Ahead of the Apple Watch release next month, Apple has begun approving the first wave of Watch apps from a selected group of developers. Here's Juli Clover, reporting for MacRumors:
As of today, several popular iOS apps have been updated with built-in Apple Watch apps, including Evernote, Dark Sky, Things, and Target.
Additional apps with Apple Watch support will be rolling out over the course of the day, giving us a first look at how many of the apps on the device will function. We'll be updating this post with a list of Apple Watch apps that are available as they come out in the App Store.
See iDownloadBlog for a running list of the updated apps.
I received two Watch app updates on my iPhone – Evernote and Lifesum. In both cases, the apps are indicative of the kind of functionality that will be enabled in the initial group of Apple Watch apps. Evernote will let you dictate new notes, view existing ones, set reminders and receive notifications, and even search for notes in your account. Lifesum will bring “simple” food tracking to your wrist, plus suggestions, exercise reminders, and daily tips to live healthy. I'm curious to see how iPhone apps will bring a subset of their functionality to the Watch, and especially how quickly I'll find a balance between useful notifications and annoying interruptions.
I also think timing is interesting. For the first time in several years, a new Apple product will be reviewed by people who have access to third-party apps from the App Store. When the iPhone launched, there was no App Store; when the iPad launched, reviewers didn't have access to public downloads from the iPad App Store.
That won't be the case with Apple Watch, and this is a clever choice from Apple. Because the Watch is many things, it needs apps to offer a more complete picture of its potential. By approving the first Watch apps this week, reviewers (and customers at the try-on sessions in the retail stores) will get access to a selection of third-party apps that can show how the Watch will integrate in everyday life through the apps they already use.
Smart move, and good timing.