In spite of previous rumors suggesting Sony would never consider releasing an iOS app again after the rejection of their eBook reader application a few months ago, the company pulled the trigger today on the official Crackle app for iPhone and iPad. Crackle, a growing digital entertainment platform that offers movies and TV shows from Sony’s library (including series from Columbia Pictures and Sony Pictures Classics), allows you to stream content over WiFi and 3G, it’s universal and has “unlimited, on demand viewing.” Crackle, however, is only available in the United States and with “selected content” to viewers from the UK, Canada and Australia.
You can browse by Movies, TV shows, Originals and Genres, or build your queue to organize the content you want to watch later. The design looks decent from the screenshots, and there are some sharing options as well. Alternatively, you can buy movies and episodes on iTunes with the tap of a button.
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