Reported last week, IFTTT has raised $30 million in funding. In the NYT article covering the news, Mike Isaac included a mention of paid features coming soon to the service:
The company also plans to soon introduce its first revenue streams, and will offer a paid version of its product for users who want to connect different accounts to the service. A social media manager for a company, for example, could connect multiple Twitter accounts to IFTTT and set up recipes specific to each account.
IFTTT has become a service that I rely upon for tasks that would waste several minutes every day. I archive my tweets in Evernote, receive notifications in Launch Center Pro, and save my sleep and weight logs using IFTTT. Paid accounts have been on the roadmap for years now, and I hope that what they're planning will generate enough revenue to be sustainable. It'd be a sad geek world without IFTTT.