Chris Herbert

730 posts on MacStories since September 2010

Vector & pixel trafficker for Seymour Midwest LLC, regular MacStories contributor, Hip-Hop junkie all day long; Apple addict circa 1976.

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The New Yorker iPad App Launches

The New Yorker, an American magazine of reportage, commentary, criticism, essays, fiction, satire, cartoons, and poetry published by Condé Nast, was released today for iPad. Read the editors’ note about the app.

What’s cool: A video with Jason Schwartzman (directed by Roman Coppola) demonstrating the app, and the use of the Digital Magazine Solution from Adobe. What’s not cool - $5 an issue; a printed subscription is way cheaper. Demo video after the break. Read more



iAds - 21% of Mobile Market by Year’s End?

First let me take a minute to point something out. A few weeks ago Carol Bartz, Yahoo! CEO, told Reuters the iAd system will “fall apart for them.” Boo hoo Yahoo. Okay, let’s move on, but nice try Carol!

By the end of 2010, Apple is predicted to have matched Google in the percent of ads in the mobile market at 21%. According to Bloomberg Businessweek, “Google, Microsoft, and Yahoo! have swiftly lost share in the U.S. mobile advertising market to Apple’s new iAd(s).” Google’s share will drop to 21 percent, from 27 percent last year. Yahoo will drop to 9 percent, from 12 percent last year. Microsoft will drop to 7 percent, from 10 percent. (numbers by researcher IDC) Read more


iPod Nano + Dreamcast VMU = Nostalgia

This is for all you old school Sega Dreamcast users - a hardware mod to use your old Virtual Memory Unit (VMU) as a handy-dandy sixth generation iPod Nano case. Just open the VMU unit, place the Nano inside the case, fit the headphone wire (with some work) and put it back together. Not only does this destroy Apple’s minimal design principles but it gives your Nano a protective beige case - but isn’t it cool? Pictures and video goodness below. Read more


Apple, Mobile Phone Profit Analysis

Asymco has posted an interesting story/graph on the analysis of mobile phone profits. Horace Dediu writes, “if the available profit (i.e. excluding losses) were summed and each vendor’s profit were measured as a percent of this total, this chart would tell the story of the last three years.” Read more



Princess Peach’s iPad Case

Power up your iPad with these new cases from Hobby Groovy. Inspired by Nintendo’s Super Mario series, these cases are designed for the Apple iPad. There’s also a pocket on the exterior front that would be great for notebooks, CDs or DVDs, pens or even another iPad. Read more


Ruler 2 - How Does It Measure Up?

Admit it, the iPhone in your pocket is like a Swiss Army Knife - it’s easy to carry and has a tool for almost every job; oh yeah, and it makes phone calls too. A ruler isn’t something you need all the time but oh-so-important when you do. So why not have an app that takes precise measurements? That’s where Ruler 2, by Andrew & Alexa, comes into play - its simple, easy to use and precise for not being an physical analog ruler. The UI elements are large, easy to read and retina display ready. The ruler has a great texture and looks very lifelike and the little cog wheels give the slider realistic movements. Read more