John Voorhees

3007 posts on MacStories since November 2015

John is MacStories’ Managing Editor, has been writing about Apple and apps since joining the team in 2015, and today, runs the site alongside Federico.

John also co-hosts four MacStories podcasts: AppStories, which covers the world of apps, MacStories Unwind, which explores the fun differences between American and Italian culture and recommends media to listeners, Ruminate, a show about the weird web and unusual snacks, and NPC: Next Portable Console, a show about the games we take with us.


Bookshop.org Now Supports Local Booksellers with eBook Sales

Bookshop.org launched in 2020 as a way to sell books online while still supporting local bookstores, which have become a rarity in the U.S. The company has seen success selling physical books online. As Boone Ashworth explains at Wired:

For physical books, Bookshop lets buyers direct 30 percent of the proceeds of a sale to their favorite participating bookstore. An additional 10 percent of those sales, plus the sales of books that are not earmarked for a specific store, gets split up and distributed to every store on Bookshop’s platform.

Now, Bookshop has added eBooks that can be purchased online and read in the company’s new Bookshop.org app, available for iPhone, iPad, and Android devices. Ashworth breaks down how these sales work:

Ebook sales through Bookshop, however, will see 100 percent of the proceeds going to the store that sells them through the platform. If a user buys an ebook directly from Bookshop without naming a bookstore they want to support, then a third of that profit will go into the pool of funds that gets divided between stores. The rest will go to pay for Bookshop.org’s engineers and server costs.

Giving local bookstores the ability to sell eBooks fills a big hole for those businesses. Bookshop CEO Andy Hunter shared the company’s motivation for offering eBooks with Wired:

“It’s crazy that bookstores can’t sell ebooks to their customers right now,” Hunter says. He says he wants this program to continue his company’s mission of propping up local bookstores, but he also hopes this move will help take Amazon down a peg as well.

I’ve tried Bookshop’s app briefly with some book previews, and it works well. The settings options aren’t as extensive as in other eBook readers, but the basics – like text size, pagination versus scrolling, a couple of font options, and light, dark, and paper themes – are all there. The design makes browsing your library of books or finding something new to read easy, too. It may not be enough for some readers, but this is a 1.0 release, so I’m optimistic additional options will be offered with time.

It’s great to see Bookshop offering eBooks. We have an excellent bookstore here in Davidson that I love to browse, but more often than not, I prefer an eBook over the paper version, so it’s nice to have that as an option now.

The Bookshop.org app is available on the App Store as a free download. eBooks must be purchased online and synced with the app.

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Sotheby’s Is Auctioning Custom iPods from the Late Karl Lagerfeld’s Massive Collection

Behold, the BlingPod. Source: [Sotheby's](https://www.sothebys.com/en/buy/auction/2025/karl-karl-lagerfelds-estate-v-le-studio-pf2553/a-set-comprising-an-ipod-classic-apple-and-a-micro)

Behold, the BlingPod. Source: Sotheby’s

Sotheby’s is auctioning the estate of renowned designer Karl Lagerfeld. The auction house, which is auctioning the estate’s assets in multiple lots, includes several collections of classic iPods and custom iPods, like the ultra-blinged-out one above. The estate’s collection also includes these first-generation iPod Nanos that Parker Ortolani posted on Mastodon:

Source: [Sotheby's](https://www.sothebys.com/en/buy/auction/2025/karl-karl-lagerfelds-estate-v-le-studio-pf2553)

Source: Sotheby’s

Compared to Lagerfeld’s full collection, though, Sotheby’s selection is a drop in the bucket. It’s estimated that the designer owned over 500 iPods when he passed away. According to graphic novelist Warren Ellis’s website:

Lagerfeld famously had an “iPod nanny” to digitise his collection for the iPods and to add new music to new devices. This is how he ended up with over 300 of them – he treated them like cassette tapes.

Source: [Sotheby's](https://www.sothebys.com/en/buy/auction/2025/karl-karl-lagerfelds-estate-v-le-studio-pf2553).

Source: Sotheby’s.

I’m impressed with Lagerfeld’s commitment to the iPod long after all but the Touch was discontinued. There’s a lot to be said for single-purpose devices like the iPod. I’d love to see Apple bring the iPod back one day, even if it were just a limited run. But if they do, I hope they get weird with it and take inspiration from some of these great custom iPods from Lagerfeld’s collection.

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iOS and iPadOS 18.3 Tweak Apple Intelligence and Add a Few Features

Starting them young. Source: Apple.

Starting them young. Source: Apple.

The drip, drip, drip of Apple Intelligence continues with iOS and iPadOS 18.3. There are still some big-ticket features announced at WWDC 2024 that are yet to come, but with today’s release, Apple keeps ticking items off its list.

The biggest change is one that is largely hidden from view. Starting with iOS and iPadOS 18.3, Apple Intelligence is turned on by default. That should result in greater adoption of the features, and it’s a good indicator that Apple is confident LLM hallucinations won’t come back to bite the company in its reputation. We’ll see about that last bit, but given the size of the iPhone market, Apple’s guardrails have held up reasonably well so far.

That said, Apple is walking back one feature a little. Notification summaries will no longer be applied to news apps, after some high-profile confabulations. Given that news apps typically send headlines, which are inherently summary in nature, I don’t think that’s a great loss, although the change is reportedly temporary. However, one change to notifications is not temporary: starting with iOS and iPadOS 18.3, summarized notifications appear in italics to help distinguish them from other notifications.

Visual Intelligence has been updated in iOS 18.3 as well. Accessed by pressing and holding the iPhone’s Camera Control, Visual Intelligence can now add events to your calendar, identify animals and plants, and get information about places around you, such as a store or restaurant’s hours.

The latest update also adds back a Calculator feature. When you tap the equals sign repeatedly, the Calculator app will apply the last-used operation each time.

Finally, Apple introduced its latest Black Unity Collection earlier today. The iPhone and iPad wallpapers are part of iOS and iPadOS 18.3, and the new Unity Rhythm watch face is included with watchOS 11.3.


DeepSeek Tops the App Store Charts and Sends AI Stocks on a Wild Ride

DeepSeek's newfound popularity has made it impossible to log in as of the publication of this story.

DeepSeek’s newfound popularity has made it impossible to log in as of the publication of this story.

And just like that, ChatGPT has been dethroned from its perch at the top of the App Store’s free app list, replaced by DeepSeek, another AI app. What’s interesting is that DeepSeek, which was developed by a Chinese startup, was reportedly created at a fraction of the cost of ChatGPT and other large language models developed in the US, which has tech stocks in turmoil.

Last week, DeepSeek revealed its latest LLM, which matches or outperforms OpenAI’s o1 model in some tests. That’s nothing new. AI companies have been one-upping each other for months. What’s different is that DeepSeek was reportedly built with a fraction of the hardware and at a fraction of the cost of OpenAI’s o1 and models like Anthropic’s Claude.

DeepSeek is also open source, potentially undermining the financial viability of U.S. and other for-profit companies that have spent hundreds of millions of dollars developing models that require a paid subscription. And, because it’s free, DeepSeek rocketed to the top of the App Store’s free app list, passing OpenAI’s ChatGPT, which has been at or near the top of the list for months.

That has caused a stir in Silicon Valley. As VentureBeat’s Carl Franzen puts it:

The open-source availability of DeepSeek-R1, its high performance, and the fact that it seemingly “came out of nowhere” to challenge the former leader of generative AI, has sent shockwaves throughout Silicon Valley and far beyond, based on my conversations with and readings of various engineers, thinkers and leaders. If not “everyone” is freaking out about it as my hyperbolic headline suggests, it’s certainly the talk of the town in tech and business circles.

Now, as DeepSeek is starting to look like the real deal, the stock market is causing competitors’ stocks to drop, including NVIDIA’s, which, according to the Financial Times, fell 13% at the opening of the New York Stock Exchange.

If there’s one thing that has been a truism of the AI industry over the past couple of years, it’s that it moves very fast. Today’s leaders are tomorrow’s laggards. Will DeepSeek dethrone the U.S. AI companies? It’s far too early to know, but it certainly is beginning to look like there’s a new horse in the race.


Apple Announces the 2025 Black Unity Collection

Source: Apple.

Source: Apple.

To honor Black History Month, which starts in February, Apple has released a new Black Unity Collection. Similar to 2024’s collection, the 2025 edition includes a Sport Loop band, iPhone and iPad wallpapers, and an Apple Watch face.

According to Apple’s press release:

Black creatives and allies at Apple collaborated on the design of the new collection. The collection, Unity Rhythm, weaves together the colors of the Pan-African flag: black, green, and red. The Black Unity Sport Loop is woven in a custom pattern of raised and recessed loops that creates a lenticular effect, revealing green on one side of each loop, and red on the other. When the band is worn, the colors appear dynamic, shifting from green to red as a user moves their wrist, and the color yellow appears in the transition, as if by magic.

The wallpapers spell the word “Unity,” which matches the pattern on the Watch face and colors of the Watch band. The Unity Rhythm watch face also includes a rhythmic chime on the hour and half-hour.

Source: Apple.

Source: Apple.

Apple is also supporting several organizations with grants, including the Ellis Marsalis Center for Music in New Orleans, Battersea Arts Centre in London, Music Forward Foundation in Los Angeles, Art Gallery of New South Wales in Sydney, and The National Museum of African American Music in Nashville, Tennessee.

The Apple Watch Black Unity Sport Loop is available to order online today and will be in stores this week for $49. The Unity Rhythm watch face and wallpapers will be available in a future software update.


Introducing Our Updated iPad Hub

We’ve updated MacStories’ iPad hub. You may not have noticed before, but it’s linked right there in the masthead, and it’s an amazing resource. The iPad hub collects over a decade of Federico’s coverage of years of iPad hardware and iPadOS. It’s a fantastic historical resource and the best place to find his latest coverage.

Federico has been using and writing about the iPad since its beginning. His many hardware reviews benefit from that in-depth knowledge and his experiments in modularity and creating a hybrid laptop-tablet are legendary.

On the iPad hub, you’ll find:

If you love the iPad as much as we do, check out our iPad hub. It’s a fantastic resource and a fun trip through Apple’s hardware history.

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The Latest from Comfort Zone, Magic Rays of Light, and MacStories Unwind

Enjoy the latest episodes from MacStories’ family of podcasts:

Comfort Zone

Matt has an announcement to make (and a cool app to talk about), Chris brought a bag of goodies, and Niléane brought a fun challenge around using our mice in interesting ways.


Magic Rays of Light

Sigmund and Devon highlight the premiere of Apple Original thriller Prime Target, share their perspectives on the conversation surrounding dark scenes in shows and films, and recap the gripping second season of Silo.


MacStories Unwind

This week, a neighborhood explosion, oats, root vegetables, and coffee, plus a classic sitcom, a unique videogame, and an action-packed movie.

Read more


Epic Games Announces iOS Store Expansion in the E.U.

The Epic Games Store, which is available in the E.U. on iOS as a result of the Digital Markets Act and globally on Android, is expanding.

During a press briefing, Epic’s Tim Sweeney said:

Our aim here isn’t just to launch a bunch of different stores in different places, but to build a single, cross-platform store in which, within the era of multi-platform games, if you buy a game or digital items in one place, you have the ability to own them everywhere.

As part of the store expansion, The Verge’s Lauren Feiner reports that Epic will cover Apple’s E.U. Core Technology Fee charged on free games for the first 12 months. Epic will also offer monthly free games, and eventually, weekly freebies. The new games aren’t available just yet, but should be soon.

It’s good to see Epic expanding its offerings on iOS and Android. Alternative marketplaces have grown slowly in the E.U., but with Epic willing to reduce the financial risk of Apple’s Core Technology Fee, we should start seeing Epic’s store expand more rapidly.

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The Vision Pro Lends a Hand to the STRUTT evĀ¹ Personal Mobility Device

YouTuber Two F Zero T has a first look at the STRUTT ev¹, a personal mobility device that was shown off at CES and can be controlled with the Vision Pro. The video, which I first saw linked by Apple’s Mike Stern on Mastodon, demonstrates the impressive tech packed into the STRUTT ev¹, including a unique integration with the Vision Pro. Thanks to Apple’s headset, users can navigate their surroundings with the Vision Pro’s eye and head tracking.

One of the things that’s easy to forget is that the Vision Pro builds on Apple’s years of accessibility research and development, which pioneered many of the interactions central to how people use it. With the release of the Vision Pro, developers working on new hardware like the STRUTT ev¹ can build on Apple’s innovation to offer an even richer feature set in their products. It’s a virtuous circle that benefits everyone. Apple’s products work better for more people, and companies like Strutt can build on that technology to offer an enhanced experience to their customers, too.

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