John Voorhees

3107 posts on MacStories since November 2015

John is MacStories’ Managing Editor, has been writing about Apple and apps since joining the team in 2015, and today, runs the site alongside Federico.

John also co-hosts four MacStories podcasts: AppStories, which covers the world of apps, MacStories Unwind, which explores the fun differences between American and Italian culture and recommends media to listeners, Ruminate, a show about the weird web and unusual snacks, and NPC: Next Portable Console, a show about the games we take with us.

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@johnvoorhees.macstories.net
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iPad Review Roundup: Cutting Edge Hardware and OS Frustrations

Source: Apple.

Source: Apple.

Late yesterday, iPad Air and Pro reviews were published, and I spent the evening reading and watching many of them, so I thought I’d share some highlights.

At Six Colors, Jason Snell, who has used and reviewed iPads for years, brings an excellent perspective to Apple’s latest iPad Pro. Like Federico, Jason is impressed with the iPad Pro’s hardware but frustrated by iPadOS:

This all leaves 2024’s modern iPad Pro in a very familiar place: It is a remarkable piece of hardware that can handle pretty much any task it’s capable of executing without breaking a sweat, and thanks to its new display, it’ll look great doing it. But it’s let down by iPadOS limitations (and more than a decade of slow-paced iPad development) that preclude it from being the shining star of Apple’s productivity line-up that it should probably be.

Also, like other reviewers, the iPad Pro’s new OLED screen was a highlight for Jason:

As a longtime user of the 12.9-inch iPad Pro, I’ve been spoiled the last few years by its Liquid Retina XDR display. It was good, but it added weight and thickness, and even its 2500 individual dimming zones couldn’t match the precision that an OLED display can bring. Apple has outdone itself with the new Ultra Retina XDR display, powered by a tandem OLED panel that offers dramatic contrasts and bright colors.

David Pierce strikes a similar note at The Verge:

This new iPad Pro feels, in many ways, like the finale of the 14-year history of the iPad, all the pieces finally in place. It also feels, as ever, like a futuristic device plagued by software stuck firmly in the past, one I’m not sure I’d recommend to most people.

I do love it, though.

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Apple Music Debuts a 10-Day Countdown of the 100 Best Albums

Apple Music kicked off a 10-day event today celebrating its newly-compiled list of the 100 Best Albums of all time. Apple’s press release explains that the list was created by:

Apple Music’s team of experts alongside a select group of artists, including Maren Morris, Pharrell Williams, J Balvin, Charli XCX, Mark Hoppus, Honey Dijon, and Nia Archives, as well as songwriters, producers, and industry professionals.

Apple also clarifies that its 100 Best Albums list is an editorially-created list that isn’t based on streaming statistics.

There are multiple ways to navigate Apple Music's 100 Best Albums list.

There are multiple ways to navigate Apple Music’s 100 Best Albums list.

Each day, Apple Music is revealing 10 new albums, starting with albums 91-100, which are:

Rachel Newman, Apple Music’s senior director of content and editorial, had this to say about the list:

100 Best brings together all the things that make Apple Music the ultimate service for music lovers — human curation at its peak, an appreciation for the art of storytelling, and unparalleled knowledge of music and an even deeper love for it. We have been working on this for a very long time, and it’s something we are all incredibly proud of and excited to share with the world.

Each album includes editorial content too.

Each album includes editorial content too.

The 100 Best Albums list can be accessed at 100best.music.apple.com. From there, you can listen on the web, add an album to your library, share it, or stream it with the Music app. Each album has its own page including written material that puts the album into context and lists each track, too.

Apple is also celebrating the 100 Best Albums list on Apple Radio and giving the creators of each album an award:

All 100 Best Albums recipients will be given an award comprised of blasted anodized aluminum, sourced entirely from recycled Apple products, in a unique polished PVD gold. The design on the back of the award takes its cues from a vinyl LP record and is inscribed with the artist’s name, the album title, and the album’s year of release.

I’ve enjoyed browsing through the first ten albums in this collection and appreciate that it’s being rolled out in stages, allowing listeners to explore a manageable number of albums each day. This will be a nice treat to look forward to for the next nine days.

MacStories Unwind: Federico Visits Medium Ben→

This week on MacStories Unwind, Federico and I discuss how Apple crushed it at its iPad event, and Federico lets loose in London.

Crushing It

Federico Lets Loose in London

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Apple Apologizes for Crush! Video

On Tuesday, Apple introduced its new iPad Pros with a video called Crush! that was meant to convey how much the device can do. The trouble was the way the video delivered the message, depicting musical instruments, books, a record player, paints, a TV, and many other creative tools being crushed by a hydraulic press. When the press opened, it revealed the new iPad Pro.

Crush! was widely criticized by the creative community, including actor Hugh Grant, director Reed Morano, and many others. Within hours, the story had spread beyond the tech industry to all corners of the mainstream media.

Today, as reported by The Verge, Apple vice president of marketing Tor Myhren made a statement to Ad Age, apologizing for the video saying:

Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.

Earlier today, Federico and I covered the firestorm caused by the video on MacStories Unwind+ for Club MacStories members. During the episode, which will be generally available tomorrow, Federico predicted this outcome, which I think is the right move given the widespread strong reaction to the video.

Stu Maschwitz on the Filming of Apple’s Let Loose Event→

This week’s “Let Loose” Apple event was filmed on the iPhone and edited on the Mac and iPad. During the event, filmmaker Stu Maschwitz noticed that some scenes featured a shallower depth of field than is possible with the iPhone’s cameras. Although he doesn’t cite a source, Maschwitz says he figured out how Apple got those shots:

“Let Loose” was shot on iPhone 15 Pro Max, and for several shots where a shallow depth-of-field was desired, Panavision lenses were attached to the iPhones using a Panavision-developed mount called the “Lens Relay System.” This rig is publicly available for rent from Panavision today, although not currently listed on their website.

As he further explains:

With Panavision’s new system, the iPhone’s own lens captures the areal image created by any Panavision lens you like. The iPhone provides the image capture, in ProRes Apple Log, of course.

In fact, “Let Loose” is the first Apple Event finished and streamed in HDR, pushing the iPhone’s capture abilities even further than “Scary Fast.”

The wildest part of all is the seamlessness of it all:

Or think of it this way: Apple confidently intercut footage shot with the most elite cinema lenses available with footage shot with unadorned iPhone lenses.

I appreciate Maschwitz’s perspective on the capabilities of the iPhone’s cameras. Having rewatched this week’s event a couple of nights ago, I would never have suspected it was shot on a mobile phone if I didn’t know to look for the note at the end of the video.

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Apple Music Adds Shazam Radio Spins Charts and a New Industry Program

Apple Music has launched Shazam Radio Spins, a new set of top chart playlists built by identifying music played by over 40,000 radio stations in over 200 countries and regions.

The centerpiece of the new charts is the global Top 200 Radio Chart, which is updated daily. Shazam has also begun publishing charts for a wide variety of genres like Pop, Dance, R&B/Soul, Hip-Hop/Rap, French Pop, Reggae/Dancehall, AfroBeats, Latin, Country, Singer/Songwriter, and more.

Apple Music subscribers can access Shazam Radio Spins from Shazam’s curator page in the Music app or Shazam’s website. So far, I’ve only been able to access the Top 200 Radio Chart in Apple Music, but I expect the genre-specific charts will begin to appear before long because they are already available on the web.

In addition to the new charts, Apple has introduced a new music industry partner program to help record labels and music distributors spot trends in the music industry. The new Apple Music Partner Program is available initially to a limited number of US labels and distributors that distribute via Apple Music.

Quinn Nelson of Snazzy Labs Explains the iPad Pro’s Tandem OLED Screen and the M4 Chip→

Tandem OLED display panels were new to me when Apple mentioned them during the “Let Loose” event yesterday. I figured it was another marketing term like Ultra Retina XDR, but it’s not.

As Quinn Nelson of Snazzy Labs explains in his excellent video, tandem OLED is a technology that stacks two OLED displays on top of each other, creating more light, greater electrical efficiency, and longer-lasting displays. The catch is that tandem OLED displays are hard to make without losing a lot of the light they generate. There have been multiple proposed solutions as Quinn explains, but it’s not clear how Apple has solved the issue with the new iPad Pros. What is clear, though, is that the technology is a big deal.

Quinn also explains the differences between TSMC’s 3-nanometer chip processes and why the M4 ‘…is a necessary strategic leap. It’s not a computational leap.’ The entire video is worth watching a couple of times to understand the nerdiest bits and why they hold so much promise for Apple’s future hardware releases.

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Marvel Studios and ILM Immersive Announce an Upcoming Vision Pro Project Based on the ‘What If…?’ Series

Source: The Walt Disney Company.

Source: The Walt Disney Company.

Today, Marvel Studios and ILM Immersive announced What If…? – An Immersive Story for Disney+ subscriber on the Apple Vision Pro. What If…? is Marvel Studios’ animated series that considers what might occur if major events in the Marvel Cinematic Universe turned out differently. Drawing on the animated series, the creators say:

Fans will be invited to step inside the Multiverse like never before and have the chance to dive into an immersive, narrative-driven and innovative story in mixed reality.

![](https://cdn.macstories.net/whatifimmersive_screenshot_watcherinfinitystone-1440x810-1715184370919.png)

Executive producer Brad Winderbaum adds that:

What If…? the animated series as well as the comic book has always been about looking over the horizon into realities that have yet to be conceived. What If…? – An Immersive Story takes this one step further and actually allows you to visit these strange new worlds, not as a Watcher but as an actual participant. The creative work on this project is nothing less than stellar and we could not be more excited for fans to interact firsthand with some of their favorite Marvel heroes.

There’s not a lot of detail on the special hour-long project yet, but Marvel Studios and ILM Immersive promise more details soon. Still, it’s good to see Marvel Studios and ILM Immersive are working on this. The interactive content for the Vision Pro has been sparse since its launch, so hopefully, this is a sign that the market is big enough to support more interactive content, and the Vision Pro will be expanding to other countries soon.

I appreciate the advance notice, too. I’ve had the What If…? series in my queue for a while, and now I have another reason to check it out.

Apple’s May 2024 Let Loose Event: All The Small Things

Apple’s presentation moved fast yesterday, and since the event concluded, more details have emerged about everything announced. We’ve been combing Apple’s product pages, social media, and other sources to learn more about everything announced, which we’ve collected below:

  • Chance Miller of 9to5Mac, reporting based on a memo sent to Apple Store employees that Apple will no longer include stickers in the boxes with the iPads introduced yesterday. Instead, retail stores will have a small number of stickers on hand for customers who ask for them.
  • One of the first things I noticed in yesterday’s video presentation was that Tim Cook’s shoes were different somehow. The detail wasn’t enough to identify them from the streamed video, but it turns out that they were Nike Air Max 1 ‘86’s that were ‘Made on iPad,’ which was embroidered on the tongue of the shoes. Apple has published a Reel on Instagram showing the shoes sketched on an iPad.
  • MacRumors reports that the new iPad Pros support lower refresh rates but not the iPhone Pro’s always-on feature. Nonetheless, the lower refresh rate support should help the iPad Pros extend battery life depending on how the iPad is used.
  • As I first learned from MKBHD’s iPad Pro first impressions video, the new Magic Keyboard for iPad Pro includes a 60W USB-C charging port, which is a significant increase from the previous model.
  • As Dan Moren explained on Six Colors, Apple appears to be binning the M4 chips in the new iPad Pro models with the 1TB and 2TB storage tiers sporting an additional performance core.
  • The Verge reported that the new iPads have eliminated physical SIM cards in favor of eSIMs, which is likely a space-saving measure.

You can follow all of our May 2024 Apple event coverage through our May 2024 Apple event hub or subscribe to the dedicated May 2024 Apple event RSS feed.