Apple’s fourth advert featuring the new “If it’s not an iPhone, it’s not an iPhone” tagline was last night posted online. The new advert, “Apple Pay”, naturally focuses on Apple Pay, demonstrating Apple’s contactless payment method available on the iPhone 6 in the US and UK. The advert’s narration makes particular mention of how Apple Pay is “faster”, “safer” and keeps your information private.
This is an iPhone, and this is Apple Pay, which lets you shop in a faster, simpler way. For groceries, and kicks, toys and your lunchtime fix. It’s safer than a credit card and keeps your info, yours. And you can already use it in one million stores. If it’s not an iPhone, it’s not an iPhone.
Jennifer Maloney, writing for The Wall Street Journal last week on the rise of phone reading has some interesting stats regarding the iPhone 6:
Since the release of the bigger, sharper iPhone 6 and 6 Plus last September, Apple has seen an increase in the number of people downloading books onto iPhones through its iBooks app. Some 45% of iBooks purchases are now downloaded onto iPhones, an Apple spokeswoman said. Before that, only 28% were downloaded onto phones, with most of the remainder downloaded onto iPads and a small percentage onto computers.
This increase isn’t limited to Apple’s iBooks app:
Amazon has also noted the development. Among all new customers using Kindles or the Kindle app, phone readers are by far the fastest-growing segment, an Amazon spokeswoman said, declining to disclose figures. Among those who use the Kindle app, more people now read books on the iPhone 6 or 6 Plus than on any other Apple device, even the popular iPad Mini, she said.
Note how Apple said “downloaded onto iPhones” and not “entirely read on iPhones” – but still, it makes sense for people to read books (and I would assume, web articles) more continuously and ubiquitously on an iPhone than an iPad, especially thanks to the iPhone 6 and 6 Plus.
This is an iPhone, and it comes with something amazing. An App Store with over one and a half million of the best apps available. That’s over one and a half million, hand-picked, awe-inspiring, just plain surprising, who knew a phone could do that, apps. If it’s not an iPhone, it’s not an iPhone.
You can watch the new advert below the break, or on YouTube.
Before the advent of high-quality smartphone shooters, slow-motion was largely left to movie montages, pro-sports instant replays, or pricey camera rigs. The idea that dancers, particularly freelancers and students, would have access to that sort of technology was unthinkable. When you’re making under $30k a year, that money is going towards food and rent, not a high-end DSLR. But now that a smartphone has become practically standard issue, previously high-end camera technology is accessible to almost everyone. And slow motion, while initially more of a gimmick, has slowly matured into a mainstay for some people.
For dancers, it’s become an incredibly useful tool for honing their craft. The newfound affordability of slow motion has enabled them to improve their technique, spruce up their audition reel, and isolate aspects of their performance that were once intangible.
My girlfriend is a dancer, and she can relate to this. Another testament to the iPhone’s transformative effect and how everyday tasks are empowered by new mobile technology.
For slow motion I used Apple’s stock camera app and for timelapse I used Hyperlapse by instagram. The built in image stabilization made it ideal for quick shots without having to worry about keeping my hands still. If only the stock camera app could utilize this same technology to give the iPhone 6 the same stabilization as the 6 +. You may wonder why I didn’t just get the 6 plus… well, I enjoy my skinny jeans and have girlishly small hands, just ask my piano teacher from middle school.(Although they are rather soft…) Regardless the screen was the perfect size for viewing.
Last December, when the Bay Area had one of its rare rainy days, Cielo de la Paz took her kids out to play. She’s an avid photographer, “willing to wake up at five in the morning and hike 10 miles to get that shot of the sunrise,” and when she saw the reflection of her red umbrella on the wet concrete, she knew she had a good one.
“It took a few shots,” she said, “this was the last one I took, I was finally happy with how the wind arranged the leaves for me.”
She edited the shot with Filterstorm Neue, uploaded the picture to Flickr (she was taking part in the photo365 challenge), where Apple found it.
Very nice of Apple to use these real photos in billboards around the world, too.
People take incredible photos and videos on iPhone 6 every day. And here are some of our favorites. Explore the gallery, learn a few tips, and see what’s possible with the world’s most popular camera.
Apple has launched a ‘Shot with iPhone 6’ mini-site today. The iPhone 6 truly has an incredible camera, which is extremely portable and has a large selection of apps (which Apple also highlights). Great shots.
For convenience and high-quality results, it was hard to beat the Olloclip accessory lenses for the iPhones 4 through 5s. The 4-in–1 model was especially good, cleaning up a lot of the optical aberrations of the earlier models.
Then came the iPhone 6, in regular and plus sizes, and your old Olloclip was suddenly useless.
The Olloclip is a widget that slides over the corner of the phone and places a wide-angle, fisheye or close-up macro lens over the iPhone’s camera. The new iPhones’ design meant that the old Olloclips wouldn’t fit. But did the folks from Olloclip just pull out a Dremel and cut a groove to let the old model slip over the new iPhone’s sticky-out lens?
Of course not. They came up with a whole new design, a design that’s bigger, but which adds support for the front selfie camera. So how does it compare?
Overnight Apple released two new adverts for the iPhone 6 and iPhone 6 Plus. One, called ‘Gamers’, features the new iOS game Vain Glory and the other, ‘Reservations’, demoes the ability to make and receive phone calls on an iPhone, iPad or Mac with Continuity’s Phone Relay feature.
These new iPhone 6 adverts continue to be narrated by Jimmy Fallon and Justin Timberlake and are the fifth and sixth adverts in the series. Previous iPhone 6 adverts included Duo, Health, Cameras and Huge.
We’ve embedded the adverts below, but you can also view them in YouTube (Gamers and Reservations).