AppStories, Episode 332 - WWDC 2023: Final Thoughts and Predictions→

This week on AppStories, we recorded our last-minute thoughts and predictions for WWDC before a live audience in the Club MacStories+ Discord community.

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On AppStories+, we answered questions from Club MacStories members.

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Last Week, on Club MacStories: Our WWDC Travel Home and Lock Screens and Ben McCarthy’s Development Desk Setup

Because Club MacStories now encompasses more than just newsletters, we’ve created a guide to the past week’s happenings:

MacStories Weekly: Issue 371

Ben McCarthy's Desk Setup.

Ben McCarthy’s Desk Setup.

iMazing: The Powerful Local Tool for iPhone and iPad Management [Sponsor]

iMazing is the must-have multi-tool for everyone who prefers or needs to manage iPhone or iPad devices locally from their Mac or PC.

Whether you’re an individual, family, small business, or enterprise, iMazing delivers powerful and easy-to-use solutions for working with your Apple mobile devices and their contents.

These features include:

  • backup iPhone or iPad to external storage or NAS volumes, with snapshot support (like TimeMachine for iOS devices)
  • browse the contents of old device backups; export any data from them
  • export or print SMS, MMS, iMessage, and WhatsApp messages, including attachments and metadata (great for memories or business purposes)
  • easily place a device in kiosk mode (use old iPads as photo frames or dedicated FaceTime devices)
  • create blueprints and bulk configure devices locally with iMazing Configurator
  • migrate your business from one MDM solution to another without losing any device data

iMazing also packs powerful media transfer capabilities, enabling you to browse and export photos and videos from your devices faster and with more options than Apple’s own Image Capture. iMazing can also export music and playlists from any Apple mobile device to your computer, so that special recording that only survives on your old iPod can be enjoyed elsewhere.

Many iMazing features are also available free of charge, including Spyware Analyzer and QuickTransfer, the faster way to transfer files from your computer to a device with just a single drag-and-drop.

iMazing provides the power and flexibility that pro users demand with the ease of use and flexible export features that all users will love. Try iMazing today for free by visiting their website and taking it for a spin.

Our thanks to iMazing for sponsoring MacStories this week.

MacStories Unwind: Travel Stories and Games

AppStories+ Deeper into the world of apps
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AppStories+ Deeper into the world of apps

This week on MacStories Unwind, Federico and I share our preparations for traveling to California for WWDC, I recommend Laya’s Horizon, an iPhone game, and Federico has more thoughts on Tears of the Kingdom.

John’s Pick:

MacStories Unwind+

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Reddit Quotes Extraordinarily High API Pricing to Apollo Developer→

I’ve never used Reddit without a third-party app. For a while, that was Narwhal, and most recently, Apollo. Sure, I read Reddit in Safari once in a while when a Google search leads me there, but I’ve never used Reddit’s first-party app because it’s never been as good as third-party alternatives.

In April, Reddit announced that it would start charging users for API access. Sound familiar? Yes, it’s a lot like what played out with Twitter’s API and third-party apps. And just like Twitter, Reddit is charging a price for its API that’s so steep, it’s hard to imagine any third-party apps will be able to pay it.

Christian Selig, the creator of the immensely popular Reddit client Apollo, on the pricing he was quoted:

I’ll cut to the chase: 50 million requests costs $12,000, a figure far more than I ever could have imagined.

Apollo made 7 billion requests last month, which would put it at about 1.7 million dollars per month, or 20 million US dollars per year. Even if I only kept subscription users, the average Apollo user uses 344 requests per day, which would cost $2.50 per month, which is over double what the subscription currently costs, so I’d be in the red every month.

I hope Reddit reconsiders its pricing, but I’m afraid we may be seeing the end of the era when platforms used free or cheap APIs to accelerate their growth. Reddit may be within its rights to charge so much, but that doesn’t make it any less a slap in the face to app developers like Selig, whose app has helped grow Reddit’s business. Between this and Twitter, it’s hard to imagine new services attracting third-party support as a way to grow their businesses ever again.

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Economist Group Concludes Apple’s App Store Ecosystem Is Responsible for Facilitating $1.1 Trillion in Commerce

Today, Apple released the results of an independent study of the App Store economy by the economists at Analysis Group. According to the report, it was supported by Apple, but the conclusions and opinions expressed in it are those of the Analysis Group alone.

If you’re thinking, ‘Wait, I thought Apple just issued a press release about the app economy,’ you’re mostly right. That was the same group of economists reporting specifically on the success of small app developers, whereas this report extends beyond apps to other transactions facilitated by apps.

What the report shows is that the App Store economy is far larger than just apps. Along with app sales and subscriptions, the Analysis Group looked at the sale of physical goods, services, and advertising through apps downloaded from the App Store. What the results of the study show is that this more broadly-defined market accounted for about $1.1 trillion in sales in 2022, an enormous number by any measure.

The study includes some interesting insights into the App Store and the economy surrounding it:

  • The broader App Store ecosystem grew 29%, but digital goods and services, which is a category that includes more than just App Store sales, only grew 2% in 2022
  • Over 90% of billings connected to the App Store occurred outside of it
  • Ride-sharing and travel sales accounted for a big part of the App Store ecosystem’s growth in 2022
  • Other categories that saw big increases are grocery sales, food delivery and pickup services, and general retail sales

It’s worth considering the broader purpose of this study and the results that Apple has highlighted. The message of the report is that the impact of the App Store extends beyond apps, which is accurate. From that broader perspective the fees paid to Apple as a percentage of overall sales are lower, which is an argument the company will surely make to regulators and in antitrust disputes. Whether that perspective is relevant or persuasive in those contexts remains to be seen.

In any event, the App Store drives a remarkably large engine of commerce, the likes of which are reminiscent of the Internet itself. That’s an enormous accomplishment, of which Apple is understandably proud. However, it’s also important to remember that it’s an engine to which just one company holds the keys.

Detail Duo and Detail for Mac: A Modern, Machine Learning-Powered Approach to Video

It’s harder than ever to push Apple devices to their limits. Sure, some apps and workflows will do it, but for everyday tasks, Apple silicon has opened a gap between hardware and software that we haven’t seen in a while.

The transformation was gradual with the iPhone and iPad compared to the sudden leap the Mac took with the M1, but the result is the same. There are fewer and fewer apps that push Apple’s chips to the max.

That’s beginning to change with the focus on machine learning and Apple silicon’s Neural Engine. While pundits fret over Apple’s lack of an AI chatbot, developers are building a new class of apps that use local, on-device machine learning to accomplish some pretty amazing feats on all of Apple’s devices.

Detail Duo.

Detail Duo.

Great examples of this are the apps by Detail, an Amsterdam-based startup. Detail has two apps: Detail Duo, an iPhone and iPad video production app, and Detail for Mac, which does something similar but with a focus on multi-camera setups more suitable to a desktop environment.

As I explained in my Final Cut Pro for iPad first impressions story last week, I don’t work with much video. However, I’ve been dabbling in video more, and I’ve discovered a story as old as personal computers themselves.

Every hardware advance that creates a huge amount of performance headroom is eventually consumed by the ever-growing demands of apps. That’s just as true with Apple silicon as it was for other chip advances. What seemed like more power than average consumers would ever need quickly becomes a necessity as apps like Detail Duo and Detail push that hardware to its limits.

It’s these sorts of advances that I find incredibly exciting because when they’re coupled with intuitive, well-designed apps, they open up entirely new opportunities for users. For Detail, that means simplifying and democratizing video production that would have been out of reach of most users not that long ago, expanding access to video as a creative outlet.

Before digging into these apps further, though, you should know that my son Finn is on the team building Detail and Detail Duo. That’s one of the reasons I’ve known about and followed these apps for a long time now. I figured that’s context readers should know.

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