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‘Becoming Steve Jobs’ Is a New Book about Steve Jobs That Arrives March 24

A new book about Steve Jobs, authored by Brent Schlender and Rick Tetzeli will arive later this month on March 24th. Titled 'Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader', the book promises to answer the question of how the exiled Steve Jobs managed to return to Apple and 'become the most effective visionary business leader of our time'.

Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.

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Automatic: Your Smart Driving Assistant on Your Smartphone [Sponsor]

There’s a mountain of data inside your car waiting to be unleashed, and all you have to do is plug in a quick little connector and download a mobile application.

Automatic is a smart driving assistant that plugs into your car's data port and lets you connect your smartphone (either iPhone or Android) with your car. By  talking to your car’s onboard computer and using your smartphone’s GPS and data plan to upgrade your car's capabilities, Automatic will allow you to easily diagnose your engine light, never forget where you parked your car, and save hundreds of dollars on gas.

Automatic learns your driving habits and gives you suggestions through subtle audio cues to drive smarter and stop wasting gas. Thanks to a map view available on your phone, Automatic can display a trip timeline after every driving session, showing you how you're doing with a Drive Score; the app can even track local gas prices and tell you how much you're spending.

In case of engine problems, Automatic can decipher what the "check engine" light means and show you a description of the issue with a possible solution. And thanks to a feature called Crash Alert, Automatic can detect many types of serious crashes and automatically alert local authorities as well as your loved ones when you can't.

Automatic is currently available in the US for iPhone and Android devices, with a 45-day return policy and free shipping in 2 business days.

MacStories readers can go to automatic.com/macstories to get $20 off and buy Automatic at just $79.99. For more information, check out Automatic's website.

Our thanks to Automatic for sponsoring MacStories this week.


Apple to Live Stream March 9 Event

With an update on their website, Apple has confirmed that they will offer a live stream of the March 9 event, rumored to focus on Apple Watch.

Join us on March 9 at 10 a.m. PDT for our special event. Watch the live video and follow every moment on apple.com/live.

In November, Apple released WatchKit, a set of developer tools to allow developers to make apps for the Watch, which will be bundled inside iOS software on the App Store. Apple is expected to show off Watch apps from launch partners at the March 9 event. This wouldn't be the first time Apple has live streamed an Apple Watch presentation – the company prominently featured a live video event for the original Watch introduction in September 2014, alongside a live blog of the media event with photos and text updates on Apple.com.

The March 9 event will be streamed live at apple.com/live, with an Apple TV channel likely to be added a few hours ahead of the event.


Apple Announces Media Event for March 9

As first reported by Jim Dalrymple at The Loop, Apple will hold a special media event on March 9 at the Yerba Buena Center in San Francisco.

Apple on Thursday sent out invites for a special event to be held on March 9, 2015. The event will be held in San Francisco at the Yerba Buena Center for the Arts, a venue that Apple has used many times before for special events.

According to recent speculation, Apple will set the stage for a second presentation of the Apple Watch, first unveiled alongside the iPhone 6 and Apple Pay in September 2014. Apple's CEO Tim Cook previously announced that Apple Watch will be released in April in the United States, although it's not clear when the device will be released in the rest of the world. It's possible that the event will see the company announcing official release dates for more markets this year.

In November, Apple released WatchKit, a set of developer tools to enable app makers to develop apps for the Watch. WatchKit apps will depend on iPhone counterparts – initially, Watch apps will be included inside the same bundle of iPhone apps – and Apple will likely use the event for formal app announcements from major partners as well as independent developers on March 9.




Igloo: An Intranet You’ll Actually Like [Sponsor]

Why invest in the latest, sleekest devices if you are going to use them to stare at an intranet website that looks like it was built in the 90’s?

Not only can Igloo be customized to look exactly like your brand, but with its responsive design, it’s automatically optimized for almost any device you’re using, including the latest iPhone 6 or 6 Plus. And just like your favourite Apple devices, Igloo helps you do your best work.

Share files, coordinate calendars, provide status updates and manage projects. Igloo’s not just for your traditional intranet stuff like HR policies and expense forms. It also lets you work better together with your teams. And it keeps getting better.

Our latest upgrade, Viking, gives you more control over how you interact with documents, gather feedback and make changes. We’ve even added the ability to track who has read critical information (like read receipts in your email, but less annoying) to keep everyone on the same page.

Not convinced yet? We understand love doesn’t happen overnight. If you sign up now, we will let you try our platform for free for as long as you want.

Our thanks to Igloo for sponsoring MacStories this week.


Apple Investing €1.7 billion to Build Data Centers in Ireland and Denmark

An Apple Press release this morning announced that the company will be investing €1.7 billion (US$1.93 billion) to build and operate two new European data centers. The two data centers, one in County Galway, Ireland and the other in Denmark’s central Jutland, will both be powered by 100 percent renewable energy according to Apple. The two new European data centers are expected to be in operation in 2017 and will be used to power Apple's various online services including the iTunes Store, App Store, iMessage, Maps and Siri.

“We are grateful for Apple’s continued success in Europe and proud that our investment supports communities across the continent,” said Tim Cook, Apple’s CEO. “This significant new investment represents Apple’s biggest project in Europe to date. We’re thrilled to be expanding our operations, creating hundreds of local jobs and introducing some of our most advanced green building designs yet.”

In its press release, Apple focuses on how they have continued to support jobs in Europe, claiming that they support over 672,000 jobs in the region and paying out €6.6 billion to European app developers. The press release also makes particular and repeated reference to the fact that these new data centers will be powered by 100 percent renewable energy, one of the key environmental benchmarks the company has been keen to demonstrate in recent years.

“We believe that innovation is about leaving the world better than we found it, and that the time for tackling climate change is now,” said Lisa Jackson, Apple’s vice president of Environmental Initiatives. “We’re excited to spur green industry growth in Ireland and Denmark and develop energy systems that take advantage of their strong wind resources. Our commitment to environmental responsibility is good for the planet, good for our business and good for the European economy.”

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Apple Debuts ‘Make a Film with iPad’ Advert

Coinciding with Sunday's Academy Awards Ceremony, Apple debuted a new iPad advert with a focus on making films. The advert features students from Los Angeles County High School for the Arts (LACHSA) as they prepare and shoot films for a school project. Also featured in the advert is Martin Scorsese, with audio excerpts from his 2014 commencement speech to the NYU Tisch School of the Arts serving as the narration to the advert.

iPad is the ultimate tool for independent filmmakers. It lets them chase their ambitions and dive deeper into the work they’re so passionate about. Learn how students at Los Angeles County High School for the Arts relied on the power and versatility of iPad to write, produce, shoot, score, and edit their films in a matter of days.

Like most of Apple's recent adverts, they've set up a page on their website with more information about the advert and those featured in it. As noted on the page, the apps featured in this advert are Final Draft Writer, FiLMiC Pro, Garageband, and VideoGrade.

We've embedded the advert below, but you can also view it on Apple's website and on YouTube.

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IFTTT Launches New ‘Do’ iPhone Apps for Personalized iOS Shortcuts

Popular web automation service IFTTT unveiled three new iPhone apps today, aimed at allowing users to set up their own custom shortcuts for notes, the camera, and buttons to quickly trigger recipes. The three apps, called Do Note, Do Camera, and Do Button, abstract some of the functionality from the full IFTTT service for a lightweight experience with an easier setup for popular use cases. According to the IFTTT website, the main IFTTT app will be renamed “If”.

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