there than I unconsciously assumed it would be. Coming from the US, where iPhones are extremely prevalent in rich and cosmopolitan areas, I was shocked and confused to see so few of them in Rome.

And I didn’t see too many of them elsewhere in Italy, either. In Florence I saw iPhones in the hands of tourists but rarely in the hands of Florentines, and in Todi, a small town in central Italy, I didn’t see a single resident with an iPhone.

As someone who’s lived in Italy his whole life and writes about Apple for a living, the topic is close to me. I only partially agree with Matt’s points on retail and the iPhone as a status symbol.

While we don’t have chains with thousands of locations such as Walmart or Target in Italy, we do have chains with dozens of stores such as Unieuro and Media World – which often feature their own in-store mini Apple stores with iPhones, iPads, and Macs laid out on Apple Store-like wooden tables. And, it’s easy enough to find iPhones at any electronics or carrier shops inside malls, not to mention smaller independent stores in towns like Viterbo, my hometown. I wouldn’t say that Apple has a third-party retail penetration problem speaking from personal experience – if anything, I’d argue that Apple’s own stores should have a wider presence. It’s relatively easy to find an iPhone at a non-Apple location these days.

As for the status symbol discussion, Matt’s points about fashion and prioritizing other purchases seem likely to me, but I don’t have experience with other countries to compare what I see here. However, I don’t completely buy the argument that iPhones aren’t an important status symbol in Italy. Again, speaking from anecdotal experience, I know and I’ve met lots of people who buy the latest iPhone just because it’s an iPhone – it doesn’t matter which new features or improvements it offers. Having an iPhone is, for better or worse, a fashion statement (I also see that reflected in how many choose to customize their devices with branded cases or other blingy accessories).

I think Matt is absolutely spot-on about iPhone prices. In Italy, iPhones (and Apple devices in general) are expensive, and I wouldn’t be surprised to hear that, statistically, fewer Italian households can afford an iPhone (or multiple ones) compared to American ones. The recession hit Italy hard, and the iPhone is as close to a luxury smartphone as you can get – especially if you choose to buy any iPhone above 16 GB unlocked with no contract.

This last aspect ties into a point Matt didn’t cover: Samsung and Android smartphones (and, to a lesser extent, Windows smartphones). Based on what I’ve seen in Rome and traveling around Italy, Samsung has enjoyed great success with their Galaxy devices over the past few years. Samsung has been quite aggressive with ad campaigns and promotions (discounts) in partnership with the aforementioned chains. Galaxy smartphones aren’t cheap, but there’s usually a good chance you’ll find pretty good deals around; also, there’s a lot of choice in the Galaxy family, which you don’t get with only two new iPhone models released every year.

What I’ve also noticed, particularly in the last two years, is that decent Android smartphones have gotten really cheap here – I have many friends who moved from an iPhone to Huawei phones (another company that’s been running TV commercials aggressively) simply because they needed a new phone but didn’t have the money for a new iPhone and Huawei had a good enough option for much less. If you apply this to hundreds of other Android devices sold in malls and electronic chains, it would explain why, anecdotally, I’m seeing more types of smartphones in the streets of Italy compared to a few years ago.

Matt has raised some interesting points in his article. The more I think about it, though, the more curious I am about stats for used iPhone sales in Italy. Every time I had to sell an iPhone – either to close friends or by posting it online – it took me less than 48 hours.

Connected: Orange Light, Blue Light→

This week in the warm glow of Night Shift, the boys talk about Federico and Stephen’s recent forays into video editing on iOS and the Mac.

On this week’s Connected, I also shared my first impressions of the Sonos PLAY:1 and covered some apps for video editing on iOS. You can listen here.

Sponsored by:

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How Email to 2Do Has Improved My Daily Email Workflow

In my review of 2Do in December, I dedicated one of the last sections to Email to 2Do, the then beta plugin to capture incoming email messages as tasks in the app.

Here’s how I described Email to 2Do:

With Email to 2Do, Gilani has built an invisible email client into 2Do to directly access your email inbox and turn messages into tasks. Without having to rely on a web app that looks into the contents of your email to read text from messages, 2Do locally and securely connects to common email providers (including IMAP servers) without exposing information to third-parties – just like Apple Mail. Then, 2Do periodically checks for new messages that match a specific syntax, and, if it finds one, it turns it into a task in your inbox.

With this implementation, you don’t see any of the client part; you don’t configure mailboxes or even see individual messages into 2Do. You just configure your account (if you use Gmail, all it’s done over OAuth), choose how you want messages to trigger 2Do, and you’re set.

The gist of the idea hasn’t changed in the past two months: Email to 2Do is an email client built into 2Do that doesn’t display an email-like interface to the user. Its sole job is to connect to your email inbox and monitor new messages as they arrive. If they match rules assigned by you in the Settings, they will be saved as tasks in the inbox or another designated list.

For anyone who’s been trying dozens of task managers since the opening of the App Store in 20081, it’s easy to see how Email to 2Do is such a genius, deceptively simple idea. For years, developers have tried to come up with extensions and custom integrations to circumvent the lack of communication between email clients and todo apps – often with laudable results. 2Do’s Fahad Gilani has instead gone in a parallel direction: what would a task manager do if it was capable of reading emails natively? Instead of bringing task management to the email client, could email itself become a feature of the task manager?

With Email to 2Do now publicly available as part of the app’s 3.8 update, it’s time to revisit its functionality and elaborate on how it’s been working out for me so far, as well as how it could be extended in the future.

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Igloo: An Intranet You’ll Actually Like [Sponsor]

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Our thanks to Igloo for sponsoring MacStories this week.

Apple Discontinuing iAd App Network→

Apple:

The iAd App Network will be discontinued as of June 30, 2016. Although we are no longer accepting new apps into the network, advertising campaigns may continue to run and you can still earn advertising revenue until June 30. If you’d like to continue promoting your apps through iAd until then, you can create a campaign using iAd Workbench.

This, however, doesn’t mean that Apple is discontinuing iAd completely. Benjamin Mayo explains:

The announcement is confusingly worded, but it does not mean that all of iAd is being discontinued. Developers will still be able to show iAd banners in their application; it’s just that the inventory for App Store apps to advertise will no longer exist. This is a blessing and a curse — it won’t help iAd improve its fill-rates but the CPM on these type of ads was significantly lower as the buy-in from the publisher side was also lower.

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iTunes Radio Becoming Part of Apple Music Membership→

BuzzFeed’s Brendan Klinkenberg, reporting a statement from Apple on iTunes Radio ceasing to exist as standalone ad-supported service:

“We are making Beats 1 the premier free broadcast from Apple and phasing out the ad-supported stations at the end of January,” an Apple spokesperson told BuzzFeed News. “Additionally, with an Apple Music membership, listeners can access dozens of radio stations curated by our team of music experts, covering a range of genres, commercial-free with unlimited skips. The free three-month trial of Apple Music includes radio.”

BuzzFeed argues that the exit from ad-supported stations is related to Apple phasing out its iAd network. From a customer’s perspective, iTunes Radio was limited to the US and Australia; folding stations – both those curated by Apple and created by users – into Apple Music will reach a wider audience and offer unlimited skips and no ads between songs.

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