Just a little over three years ago, I found myself unemployed, so I started MacStories. It wasn’t easy. Not because of WordPress, FTP, or getting black pixels to appear on a white background. I’ve never had a problem with putting words on a screen.
It wasn’t easy because where I live, a small town in Italy, writing about technology sounds a lot like “I spend my days at home looking at a computer while I drink coffee” . Which, to be fair, is a pretty accurate representation of my daily agenda. But how I do it, and why I do it, and understanding the whole idea of seeing technology as more than a bunch of cables – well, that was the not-so-easy part.
It still is. I know it will be for a long time. And yet I keep typing on this keyboard because I think it’s worth it. I do what I can by writing about my experiences.
Because, hopefully, thanks to technology, our kids will have a better future.
Because twenty years from now, people won’t “find out” they have cancer. They will know in advance, thanks to technology.
That’s quite a goal I, and others like me, are priding ourselves upon, you’d argue, when, effectively, what we do is reviewing apps and reflecting on the latest news. In practical terms, that’s what I do. But I see it as more than that.
Writing is about making connections.
In the past three years, I’ve seen how the great technology writers I look up to are able to make connections between topics and streams of thoughts: they look at the big picture.
On the flip side, technology writing, a scene that’s built on its very distinct and yet cohesive communities, has created connections between people. I wouldn’t have met the MacStories team if it weren’t for writing and following the same writers. I wouldn’t have gotten to know friends like Shawn, Stephen, Gabe, David, Matt, Matthew, Justin, Brett, and many more.
In fact, if it weren’t for this little writing thing of ours, I wouldn’t have met any of you.
Great writing creates connections inside and outside of text.
Marco Arment’s The Magazine falls exactly under this aspect of writing. It’s about people who love technology, delivered as a curated collection of articles from great writers. In a way, it’s the opposite of Instapaper: while Marco’s more popular app is what you make of it, The Magazine is Marco’s own vision. So, yes – you’ll have to trust him on this one.
I’ve never met Marco in real life. We’ve exchanged emails a couple of times and perhaps replied to each other on Twitter. The other day we talked about pears on App.net. But see, the great thing about the Internet is that I genuinely like this guy only because of his work and passion for technology.
I think The Magazine is a promising and notable initiative for a variety of reasons. Firstly, for as much as I praise the tech community, there are aspects of it that I’m not particularly fond of. I don’t like rumors and linkbaity headlines. Sometimes I think that it’s too much when a site tries to tell me everything about a topic with 20 articles. In the words of Marco, The Magazine will take a “a measured approach to the big picture” with “meaningful editorial and big-picture articles”. Or, as Guy English writes in “Fireballed” for the first issue, The Magazine is both old and new. It’s old in that it won’t share the same publication schedule of most blogs; it’s new, because it should encourage writers to create more, new “timeless pieces” based on a business model that their “Fireball Format” website wouldn’t probably allow. I suggest you read Guy’s article in the first issue (there is a free 7-day trial).
I’ve heard from several people who received copies of The Magazine in advance that, in hindsight, the idea is obvious. Get articles from great writers and make an app out of it with new content available periodically. To me, The Magazine seemed “obvious” more because of the technology it’s built with.
Earlier this week I wrote a post on how to hide Newsstand from iOS 6. The Magazine is entirely based on Newsstand, and, a year after the launch of iOS 5, it’s the first app that gives it a purpose, at least for me.