John Voorhees

5554 posts on MacStories since November 2015

John is MacStories' Managing Editor, has been writing about Apple and apps since joining the team in 2015, and today, runs the site alongside Federico. John also co-hosts four MacStories podcasts: AppStories, which covers the world of apps, MacStories Unwind, which explores the fun differences between American and Italian culture and recommends media to listeners, Ruminate, a show about the weird web and unusual snacks, and NPC: Next Portable Console, a show about the games we take with us.
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@johnvoorhees.macstories.net
voorhees@macstories.net

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YouTube Launches Premium Lite in the U.S.: A Limited But More Affordable Option→

Today, YouTube introduced a new version of its premium service called Premium Lite. YouTube Premium has been around for a long time offering ad-free video viewing, downloads, and the ability to listen in the background for $13.99/month in the U.S.

Source: YouTube.

Source: YouTube.

With Lite, YouTube is offering a more affordable version of Premium for $7.99/month. The new tier will still include ads for music and music videos and it won’t let you download videos or play them in the background; however, other video categories will be ad-free.

It’s good to see YouTube offer something at a lower price point. YouTube Premium’s price has crept up in recent years, and the features that Lite leaves behind seem like natural break points in the service. For some users, YouTube is music, in which case, they’ll want the full Premium plan to avoid ads. For others like me, who use YouTube occasionally for music, $7.99 is a significantly better deal, though I’d prefer if background play was part of Lite, too.

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Apple Reveals New Mac Studio Powered by M4 Max and M3 Ultra

Source: Apple.

Source: Apple.

Today, Apple revealed the new Mac Studio featuring both M3 Ultra and M4 Max options. It’s an odd assortment on its face, so let’s take a closer look at what’s going on.

As with the original Mac Studio, today’s update can be configured with some impressive specs at a steep price. The design hasn’t changed, but the boost to the specs is substantial.

According to John Ternus, Apple’s senior vice president of Hardware Engineering:

The new Mac Studio is the most powerful Mac we’ve ever made. A complete game-changer for pros around the world — powering both home and pro studios — Mac Studio sits in a class of its own, offering a staggering amount of performance in a compact, quiet design that fits beautifully on your desk. With this new Mac Studio, we’re delivering even more extreme performance with M4 Max and M3 Ultra, support for half a terabyte of unified memory, up to 16TB of superfast storage, and Thunderbolt 5 connectivity. Mac Studio truly is the ultimate pro desktop.

The M4 Max model has a 16-core CPU and up to 40 GPU cores. Apple says the Neural Engine is over three times faster than the M1 Max and that unified memory bandwidth clocks in at over half a terabyte per second. In a first for the Mac Studio line, the update also adds Apple’s advanced graphics architecture to the desktop. The M4 Max model’s base memory configuration is 36GB but can be configured up to 128GB.

Source: Apple.

Source: Apple.

In terms of real-world performance, Apple provides the following comparisons of the new M4 Max model:

  • Up to 1.6x faster image processing in Adobe Photoshop when compared to Mac Studio with M1 Max, and up to 2.9x faster when compared to the 27-inch iMac with Core i9. 
  • Up to 2.1x faster build performance when compiling code in Xcode when compared to Mac Studio with M1 Max, and up to 3.1x faster when compared to the 27-inch iMac with Core i9. 

  • Up to 1.2x faster ProRes transcode performance in Compressor when compared to Mac Studio with M1 Max, and up to 2.8x faster when compared to the 27-inch iMac with Core i9. 

  • Up to 1.6x faster video processing performance in Topaz Video AI when compared to Mac Studio with M1 Max, and up to 5x faster when compared to the 27-inch iMac with Core i9.

Apple also introduced an M3 Ultra model of the Mac Studio, which is based on the M3 but outperforms the M4 Max. According to the company’s press release:

It delivers nearly 2x faster performance than M4 Max in workloads that take advantage of high CPU and GPU core counts, and massive amounts of unified memory.

Source: Apple.

Source: Apple.

The M3 Ultra model can be configured with up to 32 CPU cores with 24 performance cores and up to 80 GPU cores. In addition, the Neural Engine features 32 cores and over 800GB/s of unified memory bandwidth. The M3 Ultra model also starts with 96GB of unified memory, which is configurable up to 512GB. That’s a lot. Like the M4 Max model, Apple’s press release contextualizes the M3 Ultra model’s performance with some examples:

  • Up to 16.9x faster token generation using an LLM with hundreds of billions of parameters in LM Studio when compared to Mac Studio with M1 Ultra, thanks to its massive amounts of unified memory.

  • Up to 2.6x faster scene rendering performance in Maxon Redshift when compared to Mac Studio with M1 Ultra, and up to 6.4x faster when compared to the 16-core Intel-based Mac Pro with Radeon Pro W5700X.

  • Up to 1.1x faster basecalling for DNA sequencing in Oxford Nanopore MinKNOW when compared to Mac Studio with M1 Ultra, and up to 21.1x faster when compared to the 16-core Intel-based Mac Pro with Radeon Pro W5700X. 

  • Up to 1.4x faster 8K video rendering performance in Final Cut Pro when compared to Mac Studio with M1 Ultra, and up to 4x faster when compared to the 16-core Intel-based Mac Pro with Radeon Pro W5700X.

Both models offer internal SSD storage up to 16TB and support Thunderbolt 5 for the first time, which can transfer data up to 120 Gb/s. Also notable is the fact that the M3 Ultra model can drive up to eight Pro Display XDRs at their full 6K resolution.

It will be interesting to see if these powerful new Mac Studios mean the end of the line for the Mac Pro. Apple touts these new desktops as solutions for running LLMs locally, video editing, 3D animation, and gaming – all pro-level uses that may render the Pro superfluous for all but the most extreme use cases.

The new Mac Studio is available for pre-order now with deliveries and in-store availability beginning March 12. The M4 Max version starts at $1,999, and the M3 Ultra version starts at $3,999.

Apple Challenges UK’s Demand for iCloud ‘Back Door’→

Yesterday, the Financial Times reported that Apple has filed a complaint against the UK government seeking to overturn a secret order demanding that it create “back door” access to iCloud. Apple has not commented on whether it received an order because doing so would violate UK law. Instead, the company announced that it would remove Advanced Data Protection, the feature that enables end-to-end iCloud encryption, from the devices of UK customers. However, that move did not end the dispute because the UK order reportedly applies not just to the iCloud accounts of UK citizens but also anyone outside the UK that British security services have a judicial warrant to investigate.

The Financial Times’ sources say that Apple has appealed the British government’s order to the Investigatory Power Tribunal, a judicial body that handles disputes with UK security services. If accurate, the challenge is believed to be the first of its kind. The Financial Times further reports that a hearing on Apple’s challenge to the order may take place as early as this month, although it is unclear to what degree the hearing will be made public.

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Apple Announces the New iPad Air and Base Model iPad

The new iPad Air. Source: Apple.

The new iPad Air. Source: Apple.

Apple today introduced an update to the iPad Air featuring the company’s M3 chip and a new base model iPad with the A16 chip and more starting storage at 128GB.

According to Apple’s press release, the new Air is almost twice as fast as the model with an M1 chip and up to 3.5 times faster than the Air with an A14 Bionic chip. Apple elaborates:

The powerful M3 chip offers a number of improvements over M1 and previous-generation models. Featuring a more powerful 8-core CPU, M3 is up to 35 percent faster for multithreaded CPU workflows than iPad Air with M1. M3 features a 9-core GPU with up to 40 percent faster graphics performance over M1. M3 also brings Apple’s advanced graphics architecture to iPad Air for the first time with support for dynamic caching, along with hardware-accelerated mesh shading and ray tracing. For graphics-intensive rendering workflows, iPad Air with M3 offers up to 4x faster performance than iPad Air with M1, enabling more accurate lighting, reflections, shadows, and extremely realistic gaming experiences.

The new model is available in blue, purple, starlight, and space gray and in 11-inch and 13-inch screen sizes. The Air also has 128GB, 256GB, 512GB, and 1TB storage options.

The 11-inch iPad Air starts at $599, and the 13-inch model starts at $799 with education customers getting $50 off those prices. The cellular models add $150 to the price tag. The iPad Air can be preordered today for delivery and in-store pickup on March 12th.

The base model iPad. Source: Apple.

The base model iPad. Source: Apple.

As for the base model iPad, it comes in blue, pink, yellow, and silver, starting at $349 for the 128GB model. Cellular costs an additional $150, and education customers get $20 off. The other storage options for the iPad update are 256GB and 512GB. Like the iPad Air, the base model iPad can be ordered today for delivery March 12th.

AppStories - Ep. 425 - 32 minutes

The Missing Middle

FedericoJohn

This week, Federico and John examine the widening gap between consumer and enterprise apps, asking what happened to prosumer and small business app market.

On AppStories+, John doesn’t buy Apple’s explanation of why the iPhone 16e doesn’t have MagSafe and has an email-adjacent theory about task managers.

[Subscribe here.](https://www.macstories.net/podcasts/appstories/plans)

Subscribe here.

We deliver AppStories+ to subscribers with bonus content, ad-free, and at a high bitrate early every week.

To learn more about an AppStories+ subscription, visit our Plans page, or read the AppStories+ FAQ.

AppStories+ Deeper into the world of apps

AppStories Episode 425 - The Missing Middle

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32:14

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AppStories+ Deeper into the world of apps

This episode is sponsored by:

  • Incogni – Take your personal data back with Incogni! Use code APPSTORIES with this link and get 60% off an annual plan.

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The Latest from Comfort Zone, MacStories Unwind, and Magic Rays of Light

Enjoy the latest episodes from MacStories’ family of podcasts:

Comfort Zone

Chris has a first look at a new iPad stand, Matt is ready to drop out and have some fun, and a our Coldplay challenges pushes some of the gang to their limits.

MacStories Unwind

This week, Federico questions my character before discovering the joy of audiobooks, while I have been listening to more podcasts and have a question for listeners about which TV show he should watch next.

Magic Rays of Light

Devon and Jonathan highlight the premiere of German-language medical drama Berlin ER and go immersive arctic surfing on Apple Vision Pro.

Read more

Interesting Links

Federico

Apple published new developer docs explaining how apps can integrate with Apple Intelligence’s text summarization and priority classification of emails and messages thanks to new Core Spotlight APIs in iOS 18.4 and macOS 15.4. (Link) Legendary Apple designer Susan Kare, known for creating the original Macintosh icons, has released a collection of 32 new...

Can Apple Intelligence Fulfill the Promise of Workflow?

Siri.

Siri.

As we wait for Siri to gain the features promised last June by Apple, I thought it would be worthwhile to look further into the future. I’ve been thinking beyond Siri in part because I’m skeptical that Apple will be able to pull off what was shown off last year. The technical challenge alone is...

App Debuts

Federico

Plain Text Editor The latest app by indie developer Sindre Sorhus is an extremely simplified text editor for iPhone and iPad that embraces minimalism as the core feature of the app. As the name implies, the app is a barebones window where you can type in plain text. (It’s worth noting that Plain Text...